Selling online - Superfast Broadband project, Nottinghamshire

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Selling online - presentation for the |Nottinghamshire Superfast Broadband project

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Selling online - Superfast Broadband project, Nottinghamshire

  1. 1. Selling Online (A whistle-stop tour!) John Owens
  2. 2. Agenda • • • • Why sell online? What could I sell? I’m not a techie! Easy starts… Questions Agenda
  3. 3. Customers • Online sales are 10% of all UK retail sales • 50% (and rising) of store purchases are informed by online research • 24 – 44 year olds are the most active online buyers Source: Harvard Business Review Jan – June 2013 figures
  4. 4. Growth.. • Online sales growing at 17% per annum • Average spend £1,165 per year (highest amount in the world) • UK has world’s largest e-retail economy (per population) with 37 million online shoppers Source: Gartner Group July – Dec 2012 figures
  5. 5. Christmas 2012 • 18% of all Christmas sales were online • 113 Million Boxing Day visitors to online sales sites • 30% of visitors over Christmas 2012 were using mobile devices Source: Google / Webmaster Trends
  6. 6. What to sell? • Is ecommerce right for you? • What could you sell? • Can you provide good sales & after sales support? • Are you in a specialist niche area? • Alone or as part of a bigger site? Source: Gartner Group July – Dec 2012
  7. 7. Routes to market • Marketplaces: • ebay.co.uk & Amazon.co.uk • Etsy.com/uk & Folksy.com (more UK) • Individual stores on a large site: • Shopify.com & Goodsie.com • Selling alone? Source: Gartner Group July – Dec 2012
  8. 8. Lots of potential issues.. • Distance Selling Regulations • Data Protection Act • Consumer Protection law • Exclusions – e.g. restrictions on food • Fraud? Source: Gartner Group July – Dec 2012
  9. 9. Marketplaces
  10. 10. ebay.co.uk
  11. 11. Amazon
  12. 12. Etsy.com/uk Fees: $0.20 listing then 3.5% of sale price
  13. 13. Folksy.com
  14. 14. Individual store on larger site
  15. 15. Shopify.com
  16. 16. Goodsie.com
  17. 17. Standalone site
  18. 18. Payment • Easy payment options • Secure transactions and PayPal • (Be up-front about postal and any other charges)
  19. 19. Questions

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