The report provides a comprehensive overview of the Online Retail market in India in terms of GMV sales and examines areas such as the scale, growth and shares. The Online Retail market in India can be segmented into six categories: Apparel, Footwear & Accessories, Consumer Electronics & Electricals, Books & Stationery, Beauty & Personal Care, Home Care & Furnishings, and Others.
According to the report, the Online Retail market in India is driven by several factors, of which the increased internet penetration of the past few years has spearheaded the growth of online retail in the country.
Further, the report states that one of the main challenges is a lack of infrastructure to support new businesses. Online retailers in India have faced infrastructure bottlenecks, which affect product delivery and customer satisfaction.