This is a presentation for the 6-21-11 meetin

1. About me: JON ZMIKLY TEXAS STATE UNIVERSITY @JONZMIKLY Social MediaEngagement & Integration

2. Social Media Revolution

3. Social Media Integration Know Thyself Goals Weaknesses Strengths Honesty Limitations Know Thy Market Existing Community Desired Community Intentions for Community 3. Know Thy Nouns and Verbs

4. Human Relationships Relational Models Theory (Alan Fiske) Authority Ranking (police officer, negotiated inequality) Equality Matching (I’ll scratch your back if you scratch mine, keeps tabs) Communal Sharing (family, friends, open sharing) Market Pricing (non personal, paying, investments) Social Media lends itself towardcommunal sharing relationships Businesses lend themselves towardmarket pricing relationships

5. Human Relationships (cont.) Social Media: the melting pot of relationships Unwritten social rules

6. Know Thyself Exposed! Different world online Humanization Friends with a Brand? Intentions The Almighty Dollar vs. Passion Rethinking ROI Not always money Not always immediate Not always tangible Not black and white

7. Re-Thinking ROI Reputation Local media outlets Jobs Other schools Unknown Donations / Gifts Attention Faculty members

8. Know (and Love) Thy Market Reach Out, You Must! Social Strategy should work with you and your community Absolutely about connection Social Media Metrics Clicks, views, Google Analytics Number of Tweets, “Likes”

9. My Metrics

10. Social Media Is An Avenue For UX

11. Love Thy Market “If people love what a product, book, service let’s them *do*, they will not shut up about it. The answer has always been there: to make the product, book, service that enables, empowers, MAKES USERS AWESOME. The rest nearly always takes care of itself.” - Kathy Sierra

12. Engaging A Community Caring and listening Networking Clients and other businesses 80 / 20 Rule Try New Things Free Tools Manage all accounts Have a Strategy

13. Thank You! Questions?