44. Steeple Analysis S Social (e.g. changes in social behavior that might impact product / service selection); T Technological (e.g. rapid development in cheaper components that will affect product prices or performance); E Economic (e.g. non-US exchange rates affecting key imported supplies); E Environmental (e.g. waste re-cycling legislation and penalties on producers); P Political (e.g. government directives on certification or subcontracting); L Legal (e.g. changes in employment laws) E Emerging (Domestic Regulatory or International) (e.g. NAFTA, or World Trade Organization agreements affecting market dynamics and competitors)