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7 Ways To Boost Your Email Marketing Performance
 

7 Ways To Boost Your Email Marketing Performance

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This no-nonsense guide packed full of email marketing strategies that are easy to take action on and will help you build a more profitable email list. ...

This no-nonsense guide packed full of email marketing strategies that are easy to take action on and will help you build a more profitable email list.

What you’ll learn:
1. How to increase your email open rates
2. How to schedule your emails for success
3. Ways to segment your email list for a better response rate and much more!
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    7 Ways To Boost Your Email Marketing Performance 7 Ways To Boost Your Email Marketing Performance Document Transcript

    • CONTENTSINTRODUCTION.3DESIGN MATTERS.4OPTIMIZE FOR MOBILE.5INCREASE YOUR OPEN RATES.6LEARN THE LAW.7KILL YOUR CLUTTER.8SCHEDULE EMAILS FOR SUCCESS.9SEGMENT YOUR EMAIL LISTS.10 2 Tweet This Ebook
    • INTRODUCTIONThis marketing guide is built for action. We put it together so you couldeasily find which email tips you can use and execute themimmediately.Each section is broken into three parts: 1. Why each strategy is important and how it fits into your email marketing plan 2. The dangers of not following each strategy 3. Three quick ways you can implement each strategyOur goal is to set you up for email marketing success. To do that wepacked this ebook full of great content so lets dig in!Enjoy! Joel Widmer & John Price 3 Tweet This Ebook
    • DESIGN MATTERSAsk any successful email marketer and they’ll tell you a fancy emailtemplate won’t impress your recipients. Take a second to think abouthow fast you burn through your unread inbox. I know I spend less than2 seconds going through my unread email newsletters. If somethingdoesn’t catch my eye IMMEDIATELY, my mouse is already hoveringover the delete button ready to strike! I guarantee your subscribersare no different.A well-designed email has one thing in mind: The subscriber. A highconverting email needs something to catch the subscribers eye andkeep them reading. The top of your email isn’t the place for a bigcompany logo or picture. The number of people using their previewpanes to scan emails is rising and if the only thing they see is yourlogo, I can guarantee it won’t be enough for them to read the rest ofthe email. Also, according to a survey from MarketingSherpa, “Only 33percent of those surveyed have images turned on by default in theiremail client. This is a vast difference from 2006, when the figure was astill concerning 55 percent”.- MarketingSherpa, (2010) The number ofsubscribers that enable images continues to fall and if your emaildepends on images, 67% of your subscribers might not even beseeing it.3 Design Tips To Put Into Action 1. Put your best content above the fold. It may sound counter- intuitive but your subscribers will only scroll down if they like what they read. 2. Make sure your email is less than 650px wide 3. Lose the fancy graphics in your email. Most email clients (ie. Outlook) block graphics causing formatting issues that make emails unreadable. 4 Tweet This Ebook
    • OPTIMIZE FOR MOBILEOur phones have become a lot more than a calling device. In fact,according to a recent survey from PEW, 83% of Americans own somekind of cell phone and those making over $30,000/yr own asmartphone.That means half of your list (probably WAY more) is reading youremails on their phone.If you haven’t tested each email across the main mobile platforms forformatting and readability, you may be sending a jumbled mess of textto your subscribers.Use a tool like iPhoney or W3C mobileOK Checker to optimize youremails for mobile before you send them out.3 Ways to Optimize Your Emails For Mobile Phones 1. Put the most important content and your call-to-action at the top of the email so it’s read first 2. Use contrasting colors because they’re easier to read on small screens. 3. Make sure you have a plain text HTML version available on every email because many recipients have images blocked on their email server. 5 Tweet This Ebook
    • INCREASE YOUR OPEN RATESOne line will make or break your email open rates. You probablyalready guessed it: your subject line. If your subject line doesn’tcapture your audience’s attention and make them want to read more,it’s going straight to the trash. So what makes a truly great subjectline?First, what NOT to do. Resist the temptation to use what could beconsidered “Spam words.” If you read the email compliance sectionyou know how picky email marketing laws have become, so makesure to avoid words like “Free”, “Percent Off”, and “Sale”. Usuallythese words will get sent directly to the email providers spam folder tobe lost forever with all of the other “Great Offers” out there.Remember the goal of your subject line is to get the reader to openthe email. That’s it. Don’t try to pack a bunch of information into yoursubject lines. It should give the reader enough information so theyknow what to expect in the email but also create some intrigue so theyactually want to click it.3 Rules for Great Subject Lines 1. Keep subject lines 50 characters or less so they don’t get cut off in your recipient’s inbox. Use this handy tool to show how your subject line is viewed across the most common email carriers: Litmus Subject Line Checker 2. Constantly TEST your subject lines to find out which get the highest open rates. Try sending half your email list one subject line, and the other half of your list another subject line and see which one got more people to open the email. 3. Make sure the subject line is always relevant to the content in your email. 6 Tweet This Ebook
