Jo Booth

London, United Kingdom United Kingdom

Founder at Jo Booth Associates Ltd

Advertising / Marketing / PR

I have a fascination for finding out what really makes people tick and I love applying this to communications strategy in order to push the performance of brands and how they approach, engage and interact with consumers to deliver growth. Specialties: Brand Planning, Integrated Campaign Strategy, Ideation, Insights, Innovation & NPD, Digital Strategy, Shopper Marketing & B2B. Volunteering: Mentor, Cherie Blair Foundation for Women.