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El documento proporciona información sobre una persona llamada José Luis López Pino y un enlace a su sitio web lópezpino.es.

Tecnología

José Luis López Pino
http://lopezpino.es

Firefox Vs. Chromium: Guerra de los navegadores libres

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For all e-commerce sites, marketing is a big part of the business and marketing efficiency and effectiveness are critical to their success. Companies must make many data-driven decisions in order to reach customers that their competitors don’t, maximize the revenue of each click, decide wisely what are the costs to cut, enter new markets, etc. GetYourGuide has been working for more than two years on building a marketing intelligence that allows us growing our marketing efforts in the travel market without building a huge team or buying extremely expensive tools. All the decisions are supported by a dedicated system that runs on the PyData stack that allows marketers to extract valuable insights from data and performs critical marketing tasks: keyword mining, campaign automation, predictive modeling, omni-channel marketing data integration, customer segmentation, pattern mining from click data, etc. As a result of this, we were able to scale up 3 times our marketing efforts, launch campaigns in 13 markets and automate 75% of our work only in the last 8 months. But this is not the end of our journey, GetYourGuide is building a Data Science team to understand travelers needs and wants and make our Customers' trips amazing.

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Slides from my talk at Big Data Spain 2014 in Madrid. In this talk, we will discuss our approach to bring large scale deep analytics to the masses. R is an extremely popular numerical computer environment, but scientific data processing frequently hits its memory limits. On the other hand, system to execute data intensive tasks like Hadoop or Stratosphere are not popular among R users because writing programs using these paradigms is cumbersome. We present an innovative approach to overcome these limitations using the Stratosphere/Apache Flink big data platform by means of a R package and ready-to-use distributed algorithm. This solution allows the user, with small modifications in the R code, to easily execute distributed scenarios using popular machine learning techniques. We will cover the implementation details of the proposed solution including the architecture of the system, the functionality implemented and working examples. In addition, we will cover what are the differences between our approach and other solutions that integrate R with Hadoop or other large-scale analytics systems. Finally, the results of the performance tests show that this solution is competitive with the already existing R implementations for small amounts of data and able to scale-up to gigabyte level.

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In this talk, we will discuss our approach to bring large scale deep analytics to the masses. R is an extremely popular numerical computer environment, but scientific data processing frequently hits its memory limits. On the other hand, system to execute data intensive tasks like Hadoop or Stratosphere are not popular among R users because writing programs using these paradigms is cumbersome. We present an innovative approach to overcome these limitations using the Stratosphere/Apache Flink big data platform by means of a R package and ready-to-use distributed algorithm. This solution allows the user, with small modifications in the R code, to easily execute distributed scenarios using popular machine learning techniques. We will cover the implementation details of the proposed solution including the architecture of the system, the functionality implemented and working examples. In addition, we will cover what are the differences between our approach and other solutions that integrate R with Hadoop or other large-scale analytics systems. Finally, the results of the performance tests show that this solution is competitive with the already existing R implementations for small amounts of data and able to scale-up to gigabyte level.

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