Social networks are sites that are designed as a place for groups of people to hang out and communicate online. It’s an easy way to meet new people, and to stay in contact with your friends and family. There are literally hundreds of these sites with Facebook, and Myspace are just a few of the more popular ones. So having said this, no where have I mentioned marketing.

1. Social Network Marketing
Social networks are sites that are designed as a place for groups of people to hang out and
communicate online. It’s an easy way to meet new people, and to stay in contact with
your friends and family. There are literally hundreds of these sites with Facebook, and
Myspace are just a few of the more popular ones. So having said this, no where have I
mentioned marketing.
So what is social network marketing and how should it be done? Well in a nutshell
Social network marketing is marketing your product service etc.. via social networking
sites. While this sounds simple in nature it can be a very tricky concept to master. If
you join some of these social networking sites, and start sending an posting messages like
hey look at my new product, or go here and buy this you are either going to get banned
from the service or create a bad reputation for yourself and you will ultimately be
ignored.
Let’s think about it this way. Say there is a group of people meeting at the local mall.
You walk up to that group and say hey guys would you like to buy this _______ from
me it’s the best_____ there ever was. Their going to look at you kind of weird and either
tell you to get lost or they will move somewhere else. It’s really no different on social
networking sites. These are real people gathered together it’s just a different medium.
So how would you approach this group of people if they were in the mall lets say? One
way is that you would politely walk up and introduce yourself and become part of their
conversation. (It might be a little awkward at first, but after being part of the conversation
for just a little while you are now one of the group). Maybe another way is you hang
around and eavesdrop on their conversation until you hear them talking about a
conversation that you have some useful information to add, or you have the answer to a
question that they are discussing. At this point you could step in and politely offer your
opinion on the discussion.
In the end Social network marketing is not that much different from other forms of
marketing in the sense that no one likes the in your face approach. It is best to build trust
and be there to help when they need it and when it comes time to buy, they will feel
obligated to buy from you. The main difference with social network marketing is that
people feel that it is more private, so really you have to be extra careful and tactful when
trying to enter into a new group of people.
Recently I had the pleasure of being taught the principles of social network marketing by
Bob Yeager. Bob has an amazing sense of how people work, and really knows how to
help people and give them what they want and need. Bob’s main focus is helping others
and the rest takes care of itself.
If you would like to join me for some free training with Bob on the next live webinar
(held Tuesdays, just send go to http://www.online-marketing-

2. tools.com/yeager_webinar.html and sign up for a session. I guarantee that you will get a
personal response from me (Not an automated one) On these webinars Bob does not
pitch or try to sell anything, actually that goes against everything he believes.