The document provides a history of the Air Jordan brand and shoes. It begins with the founding of Nike in 1972 and discusses how Nike created the first Air Jordan shoes in 1984 after signing Michael Jordan to endorse the brand. It then briefly mentions other NBA players who later endorsed Air Jordan, including Carmelo Anthony, Dwayne Wade, and Derrick Jeter. Pictures included show Boston's NBA team, Benjamin Franklin's grave, and shoes models endorsed by Wade and Jeter.