The author switched the format of their travelogue from a web page to Facebook and Twitter pages after realizing the web page did not allow for enough interactivity. The Facebook page gained 25 fans and the Twitter profile had 49 collaborations contributing images from 8 different cities over a short period of time. However, the author feels they have not clearly defined the question or goal of the project, which is to get people to see subway systems not just as a necessary transportation method but to open their eyes to more possibilities. They are at an impasse and are seeking advice on how to restructure the goal and use the photos collected so far.