1. Chapter 16: Managing Retailing, Wholesaling and Logistics Top Ten Concepts and Applications Judith T. Paayas Marketing Management May 12, 2010

2. Definition of terms Retailing, wholesaling, private labels, market logistics Four major market-logistics decisions Summary Outline

3. Concept 1: Retailing takes Positioning: 4 broad strategies Broad Narrow High Low

4. Kotler: Bloomingdale's, Wal-Mart Local: Rustan's Department Store, SM Department Store RP Medical: TMC, PGH, Concept 1: Retailing takes Positioning: 4 broad strategies

5. Concept 2: Retailing has a new venue: nonstores Direct selling Direct marketing Automatic vending Buying service

6. Concept 2: Retailing has a new venue: nonstores Kotler: Avon, Amazon.com, Coca-cola Local: Natasha, Sulit.com, Bench card RP Medical: Herbalife, Caritas Healthcard

7. Concept 3: Franchising is a way of 'power' retailing Kotler: McDonald's Local: Jollibee RP Medical: Mercury Drugstore

8. Concept 4: The New Retail Environment Challenges vs vs

9. Kotler: Wendy's International Inc. Local: Jollibee RP Medical: TMC Health Packages Concept 4: The New Retail Environment Challenges

10. Concept 5: Market Decision-making in retailing Product Store

11. Kotler: Target Local: SM Department Stores RP Medical: SLMC Concept 5: Market Decision-making in retailing

12. Concept 6: Why retailers want private labels 1 2

13. Kotler: Marks and Spencer Local: National Bookstore RP Medical: Dermatologist's own line of skin products Concept 6: Why retailers want private labels

14. Concept 7: The efficiency of wholesaling

15. Kotler: Cash and Carry wholesalers Local: Makro RP Medical: Vaccines (e.g. Gardasil) bought by ASMPH for its students Concept 7: The efficiency of wholesaling

16. Concept 8: Steps in Market Logistics Value Proposition

17. Kotler: NY Times Local: SM RP Medical: TMC Concept 8: Steps in Market Logistics

18. Concept 9: Integrated Logistics—A System for Market Logistics

19. Kotler: Volvo and FedEx Local: BPO and its clients RP Medical: TMC and ASMPH Concept 9: Integrated Logistics—A System for Market Logistics

20. Concept 10: Four Major Decisions in Market-Logistics Market Logistics Order Processing Inventory

21. Kotler: Pepsi Bottling Group Local: Transworld Agricultural Products RP Medical: DOH Vaccines Concept 10: Four Major Decisions in Market-Logistics

23. Chapter 16: Managing Retailing, Wholesaling and Logistics Top Ten Concepts and Applications Judith T. Paayas Marketing Management May 12, 2010