BASIC DEFINATION: A system of trading money which: Provide safe place to save excess cash known as deposits. Supplies liquidity to the economy by loaning this money out to help business grow and to allow consumers to purchase consumer products ,homes,cars etc
Institutionwhich deals in money and credits. An intermediary which handles other people’s money both for their advantage and to its own profit.
The Regional Rural Banks mobilize the financial resource from rural/semi-urban area and grants loans to small and marginals farmers,agriculture labour and rural artisans.For Example:Andhra Pradesh Gramin Vikas BankJammu Rural BankNagaland Rural Bank
Banks are often created by persons belonging to same local or professional community or sharing a common interest.Example :The Goa State of Co-operative Bank limited.The Gujart State of Co-operative bank LimitedThe Harayana State of Co-operative Bank Limited.
A commercial bank is an institution which accepts deposits , make business loans and after related servicesExample :Canara BankIDBI BankSyndicate Bank
Bank deals with individuals ,group of persons and corporates. More or less homogenous groups in term of their needs and expectation. Marketing segments , targeting one or more segment developing products.
Segment marketing Niche marketing Local marketing Individual marketing
Geographic Segmentation:Division of market into geographical unit such as state,region,countries,cities,neighbourhood. Demographic Segmentation:Market is segmented into groups on the basis of variable as age, family size, family life cycle,income,occupation,education,religion
Psycographic Segmentation:Buyers are divided into different groups on the basis of personals traits,lifecycle or values. Behaviorial Segmentation:Marketers divide groups on basis of their knowledge of, attitude towards,use of , or response to a product.