A look at the social media marketing techniques in use by Chick-fil-A.

1. Social Media Marketing

2. Chick-fil-A online
❏ Twitter
❏ Facebook
❏ Instagram
❏ YouTube
❏ LinkedIn
❏ Yelp
❏ Foursquare
❏ Chick-fil-a.com
Twitter, Facebook, Instagram, and YouTube are
updated most frequently.
LinkedIn is used by corporate for professional
purposes.
Yelp and Foursquare are used for individual
restaurants.
Chick-fil-a.com is loaded with many different types of
content.
All accounts began roughly around 2008.

3. Media Approach
Announcements of new
product/interaction with
customers
Facebook - Chick-fil-A
Twitter - @chickfila

4. Media Approach
Also on Twitter, @chickfila retweets many
people who tweet at them praising particular
restaurants and their staff, facilities, product,
etc.

5. All social
media is
linked with
ongoing “Eat
Mor Chikin”
Campaign
Media Approach
YouTube - chickfila

6. Media Approach
They advertise unique product origins and
donation campaigns...
Instagram - @chickfila

7. Media Approach
...seasonal themes and nationwide events are
also shared.

8. Media Approach
They also respond to pop culture trends:
Disney’s “Frozen” 2014 World Series Ryan Gosling “Hey Girl” Photos

9. Who’s behind the screen?
❏ No particular person is given credit for running
any of Chick-fil-A’s social media.
❏ The PR team is linked among the different sites
(similar posts across all platforms).
❏ The tone is conversational and consistent with
the brand’s reputation and character.

10. User Activity
❏ Facebook
❏ 7,650,000 likes
❏ Twitter
❏ 471,000 followers
❏ Instagram
❏ 110,000 followers
❏ LinkedIn
❏ 36,500 followers
❏ YouTube
❏ 2,300 subscribers
All are generally updated every other day.
The content among the 3 is usually
similar/exactly the same.
Used for professional purposes.
Has a good amount of content; could be
used more effectively and actively to draw
traffic.

11. In conclusion...