2. BASIC DEFINATION: A system of trading
money which:
Provide safe place to save excess cash known
as deposits.
Supplies liquidity to the economy by loaning
this money out to help business grow and to
allow consumers to purchase consumer
products ,homes,cars etc
3. Institutionwhich deals in money and credits.
An intermediary which handles other
people’s money both for their advantage and
to its own profit.
4.
5. The Regional Rural Banks mobilize the
financial resource from rural/semi-urban
area and grants loans to small and marginals
farmers,agriculture labour and rural artisans.
For Example:
Andhra Pradesh Gramin Vikas Bank
Jammu Rural Bank
Nagaland Rural Bank
6. Banks are often created by persons belonging
to same local or professional community or
sharing a common interest.
Example :
The Goa State of Co-operative Bank limited.
The Gujart State of Co-operative bank Limited
The Harayana State of Co-operative Bank
Limited.
7. A commercial bank is an institution which
accepts deposits , make business loans and
after related services
Example :
Canara Bank
IDBI Bank
Syndicate Bank
8. Bank deals with individuals ,group of persons
and corporates.
More or less homogenous groups in term of
their needs and expectation.
Marketing segments , targeting one or more
segment developing products.
10. Geographic Segmentation:Division of market
into geographical unit such as
state,region,countries,cities,neighbourhood.
Demographic Segmentation:Market is
segmented into groups on the basis of
variable as age, family size, family life
cycle,income,occupation,education,religion
11. Psycographic Segmentation:Buyers are
divided into different groups on the basis of
personals traits,lifecycle or values.
Behaviorial Segmentation:Marketers divide
groups on basis of their knowledge
of, attitude towards,use of , or response to
a product.
