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Low Cost / No Cost Marketing Presentation

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Many small businesses struggle with their marketing programs. Slide show shows 3 strategies any small business can use.

Many small businesses struggle with their marketing programs. Slide show shows 3 strategies any small business can use.


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  • Not comprehensive. Many other strategies.
  • Facebook is free to sign up but anyone that’s used it knows that it takes a lot of time to use it correctly for business purposes and time = money!
  • The four “P’s” of marketingProductPromotionPricePlace
  • Money or time and of course time equals money
  • Expenditure is relative – All these strategies are way cheaper than traditional methods.
  • Traditional marketing programs are/were expensive (print ads, trade shows, TV commercials). Ditto – traditional marketing and advertising agencies. Internet has leveled playing field and provided many LoCo/NoCo options
  • * company, product, service, etc
  • The “Grinding Guy” – become what your clients think you are
  • Traditional or “push” marketing. Direct mail, newspaper & TV ads, trade shows, Yellow Pages. Shooting an arrow into the sky and hoping that it hits something. To make it effective you have to shoot off a whole lot of arrows! That makes it expensive.
  • Less of a “glossy brochure” about you More of a interesting reference book for your prospective client Content is King Give to get
  • Main Website = static contentBlog = dynamic content
  • Big three. Many, many others – Wikipedia lists over 200 social media sites.
  • Transcript

    • 1. Marketing your small business – Low Cost / No Cost strategiesavailable to ALL small businesses Lunch „n‟ Learn IT Radix September 28, 2012 dsm-llc | sales and marketing assistance for small business
    • 2. What we are going to talk about• What marketing is and what it isn‟t• Three strategies all small businesses can adopt – Branding – Inbound Marketing – Become the Expert dsm-llc | sales and marketing assistance for small business
    • 3. A dilemma “Free” doesn‟t really mean “Free”dsm-llc | sales and marketing assistancefor small business
    • 4. What “marketing” isClassic definition – “Processes for creating, communicating, delivering, and exchanging offerings that have value for customers”American Marketing Association dsm-llc | sales and marketing assistance for small business
    • 5. If you build it they won‟t necessarily come! dsm-llc | sales and marketing assistance for small business
    • 6. What “marketing” isn‟t“Effective marketing isn‟t easy……becauseits about building relationships”Dianne Huff dsm-llc | sales and marketing assistance for small business
    • 7. What “marketing” isn‟tMarketing isn‟t optional. “Minimal salesand marketing expenditures inevitablyleads to a downward spiral in business andsurrenders the marketplace tocompetitors.”Sales Star Networks dsm-llc | sales and marketing assistance for small business
    • 8. In a nutshell…Marketing is the art of spending money tomake more money.John Tully dsm-llc | sales and marketing assistance for small business
    • 9. What you needA marketing plan dsm-llc | sales and marketing assistance for small business
    • 10. What you needA marketing calendar dsm-llc | sales and marketing assistance for small business
    • 11. What you needA marketing budget dsm-llc | sales and marketing assistance for small business
    • 12. What you don‟t need• A huge pile of cash • A full blown marketing agency dsm-llc | sales and marketing assistance for small business
    • 13. What you need (revised)• A marketing plan• A marketing calendar• A marketing budget• Time and commitment – It will take time and effort. Some can be delegated or outsourced. dsm-llc | sales and marketing assistance for small business
    • 14. LoCo/NoCo strategy #1 - Branding - 1. Not just for big companies 2. Recognize “you” are the branddsm-llc | sales and marketing assistancefor small business
    • 15. dsm-llc | sales and marketing assistancefor small business
    • 16. Brand elements - Namedsm-llc | sales and marketing assistancefor small business
    • 17. Brand Elements - Logodsm-llc | sales and marketing assistancefor small business
    • 18. Brand Element - Tagline It‟s the real thing!Don‟t leave home without it! Think Different! dsm-llc | sales and marketing assistance for small business
    • 19. Others (color, shapes, sounds, etc) Where‟s the Beef dsm-llc | sales and marketing assistance for small business
    • 20. Some small business logosdsm-llc | sales and marketing assistancefor small business
    • 21. LoCo/NoCo strategy #1 - Branding -#1. Think about your brand – what doyou do or more importantly what yourcustomers think you do.#2. Invest in a professional logo.#3. Brand everywhere! dsm-llc | sales and marketing assistance for small business
    • 22. LoCo/NoCo strategy #2- Inbound Marketing - What the @#$% isInbound Marketing?dsm-llc | sales and marketing assistancefor small business
    • 23. Traditional marketingdsm-llc | sales and marketing assistancefor small business
    • 24. In-bound marketing You know “stuff”.People are interested in your “stuff” Make that “stuff” available! dsm-llc | sales and marketing assistance for small business
    • 25. In-bound marketingdsm-llc | sales and marketing assistancefor small business
    • 26. Inbound marketingStarts with a strongwebsite Less about you More about them Content Give to get dsm-llc | sales and marketing assistance for small business
    • 27. Inbound marketingBlogs dsm-llc | sales and marketing assistance for small business
    • 28. Inbound marketingSocial Media – places to listen, interactand promote your stuff. (80/20 rule applies) dsm-llc | sales and marketing assistance for small business
    • 29. LoCo/NoCo strategy #2 - Inbound marketing -#1. Information you have is of interestto other people#2. Build trust – no snake oil.#3. Your best prospect? dsm-llc | sales and marketing assistance for small business
    • 30. LoCo/NoCo strategy #3 - Become the Expert -Expert?Me? dsm-llc | sales and marketing assistance for small business
    • 31. Become the Expert• Remember - People are interested in your “stuff”• Promote the educational aspect of your topic• Start with “free” – work up from there dsm-llc | sales and marketing assistance for small business
    • 32. Become the Expert - Venues• Networking groups• Chambers of Commerce• Libraries• Organize your own dsm-llc | sales and marketing assistance for small business
    • 33. dsm-llc | sales and marketing assistancefor small business
    • 34. Become the Expert - Venues• Networking • Online groups – LinkedIn Groups• Chambers of – LinkedIn Answers Commerce – YouTube• Libraries informational• Organize your video own – HARO dsm-llc | sales and marketing assistance for small business
    • 35. Wrap-up1. Low cost / no cost solutions are out there!2. None are “free”. All require significant commitment.3. May require a change of focus (give to get, long term, big picture) – THINK DIFFERENT! dsm-llc | sales and marketing assistance for small business
    • 36. Thank You!dsm-llc | sales and marketing assistancefor small business