    • LEARN THE LAWDid you know there are strict email guidelines for email marketing?Did you also know there’s $16,000 fine if you don’t follow them? Don’tlet that scare you but it should be enough to get you to take a secondlook at your email marketing strategy to make sure your emails arefollowing the rules.Here’s a few important rules to get you started:3 Email Compliance Rules: 1. Tell recipients where you’re located by including your physical address at the bottom of every email. 2. Give your readers an easy way to opt-out. At the bottom of each email, include an easy way for readers to unsubscribe from your list. 3. Find the rest of the rules at the email compliance website HERE 7 Tweet This Ebook
    • KILL YOUR CLUTTERAsk any successful email marketer and they’ll tell you a fancy emailtemplate won’t impress your recipients. Take a second to think abouthow fast you burn through your unread inbox. I know I spend less than2 seconds going through each of my unread email newsletters. Ifsomething doesn’t catch my eye IMMEDIATELY, my mouse is alreadyhovering over the delete button ready to strike! I guarantee yoursubscribers are no different.A well-designed email has one thing in mind: The subscriber. A highconverting email needs something to catch the subscriber’s eye andkeep them reading. The top of your email isn’t the place for a bigcompany logo or picture.The number of people using their preview panes to scan emails isrising and if the only thing they see is your logo, I can guarantee itwon’t be enough for them to read the rest of the email.Also, according to a survey from MarketingSherpa, “Only 33 percentof those surveyed have images turned on by default in their emailclient. This is a vast difference from 2006, when the figure was a stillconcerning 55 percent”.- MarketingSherpa, (2010) The number ofsubscribers that enable images continues to fall and if your emaildepends on images, 67% of your subscribers might not even beseeing it.So, what does a high converting email look like?3 Design Elements You Need In Every Email 1. Put your best content above the fold. It may sound counter- intuitive but your subscribers will only scroll down if they like what they read. 2. Make sure your email is less than 650px wide 3. Lose the fancy graphics in your email. Most email clients (ie. Outlook) block graphics causing formatting issues that make emails unreadable. 8 Tweet This Ebook
    • SCHEDULE EMAILS FORSUCCESSImagine you’ve just spent hours writing the perfect newsletter to youranxiously waiting email list. You put the final touches on it, hit theSEND button and wait for the money to start rolling in... and then...nothing happens.Huh?In all your excitement you sent the email at the same time everyoneelse did and it got buried in your overwhelmed prospects inbox.So many times this is just a case of poor scheduling. And can beeasily fixed by paying attention to your email analytics.3 Ways to Schedule Your Emails For The Best Results 1. Analyze your email reports for clicks opened over time. Check which days and times are performing the best and stick with them. If your using email marketing software like Mailchimp or AWeber, these analytics are provided. 2. A/B test your emails. Create two segments in your email list to send the same email to at different times. Compare open rates to find which group performs the best. 3. Keep in mind that timing is different for every list. There is no industry standard. Every list is unique and it’s up to you to continually test to find what time works best! 9 Tweet This Ebook
    • SEGMENT YOUR EMAIL LISTSSegmenting your email lists allows you to organize your subscribersinto subgroups based on almost any criteria. It can result in higherclickthrough rates, an increase in active subscribers and ultimatelymore sales.The better you can target your marketing messages the less youraudience will view them as marketing and the more they’ll startviewing them as a valuable resources. The secret is relevancy.For some industries, segmenting email lists is more important thanothers. Look at Groupon for example, they segment their email lists bygeography and have recently incorporated interests to reduce thenumber of irrelevant emails their audience receives.If your just beginning to segment your email list, start by evaluatingwhat segments will be the most actionable for your business. Manysegments provide interesting data, but the secret is knowing how touse the data to benefit your customers and ultimately your business.3 Ways to Segment Your List for Success 1. Demographics: Include Age, location, gender, industry etc. They’re a great first step in understanding the structure of your audience. 2. Prospects & Customers: How many people on your list are already your customers and how many do you have to convert? Understanding this will help you tailor your marketing messages. 3. Recent Subscribers: Are you sending your new subscribers a little extra love? You should be! Make sure to send them a welcome email and something that shows your excited to have them. 10 Tweet This Ebook