Selling online - presentation for the |Nottinghamshire Superfast Broadband project

1. Selling Online
(A whistle-stop tour!)
John Owens

2. Agenda
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Why sell online?
What could I sell?
I’m not a techie! Easy starts…
Questions
Agenda

3. Customers
• Online sales are 10% of all UK retail
sales
• 50% (and rising) of store purchases
are informed by online research
• 24 – 44 year olds are the most
active online buyers
Source: Harvard Business Review
Jan – June 2013 figures

4. Growth..
• Online sales growing at 17% per
annum
• Average spend £1,165 per year
(highest amount in the world)
• UK has world’s largest e-retail
economy (per population) with 37
million online shoppers
Source: Gartner Group
July – Dec 2012 figures

5. Christmas 2012
• 18% of all Christmas sales were
online
• 113 Million Boxing Day visitors to
online sales sites
• 30% of visitors over Christmas
2012 were using mobile devices
Source: Google / Webmaster Trends

6. What to sell?
• Is ecommerce right for you?
• What could you sell?
• Can you provide good sales
& after sales support?
• Are you in a specialist niche
area?
• Alone or as part of a bigger
site?
Source: Gartner Group July – Dec 2012

7. Routes to market
• Marketplaces:
• ebay.co.uk & Amazon.co.uk
• Etsy.com/uk & Folksy.com (more UK)
• Individual stores on a large site:
• Shopify.com & Goodsie.com
• Selling alone?
Source: Gartner Group July – Dec 2012

8. Lots of potential issues..
• Distance Selling Regulations
• Data Protection Act
• Consumer Protection law
• Exclusions – e.g. restrictions on food
• Fraud?
Source: Gartner Group July – Dec 2012

9. Marketplaces

10. ebay.co.uk

11. Amazon

12. Etsy.com/uk
Fees: $0.20 listing then 3.5% of sale price

13. Folksy.com

14. Individual store on larger site

15. Shopify.com

16. Goodsie.com

17. Standalone site

19. Payment
• Easy payment options
• Secure transactions and PayPal
• (Be up-front about postal
and any other charges)

20. Questions