Icici banking

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Icici banking

  1. 1. PRESENTED BY:JAGMOHAN PATTNAIK(12202081) (12202082) (12202083) (12202084)
  2. 2.  BASIC DEFINATION: A system of trading money which: Provide safe place to save excess cash known as deposits. Supplies liquidity to the economy by loaning this money out to help business grow and to allow consumers to purchase consumer products ,homes,cars etc
  3. 3.  Institutionwhich deals in money and credits. An intermediary which handles other people’s money both for their advantage and to its own profit.
  4. 4. The Regional Rural Banks mobilize the financial resource from rural/semi-urban area and grants loans to small and marginals farmers,agriculture labour and rural artisans.For Example:Andhra Pradesh Gramin Vikas BankJammu Rural BankNagaland Rural Bank
  5. 5. Banks are often created by persons belonging to same local or professional community or sharing a common interest.Example :The Goa State of Co-operative Bank limited.The Gujart State of Co-operative bank LimitedThe Harayana State of Co-operative Bank Limited.
  6. 6. A commercial bank is an institution which accepts deposits , make business loans and after related servicesExample :Canara BankIDBI BankSyndicate Bank
  7. 7.  Bank deals with individuals ,group of persons and corporates. More or less homogenous groups in term of their needs and expectation. Marketing segments , targeting one or more segment developing products.
  8. 8.  Segment marketing Niche marketing Local marketing Individual marketing
  9. 9.  Geographic Segmentation:Division of market into geographical unit such as state,region,countries,cities,neighbourhood. Demographic Segmentation:Market is segmented into groups on the basis of variable as age, family size, family life cycle,income,occupation,education,religion
  10. 10.  Psycographic Segmentation:Buyers are divided into different groups on the basis of personals traits,lifecycle or values. Behaviorial Segmentation:Marketers divide groups on basis of their knowledge of, attitude towards,use of , or response to a product.
  11. 11.  DEMOGRAPHIC SEGMENTATION OPERATING VARIABLE PURCHASING APPROACHES SITUATIONAL FACTOR PERSONAL CHARACTERSTICS

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