Personal Information
Organization / Workplace
New York, NY United States
Occupation
Chief Insight Officer
Industry
Advertising / Marketing / PR
Website
johngerzema.com
About
John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim.
John is the author of the bestselling "Brand Bubble" and the upcoming "Spend Shift"
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gerzema
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Presentations
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(1)Personal Information
Organization / Workplace
New York, NY United States
Occupation
Chief Insight Officer
Industry
Advertising / Marketing / PR
Website
johngerzema.com
About
John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim.
John is the author of the bestselling "Brand Bubble" and the upcoming "Spend Shift"
Tags
recession
athena doctrine
gerzema
marketing
branding
y&r
athena
ted
johngerzema
strategy
brand
brand_bubble
apple
google
valuation_gap
morality
sxsw
leadership
happiness
tedxdc
tedxwomen
john gerzema
feminine traits
doctrine
bav
bav consulting
consumer to customer
mindless to mindful
post recession
spend shift
tedxkc
customer
greatunwind
economist
bubble
john
financials
banking
m&a
barney
smith
stanley
morgan
See more