How to educate for a wicked world? Prof. Dipl. Ing. Jurgen Faust IED Comunicazione Chief Academic Officer IED
What is design? “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”Herbert Simon
The marketing communication process:PRINCIPLES A DESIGN PROCESS Promotion Decisions Targets of Marketing Promotions Objectives Problem descriptions- briefings Types of promotion (mix) Research Communication Participants Development Communication Delivery Implementation Obstacles Keys to be effective Characteristics of Promotions Intended Audience etc.
We live in a wicked world!“For complex situations, also in communication, there is nodefinitive statement of "The Problem."The problems coming out of briefings are often ill-structuredbecause an evolving set of interlocking issues andconstraints makes it impossible to structure them well.”(Rittel and Webber, 1973 )
Wicked problem education“Learning is any change in asystem that produces amore or less permanentchange in its capacity foradapting to itsenvironment.”Herbert Simon
IED-XL (40 years) future learning model Make the classroom to a real communication studio Blurry the time between school and live Coach them in project based environment Involve students in real projects The student is the actor Train faculty to be coaches Give students access to technology whenever needed Give students a global exposure Engage them in intellectual and future discussions with social responsibility Students need how to learn Students need to learn to work in teams And… students need to work with wicked problems