http://tier10lab.com/2012/04/27/instagram-mobile-marketing-the-new-york-auto-show/ - As Honda rolls out the Civic Natural Gas across the nation, dealers like Paragon Honda are eager to get in the game to help promote this cleaner alternative-fuel vehicle. The Civic Natural Gas is the only compressed natural gas vehicle available in the United States [...]

1.
An Energy Efficient Game-Changer: The Honda Civic
Natural Gas [VIDEO]
http://tier10lab.com/2012/03/06/energy-efficient-game-changer-honda-civic-cng/
March 06, 2012
By Elizabeth Frey
As Honda rolls out the Civic Natural Gas across the nation, dealers like Paragon Honda are eager to get
in the game to help promote this cleaner alternative-fuel vehicle. Though natural gas vehicles are popular
in other parts of the world, the Civic Natural Gas (CNG) is the only compressed natural gas vehicle
available in the United States. Dealers who are among the first to start selling the CNG will set a leading
example for others across the nation.
Because it runs on compressed natural gas, the CNG offers a unique option for drivers who want a
“greener” car but are hesitant to switch to limited-range electric vehicles. With an estimated range of
about 190 miles, the Civic Natural Gas has a 110-hp, 1.8-liter, 16-valve, SOHC i-VTEC engine that gets
about the same gas mileage of a gasoline vehicle: 27 city/38 hwy/31 combined. Refueling only takes a
few minutes, and drivers can locate compressed natural gas stations using the available Honda Satellite
Linked Navigation System.

2. Previously only available in four states, Honda’s natural gas
alternative is spreading across the nation with the help of dealers
like Paragon Honda. From the beginning, Paragon Honda General
Manager Brian Benstock has been committed to promoting the
Civic Natural Gas. As one of the first Honda dealers in the New
York area to sell the CNG, Paragon Honda’s support in helping to
jumpstart this cleaner technology is critical and makes them a role
model in adopting and marketing greener vehicles throughout the
industry.
The increasing use of compressed natural gas vehicles like the
CNG has more implications for society that simply being cleaner
than gasoline. Compressed natural gas is also safer—because it is
lighter than air, it disperses quickly in the case of a spill.
Compressed natural gas vehicles are also easier on the wallet, with
a cost of about $1 to $2 per gasoline gallon equivalent.
Compressed natural gas can also help reduce dependence on
foreign oil: eighty-nine percent of the natural gas that is used in the
United States is produced domestically.
With that in mind, Paragon Honda was enthusiastic about
marketing and selling the Civic Natural Gas. To help promote the
vehicle, Paragon Honda and Tier10 Marketing organized a photo
shoot with esteemed photographer Douglas Sonders. As Sonders snapped images of the green car
juxtaposed against the urban city, Joseph Olesh captured behind the scenes footage, lending insight into
the inspiration behind the photo shoot and the campaign.
In the backdrop of a city like New York, the need for cleaner fuel alternatives couldn’t be clearer.
Historically, Honda has set the bar in developing environmentally conscious vehicles and processes, so
it’s no wonder that Paragon Honda would share the vision of selling a greener car in the U.S. market.
With the CNG, Honda is taking natural gas technology to a larger playing field. By acting as an
ambassador for Honda, Paragon helps pave the way for the CNG and the future of compressed natural
gas technology.
CBS News New York has just released a piece called, "Wave Of The Future? Natural Gas-Powered Cars
Gaining In Popularity." Benstock is quoted in the article explaining, “Right now the technology exists with
the CNG car to get a more fuel efficient vehicle and a cleaner vehicle with an abundant supply of fuel right
here in the USA.”
Client: Paragon Honda
Client: Brian Benstock
Agency: Tier10 Marketing
Creative Director: Scott Rodgers
Video Director/Editor: Joseph Olesh
Photographer: Douglas Sonder
Marketing Director: Andrew Diffenderfer
Camera: Canon 7D
Lens: Canon 24-70mm f/2.8L
Post: Final Cut Studio 3
Related Links:
ParagonHonda.com
http://www.Tier10Lab.com
Facebook.com/ParagonHondaNY
http://www.twitter.com/Tier10Lab
Twitter.com/Paragon_Honda
http://www.facebook.com/Tier10Marketing
Plus.Google.com/ParagonHonda
http://www.Tier10Marketing.com