Low Cost / No Cost Marketing Presentation
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Many small businesses struggle with their marketing programs. Slide show shows 3 strategies any small business can use.
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Low Cost / No Cost Marketing Presentation
- 1. Marketing your small business – Low Cost / No Cost strategies available to ALL small businesses Lunch „n‟ Learn IT Radix September 28, 2012 dsm-llc | sales and marketing assistance for small business
- 2. What we are going to talk about • What marketing is and what it isn‟t • Three strategies all small businesses can adopt – Branding – Inbound Marketing – Become the Expert dsm-llc | sales and marketing assistance for small business
- 3. A dilemma “Free” doesn‟t really mean “Free” dsm-llc | sales and marketing assistance for small business
- 4. What “marketing” is Classic definition – “Processes for creating, communicating, delivering, and exchanging offerings that have value for customers” American Marketing Association dsm-llc | sales and marketing assistance for small business
- 5. If you build it they won‟t necessarily come! dsm-llc | sales and marketing assistance for small business
- 6. What “marketing” isn‟t “Effective marketing isn‟t easy……because its about building relationships” Dianne Huff dsm-llc | sales and marketing assistance for small business
- 7. What “marketing” isn‟t Marketing isn‟t optional. “Minimal sales and marketing expenditures inevitably leads to a downward spiral in business and surrenders the marketplace to competitors.” Sales Star Networks dsm-llc | sales and marketing assistance for small business
- 8. In a nutshell… Marketing is the art of spending money to make more money. John Tully dsm-llc | sales and marketing assistance for small business
- 9. What you need A marketing plan dsm-llc | sales and marketing assistance for small business
- 10. What you need A marketing calendar dsm-llc | sales and marketing assistance for small business
- 11. What you need A marketing budget dsm-llc | sales and marketing assistance for small business
- 12. What you don‟t need • A huge pile of cash • A full blown marketing agency dsm-llc | sales and marketing assistance for small business
- 13. What you need (revised) • A marketing plan • A marketing calendar • A marketing budget • Time and commitment – It will take time and effort. Some can be delegated or outsourced. dsm-llc | sales and marketing assistance for small business
- 14. LoCo/NoCo strategy #1 - Branding - 1. Not just for big companies 2. Recognize “you” are the brand dsm-llc | sales and marketing assistance for small business
- 15. dsm-llc | sales and marketing assistance for small business
- 16. Brand elements - Name dsm-llc | sales and marketing assistance for small business
- 17. Brand Elements - Logo dsm-llc | sales and marketing assistance for small business
- 18. Brand Element - Tagline It‟s the real thing! Don‟t leave home without it! Think Different! dsm-llc | sales and marketing assistance for small business
- 19. Others (color, shapes, sounds, etc) Where‟s the Beef dsm-llc | sales and marketing assistance for small business
- 20. Some small business logos dsm-llc | sales and marketing assistance for small business
- 21. LoCo/NoCo strategy #1 - Branding - #1. Think about your brand – what do you do or more importantly what your customers think you do. #2. Invest in a professional logo. #3. Brand everywhere! dsm-llc | sales and marketing assistance for small business
- 22. LoCo/NoCo strategy #2 - Inbound Marketing - What the @#$% is Inbound Marketing? dsm-llc | sales and marketing assistance for small business
- 23. Traditional marketing dsm-llc | sales and marketing assistance for small business
- 24. In-bound marketing You know “stuff”. People are interested in your “stuff” Make that “stuff” available! dsm-llc | sales and marketing assistance for small business
- 25. In-bound marketing dsm-llc | sales and marketing assistance for small business
- 26. Inbound marketing Starts with a strong website Less about you More about them Content Give to get dsm-llc | sales and marketing assistance for small business
- 27. Inbound marketing Blogs dsm-llc | sales and marketing assistance for small business
- 28. Inbound marketing Social Media – places to listen, interact and promote your stuff. (80/20 rule applies) dsm-llc | sales and marketing assistance for small business
- 29. LoCo/NoCo strategy #2 - Inbound marketing - #1. Information you have is of interest to other people #2. Build trust – no snake oil. #3. Your best prospect? dsm-llc | sales and marketing assistance for small business
- 30. LoCo/NoCo strategy #3 - Become the Expert - Expert? Me? dsm-llc | sales and marketing assistance for small business
- 31. Become the Expert • Remember - People are interested in your “stuff” • Promote the educational aspect of your topic • Start with “free” – work up from there dsm-llc | sales and marketing assistance for small business
- 32. Become the Expert - Venues • Networking groups • Chambers of Commerce • Libraries • Organize your own dsm-llc | sales and marketing assistance for small business
- 33. dsm-llc | sales and marketing assistance for small business
- 34. Become the Expert - Venues • Networking • Online groups – LinkedIn Groups • Chambers of – LinkedIn Answers Commerce – YouTube • Libraries informational • Organize your video own – HARO dsm-llc | sales and marketing assistance for small business
- 35. Wrap-up 1. Low cost / no cost solutions are out there! 2. None are “free”. All require significant commitment. 3. May require a change of focus (give to get, long term, big picture) – THINK DIFFERENT! dsm-llc | sales and marketing assistance for small business
- 36. Thank You! dsm-llc | sales and marketing assistance for small business
Editor's Notes
- Not comprehensive. Many other strategies.
- Facebook is free to sign up but anyone that’s used it knows that it takes a lot of time to use it correctly for business purposes and time = money!
- The four “P’s” of marketingProductPromotionPricePlace
- Money or time and of course time equals money
- Expenditure is relative – All these strategies are way cheaper than traditional methods.
- Traditional marketing programs are/were expensive (print ads, trade shows, TV commercials). Ditto – traditional marketing and advertising agencies. Internet has leveled playing field and provided many LoCo/NoCo options
- * company, product, service, etc
- The “Grinding Guy” – become what your clients think you are
- Traditional or “push” marketing. Direct mail, newspaper & TV ads, trade shows, Yellow Pages. Shooting an arrow into the sky and hoping that it hits something. To make it effective you have to shoot off a whole lot of arrows! That makes it expensive.
- Less of a “glossy brochure” about you More of a interesting reference book for your prospective client Content is King Give to get
- Main Website = static contentBlog = dynamic content
- Big three. Many, many others – Wikipedia lists over 200 social media sites.