Welcome
Fit ‘n well is one of Australia’s most
Taking a look at New Zealand’s Fitness Industry
established fitness brands, with 12 fitness A taster of the original report by James Hindle of MCR Group
centres nation-wide. May 2009
With prospects of expanding overseas into the
lucrative New Zealand Fitness market, the
owners, Mr & Mrs Armstrong, wished to have
an in-depth look at the factors, trends and
issues it currently faces.
Buckle up, and enjoy the ride!
Obesity Economy Market Players Talking Points Bridge

‘sky- rocketing’ obesity rates over time

+
=‘
an opportunity

NZX 50 Values 2007/2009

value Exclusivity 

figurative purposes only

I want more!
Of course you can have more! You can obtain a
copy of the original report by contacting MCR:
Nigella Dawson, PR Manager
09 980 2790 extension 8010
dawson.n@mcrgroup.co.nz
© James Hindle 2009 [1278653]