1. 10-Step Marketing PlanREVITALIZE:A Rehydration Center ANG, Jeffray CHAVEZ, Jover CO KEHYENG, Leslie Charmaine PAAYAS, Judith 10 January 2011

2. 10 Step Marketing Plan:REVITALIZE Revitalize is for the young and old who are dehydrated and… who want to survive can choose to go to emergency rooms and clinics or self-medicate with oral remedies. The gap is the relatively high cost of supportive carefor dehydration. The MARKET SIZE is PhP 200 M.

3. 10 Step Marketing Plan:REVITALIZE REVITALIZE rehydration center is more affordable uses a mix of mass and personal communication is located nationwide uses a combination of low cost and differentiation strategies to succeed

4. POSITIONING TO THE TARGET MARKET

5. 1 10 Step Marketing Plan:REVITALIZE For the young and old who are dehydrated…

6. 2 10 Step Marketing PlanREHYDRATION CENTER best possible healthcare accessible healthcare to live and survive

7. 2 10 Step Marketing Plan:REVITALIZE Dehydrated patients…

8. 3 10 Step Marketing Plan:REVITALIZE DIRECT COMPETITORS

9. 3 10 Step Marketing Plan:REVITALIZE INDIRECT COMPETITORS

10. 3 10 Step Marketing Plan:REVITALIZE Formidable competitors include

11. 3 10 Step Marketing Plan:REVITALIZE COMPETITIVE POSITION MAPS

12. 4 10 Step Marketing Plan:REVITALIZE a unique mix of AFFORDABILITY and HIGH QUALITY

13. 5 10 Step Marketing Plan:REVITALIZE Estimated MARKET SIZEis PhP 100 M UN Data: Market Sales ~ PhP 1 B UN market share ~ 50% Private rehydration centers ~ 10% Therefore, PhP 1 B * 0.1 = PhP 100 M

14. 5 10 Step Marketing Plan:REVITALIZE Incidence of Diarrhea x PhP 20 603,287 x PhP 500 = PhP 301,642,500

15. 5 10 Step Marketing Plan:REVITALIZE Estimated MARKET SIZEis PhP 200 M Competitor Data = PhP 1 B Company Data = PhP 100 M Usage Data = PhP 301 M

16. THE MARKETING MIX STRATEGY

17. 6 10 Step Marketing Plan:REVITALIZE Dehydration treatment may be achieved through

18. 6 10 Step Marketing Plan:REVITALIZE REVITALIZE presents an ideal way of providing health service with affordability, without sacrificing quality. Service is individualized. It follows internationally accepted standards in treating patients.

19. 7 10 Step Marketing Plan:REVITALIZE Total Package= PhP 500 Revitalize is generally priced at a discount compared to its competition. as much as 10x cheaper than Emergency Department treatment in the leading private hospitals

20. 8 10 Step Marketing Plan:REVITALIZE PROMOTION will employ a mix of Mass and Personal Communication. TV and Radio Print Multimedia Word of Mouth

21. 9 10 Step Marketing Plan:REVITALIZE REVITALIZE centers are located nationwide. one in each municipal area strategic, high-density areas

22. 10 10 Step Marketing Plan:REVITALIZE REVITALIZE combines the strategies of low-cost producer and differentiation. generally lower prices very specialized, excellent service

23. SUMMARY

24. 10 Step Marketing Plan:REVITALIZE Revitalize is for the young and old who are dehydrated and… who want to survive can choose to go to emergency rooms and clinics or self-medicate with oral remedies. The gap is the relatively high cost of supportive carefor dehydration. The MARKET SIZE is PhP 200 M.

25. 10 Step Marketing Plan:REVITALIZE REVITALIZE rehydration center is more affordable uses a mix of mass and personal communication is located nationwide uses a combination of low cost and differentiation strategies to succeed

26. 10-Step Marketing PlanREVITALIZE:A Rehydration Center ANG, Jeffray CHAVEZ, Jover CO KEHYENG, Leslie Charmaine PAAYAS, Judith 10 January 2011