The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Kisetsu slim minimalist wallet
1. DESIGN FOR THE MINIMALIST LIFESTYLE
We’ll get into the specific breakdown of features and why they make the Aki a high-
quality, one of a kind product, but first let’s take a look at the thing that
automatically intrigues users about this wallet: the aesthetic appeal.
The design of the wallet was created specifically with minimalist visual imagery in
mind, and it really lives up to the expectations when you see the final product.
As we’ve pointed out - and will continue to do because we’re really that impressed -
the wallet is incredibly thin, but the looks of the wallet go far beyond its mere size.
Because the minimalist aesthetic strips
away any unneeded fluff, each detail, no
matter how small, is noticed and tells a
story.
And the Aki tells quite a tale. When
closed, the Aki is almost a perfect
square. This shape is incredibly pleasing
to the eye and the simplicity makes it a
subtle yet striking addition to any
minimalist outfit, suggesting balance and
structure.
Unlike traditional wallets - which are often clunky with many visible compartments to
hold the necessary IDs, cards, cash, and coins - the Aki wallet is a minimalist
dream.
2. All the compartments - and believe us, there are many - are seamlessly tucked out of
sight. Without the visual eyesore of a cluttered wallet, users are free to pull out their
Aki with confidence that they are presenting themselves as put together, stylish
individuals.
The Aki is available in multiple colors, all being solid tones that are prominent but
not overly bold or distracting. Users are able to pick their poison and choose between
an earthy brown made with Crazy Horse Leather, or full-grain leather of blue, tan,
or black.