Keywords are widely misinterpreted. As the word, it suggests its meaning 'single word.' For no one will ever optimize a site on the sole basis of one single word that are common and excessively used and prove to be competitive as well as not worth the hard work.

1. Three Important Points To Be Consider While Choosing Keywords
Keywords are widely misinterpreted. As the word, it suggests its meaning 'single word.' For
no one will ever optimize a site on the sole basis of one single word that are common and
excessively used and prove to be competitive as well as not worth the hard work.
Preferably, you must be looking for key-phrases of three to four words. However in the
realm of SEO/SMO, key-phrases are still referred to as keywords.
Coming back to the point we left behind, of how to get the right keywords.
Always start by making a list of keywords that you think any possible customer would
search your product with. Making such a list will help you not only in finding the right
keyword but also to understand the customers buying the kind of product you sell.
This unprepared yet first hand keyword list will prove very benevolent later on. And before
you run out of ideas, you will already have a list of at least fifteen to twenty keywords.
Therefore keep the brainstorming process on; you never know when you will find that
keyword that will change the sales of your website. This problem solving process will be
prolifically productive.
1. Be explicit
Avoid using keywords that are too common, for example, the keyword – food. Some
grounds for this can be that your struggle will turn out to be firm. While your contenders
might have splurged massive amount of time as well as funds by now, to protect ace
positions for such commonly used keywords. Beating them down from their fixed position
will be challenging and not at all productive from a sales outlook.
General keywords like 'travel' are so wide that assign to all types of products and services,
like, food names, food magazine, food recipes, types of food – are the few possibilities. Until
and unless you do sell everything with regard to food, do not waste your time in getting the
traffic to your site that is not likely to buy what you are selling.
For example, you happen to sell 'Food magazines' and you want to interest famous chefs to
buy your magazine. Nonetheless, it is better to use keywords like 'food recipes' or 'top food
recipes.' Targeting such definite keywords will surely lead to better chances of your site
getting more website traffic. But a keyword mustn't be even so definite that it is not even
used by possible consumers for optimization purposes. Therefore choose keywords between
these two ends.
An efficient tool named WordTracker helps you in searching for a keyword i.e. between
these extremes. Not only that, it will also let you know the ratio of people using a particular
keyword. You can use the tool:
http://www.wordtracker.com/trail.html
If you study this table carefully, you will get to know that the more general your keyword is,
the less sales and rankings it will lead to. However the best part is, a definite keyword that
targets directly to your brand will help in your rankings and sales conversions.
2. Place yourself in the consumer’s shoes
Place yourself in your customer's shoes, realizing what the customer actually wants and

2. how. Less or closed interaction with customer has been the reason of many companies
failure. Therefore what really matters is that you need to understand your customers’
requisites and shape your services accordingly. Asking and interacting with them properly
will work as an X-factor for you.
Today, the number of online buyers is increasing dramatically. They are busy searching for a
company's products and services that interest them. In case you sell consumer products,
then your friends and family can be of help to you. Ask them to search for your product
online and observe the keywords they make use of. You may get a new keyword which you
may have failed to notice.
By no means speculate that you know your customer. You may know them but not so well.
Subsequently, find out the search words they make use of in searching for your products.
As a researcher's mind works differently and is unaware of the use of jargon, unless you are
selling to insiders in your company who understand the industry jargons. As a result, think
of keywords an actual customer may use while searching.
On the other hand, if you are selling to industry insiders then by all means avoid using
them. You can read up trade magazines and get accustomed to the words in the index and
glossary sections. Surveying internet forums related to a specific area, product or service
your attention will also be on one area that will prove to be helpful.
3. Website's referral logs are a good source to collect keywords from
Referral logs tell you - how a user comes to know about your web page and which keywords
did they make use of in the process. It is through this, the user finds the right keyword to
reach your web page.
Referral logs of search engines keep record of keywords that users used in reaching your
website. In this process, users at times make use of search terms that either you nor your
competitors might have ever thought of. This can surely bring you one step ahead in
competition by giving you a chance to target more specific and relevant keywords and gain
more advantage.
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