Creative Management andDesigning Business!Prof. Jurgen FaustPresident of MHMK Universityprof. jurgen faust
Design, Business, Management,Creativity
A business (enterprise or firm) is an organization involved inthe trade of goods, services, or both to consumers.Business ...
Business can be only determinedby models!
a model is a metaphor...it is an artifact.
a. representation: a model is always an image ofsomethingb. simplification: a model reduces the number ofparts to the orig...
therefore: business is alwaysdesigned, created!
‘According to a Nobel Laureate Herbert A. Simon,we are living in the ‘artificial world’.There are three different types of...
A business is an organization wehave created (designed) and itis described in an informationalmodel!
What is design?Three artifacts, therefore we would need to say that design isa purposeful creation ofproducts,organization...
Definition of design according to Herbert Simon:“Everyone designs who devises courses of action aimed atchanging existing ...
... but Design has changed!
products goodsservicesand identitiesinterfaces multiuser systemsandnetworksprojects discoursesH. Krippendorff, The semanti...
... we are designing design as weare designing business!
Examples:http://positivedesign.mty.itesm.mx/http://www.designforsocialbusinessconference.orghttp://www.designbusinessconfe...
prof. jurgen faustCreativityDesigning Business=purposeful managementof an organisationinvolved in the trade of goods, serv...
What managers can do?Challenge: match people with the right assignmentFreedom: freedom regarding process, not the endsRess...
Purpose of a Business?“The purpose of business is to create and keep a customer.”The purpose of the business is to fill a ...
prof. jurgen faustPurpose?
… and keeping it in business through making profit!prof. jurgen faustDesigning purposeful business…
(Prof. Jurgen Faust, MHMK)prof. jurgen faustTHANKS FOR LISTENING!
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Creativie creative management and designing business

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A lecture held in Berlin at Hertie School of Governance

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  • Creativie creative management and designing business

    1. 1. Creative Management andDesigning Business!Prof. Jurgen FaustPresident of MHMK Universityprof. jurgen faust
    2. 2. Design, Business, Management,Creativity
    3. 3. A business (enterprise or firm) is an organization involved inthe trade of goods, services, or both to consumers.Business plan and Business model determine the outcome ofan active business operation.
    4. 4. Business can be only determinedby models!
    5. 5. a model is a metaphor...it is an artifact.
    6. 6. a. representation: a model is always an image ofsomethingb. simplification: a model reduces the number ofparts to the original by only capturing relevantpartsc. pragmatism: any model is created for a specialpurpose, and this purpose is specified for certainusers within a certain period of time.(Stachowiak 1973, p. 131, translated by the author)prof. jurgen faust
    7. 7. therefore: business is alwaysdesigned, created!
    8. 8. ‘According to a Nobel Laureate Herbert A. Simon,we are living in the ‘artificial world’.There are three different types of artifacts:products,organizations,and information.
    9. 9. A business is an organization wehave created (designed) and itis described in an informationalmodel!
    10. 10. What is design?Three artifacts, therefore we would need to say that design isa purposeful creation ofproducts,organizationand information
    11. 11. Definition of design according to Herbert Simon:“Everyone designs who devises courses of action aimed atchanging existing situations into preferred ones.”
    12. 12. ... but Design has changed!
    13. 13. products goodsservicesand identitiesinterfaces multiuser systemsandnetworksprojects discoursesH. Krippendorff, The semantic turnproducts information organization
    14. 14. ... we are designing design as weare designing business!
    15. 15. Examples:http://positivedesign.mty.itesm.mx/http://www.designforsocialbusinessconference.orghttp://www.designbusinessconference.com/
    16. 16. prof. jurgen faustCreativityDesigning Business=purposeful managementof an organisationinvolved in the trade of goods, services,to consumersDesigningpurposefull changing of existing situationManaging Business
    17. 17. What managers can do?Challenge: match people with the right assignmentFreedom: freedom regarding process, not the endsRessources: time and moneyWork-group: teams must be functionalSupervisors encouragement: rewards and critiqueOrganizational support: politique prevents, organizationalsharing supportsprof. jurgen faustTeresa Amabile, How to kill Creativity, in Creative Management, Jane Henry, 2001,2ndEdition
    18. 18. Purpose of a Business?“The purpose of business is to create and keep a customer.”The purpose of the business is to fill a need.Filling that need with something that makes profit will make thebusiness grow and succeed.prof. jurgen faustPeter F. Drucker
    19. 19. prof. jurgen faustPurpose?
    20. 20. … and keeping it in business through making profit!prof. jurgen faustDesigning purposeful business…
    21. 21. (Prof. Jurgen Faust, MHMK)prof. jurgen faustTHANKS FOR LISTENING!

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