3. I believe that our main product and ancillary texts
are very effective to the targeted target audience as
we have conformed to the typical stereotypes and
expectations of the target audience (Indie Rock), so
for things such as muse en scene we have kept to
the basic stereotype of basic shirts and jeans etc
which on the album cover was kept consistent as
from our research we learned that Bands and artists
develop an image and brand that they stick to with
things such as clothing and another things on
things such as websites and digi packs font etc are
kept similar and we wanted clothing that reflected
the genre. So for our website we used the theme of
black and white so therefore we then kept the digi
pack also in black and white with a similar font to
provide recognition and consistent throughout, this
was done intentionally for the image and branding
of the band so that it matched at all times as also
our main video was also filmed in black and white.
For the album cover we wanted the iconography to
be able to relate to the target audience with things
such as rugged areas, hoodies etc this would help
build on the brand and also help build the
relationship with the audience
4. For the colours and the lighting once again we decided to
stick to the theme of black and white so the it is kept constant
at all times and establishes the branding of the band and also
conforms to the style of the band e.g. Rebellious and against
the government. The use of black and white was also used to
create a sense of enigma around the band as they are a band
focused on being against corruption and the government so
this gives them an edge. So for fans of the silent film this
would provide a sense of recognition as this would be the
expectation built from the band over time. So for the whole
project we kept to this theme.
For the images that we took we tried to keep to the
stereotypes of the indie rock genre so in the pictures they
have a rebellious and uncaring manner, this would be
familiar to the indie rock genre target audience which would
remain effective and provide a sense of belonging as well as
recognition for the audience and band
In the design of the website we also designed a logo for the
band this will be helpful in creating the branding of the band
itself and creating recognition for the target audience.
5. For the location we picked a rugged graffiti type of area as this
is the conventional settings for indie rock bands to be associated
with and would help with the overall branding of the band
through the digi pack especially as it would give the first
impression of the band and also portrays them in the rebellious
manner. For the video we also tried to keep to the conventions
of the usage of instruments being emphasised to create a sense
of aspiration which is very important. For the used of camera
angles after looking at other media texts we gathered that in the
indie rock genre we should focus on camera angles that
emphasis the usage of the instruments that they would be
playing as well as others that focused on their facial expressions
and the overall lip sching to show it more clearly, this would be
done through different shots such as close ups for the facial
expressions and the usages of midshots to emphasis the
instruments use and stereotype to the genre.
6. For the font usage we chose one font (Onyx) and kept it consistent
throughout the website and digi pack to create a sense of recognition and
continuation and we also tried to find a font that reflected the band itself
and what they were about. This was kept similar throughout for the
branding of the image of The Silent Film. We decided to use a serif font
due to the fact that it is a more serious and also more modern font but
also adds masculinity to it as well and we wanted to portray the bands
members like this.
on the whole our combination of the digi pack, website and video I
believe that we have a very effective package to build on creating a
branding for the band and establishing a target audience so this has been
done through the things such as fonts used and also the images used
which play a massive part in creating things such as aspiration,
recognition and branding, this is to create the image of the silent film to
the target audience. Things such as the website would allows fans to
keep in touch with the artist and be able to sigh up and join fan groups
which creates a sense of belonging and also allows them to keep
informed about what the band will be doing and what they will be
getting up to. The digi pack we created has then an insert which shows
the band members individually establishing them to the target audience
and was kept to the theme of black and white and the digi pack can
create a sense of aspiration of wanting to be like thme and lead their
lifestyle. The video was shot in black and white and contained things
such as similar shots used to the images in the digi pack to establish the
band and also keep it consistent and conventional with their poses and
the way they act etc. These three things would allow us to build a
potential target audience and fan base to market the band to and would
relate to the Maslow theory of uses and gratification as well as Richard
dyers stars theory as the band would have to be sold effectively and their
brand and image.
We then has the option of using social media to then try and present it to
the audience and spread the knowledge of the video to keep attracting
more fans and build on the target audience and spread further
