This presentation will show individuals and businesses how to protect their online reputation, in the twenty-first century, particularly since the advent of the Internet. It not only introduces the subject matter but highlights notable effects of bad online reputation, sources of online reputation mishaps, types of online reputation management and some frequently asked questions. A free e-book on this topic will be available for free download on http://www.josephao.com and http://www.internetcreation.net. Stay tuned.

1. Protecting Your
Business Reputation
Online.
Presented by Joseph Onibokun, PhD
At New Start Scotland, SECC Glasgow, November 2014
Websites: www.josephao.com & www.internetcreation.net
Twitter handles: @internetcreat, @josephonibokun

2. Content
• Introduction
• Effects of Bad Online Reputation
• Sources of Online Reputation Mishaps
• Online Reputation Management
• The Proactive Approach
• The Reactive Approach
• Some Frequently Asked Questions
• Conclusion

3. Introduction
“85% of consumers conduct online research before making a decision” - Cone Inc.

4. What is online
reputation
management?
“Online reputation management is the
process of influencing an individual or
business's standing on the Internet.”

5. Who needs online
reputation
management?
Everyone is important!

6. Effects of Bad Online Reputation
“4-out-of-5 consumers change their minds about a recommended purchase based
solely on negative information they find online.” - Trend Tracker

7. • Bad press
• Limited
opportunities
• Monetary impact

8. Sources of Online Reputation
Mishap
“More than half of consumers use the internet before they take a trip to a business
establishment.” - Verdict Research

9. Search Engines
• Google
• Bing
• Yahoo

10. Social Media
• Facebook
• Twitter
• Linkedin

11. Consumer Forums
• Money Supermarket
• Best Buy

12. Blogs
• Consumer blogs
• WordPress
• Blogger
• TypePad
• Tumblr

13. Review Sites
• Yelp

14. Online Reputation Management
“95% of unhappy customers will return to your business if an issue is resolved
quickly and efficiently.” – Social Media Today

15. Avoiding Online Reputation Crises
The Proactive Approach The Reactive Approach

16. The Proactive Approach
• Google Your Name
• Plan Ahead
• Make Yourself Available and Secure Your Brand Name
• Bring the Complainers to You
• Secure Your Online Assets
• Monitor Constantly
• Respond Quickly

17. The Reactive Approach
• Timely Response
• Don’t Ignore Negative Feedback
• Don’t Be Aggressive
• Avoid Censorship
• Ignore Unfounded Negative Feedback
• Take It Offline
• Follow Up
• Focus on Getting Positive Content
• Push Positive Content/Websites Higher Through SEO
• Own Your SERP

18. Some Frequently Asked
Questions

19. Is Online Reputation Dead?
No.

20. Could An Employee’s Personal
Reputation Affect His Company’s
Online Reputation?
Yes.

21. Can Positive Results on SERP Serve
As Indefinite Protection Against
Reputational Hits?
Not exactly.

22. How Long Before I Can Start Seeing
Changes On SERPs?
It Depends.

23. Conclusion
Protecting Your
Business Reputation
Online.
Visit www.josephao.com or
www.internetcreation.net
for a free copy of our e-
book: Protecting Your
Business Reputation
Online.

24. Any Questions?