Topics: Hyper personalized experiences, gamification, apps & app development, UX business strategy, webdesign, deep learning and more.

1. INSIGHTS BRIEF
BY DARE TO DIFR
UX, BIG DATA, APP DEVELOPMENT,
SMART FABRICS AND MORE

2. “WE HAVE TO DESIGN HYPER-PERSONALIZED
EXPERIENCES BASED ON BIG DATA, WITH THE
USER AT HEART”
DIFR.CO @DARETODIFR

3. HYPER
PERSONALIZED
EXPERIENCES
Collecting large sets of data. Every organization does it,
but only a small number analyzes the data and uses it to
improve their business. This year, big data will have an
important role in the online and mobile proposition of
organizations. All the data that is collected each day, will
be used to power applications providing hyper-
personalized experiences, targeted information, -services
and -offers.
DIFR.CO @DARETODIFR source: https://www.ypulse.com/post/view/trend-forecast-hyper-personalized-products
http://www.retailpro.com/News/blog/index.php/tag/hyper-personalized/

4. “WE HAVE TO DESIGN FOR MINIMAL
ATTENTION SPAN, ANYTIME, ANYWHERE”
DIFR.CO @DARETODIFR

5. MESSAGING APPS
ARE THE NEW
SOCIAL MEDIA
Snapchat, WhatsApp, Line, WeChat and Kik, better known
as instant messaging apps, are gaining tons of new users
every day. Line has over 500 million registered users and
170 monthly actives. They are expected to be the new
social media channels. Their biggest user group?
Generation Z, mobile first and mobile only.
The key success of messaging apps:
- Build for mobile first
- The power of push notification
- No use of ads, but curated content as ads
DIFR.CO @DARETODIFR
source: http://techcrunch.com/2015/01/02/chat-apps-increasingly-important-for-brands/
http://uk.businessinsider.com/messaging-apps-have-completely-overtaken-social-networks-to-become-the-dominant-platforms-on-
phones-2015-4?r=US

6. “GAMIFICATION IS DESIGN THAT PLACES
THE MOST EMPHASIS ON THE HUMAN IN
THE PROCESS. IN ESSENCE, IT IS
HUMAN-FOCUSED DESIGN.”
DIFR.CO @DARETODIFR
- YU-KAI CHOU

7. THE GAMIFICATION
OF EVERYTHING
Freemium games like Candy Crush, Farmville and Kim
Kardashian’s Hollywood game make millions. A virtual
candy bar is almost twice as expensive as a real candy
bar. But that’s not what the gamification of everything is
about. In Enterprise businesses, gamification will solve
the gap between engagement and productivity. It’s not
about turning everything in to a game, but using the game
design principles in non-game scenarios.
People in enterprises are the same people, they only
behave different. Consumer experiences translated to the
enterprises industry. There’s no difference between b2b
and b2c. We act different but think alike.
DIFR.CO @DARETODIFR
source: http://www.cio.com/article/2900319/gamification/3-enterprise-gamification-success-stories.html
http://www.forbes.com/sites/michellegreenwald/2014/09/15/gamification-in-everything-the-range-and-when-and-why-its-so-
effective/

8. “DECIDE WHAT THE CORE OF YOUR
PRODUCT IS AND START PROTOTYPING.
PRODUCT MARKET FIT IS WHAT YOU
LOOK FOR.”
DIFR.CO @DARETODIFR

9. APPS & APP
DEVELOPMENT
The development of apps becomes easier with services
like AppMachine and BuildFire. These services are very
useful to build out of the box apps but also excellent for
developing prototypes.. What better way is there to test
your UX?
Will these services make app development in general
faster, easier and cheaper? Not necessarily. With cloud
based backends, drag and drop tools, plug-ins, new
features and APIs for all the different platforms and new
device sizes, development is getting more and more
complex. Advice: start building a MVP (Minimal Viable
Product), prioritize your mobile requirements and break
them down in to smaller chunks.
DIFR.CO @DARETODIFR
source: http://www.sap.com/bin/sapcom/en_us/downloadasset.2014-12-dec-19-22.idc-predictions-2015-accelerating-innovation--
and-growth--on-the-3rd-platform-pdf.bypassReg.html
http://www.slideshare.net/goldengekko/top-10-mobile-trends-2015

10. “INNOVATION DISTINGUISHES BETWEEN
A LEADER AND A FOLLOWER”
DIFR.CO @DARETODIFR
- STEVE JOBS

11. UX AS BUSINESS
STRATEGY
In the past years some big companies like Facebook,
Google and Accenture have acquired (UX) design
companies. The main reason for this trend is that the line
between business, technology and marketing strategy is
beginning to blur. The focus has shifted towards
engagement of the user and the user’s experience.
The key to survive? Breed a culture of innovation and
user-centered design thinking within the ethos of the
company’s culture. This adoption of “design thinking” will
improve the development of customer experiences and
allow companies to create products and services that are
tailored to their customer’s specific needs.
source: https://www.linkedin.com/pulse/user-experience-ux-business-strategy-tushar-deshmukh
http://worryfreelabs.com/5-ux-trends-2015/
DIFR.CO @DARETODIFR

12. “THE MORE COMPLEX THE PROCESSES
GET, THE EASIER THE ACTIONS FOR
THE USER HAVE TO BE.”
DIFR.CO @DARETODIFR

13. DEATH OF
WEBDESIGN
Every visitor has it’s own UX when visiting a website.
Though some websites are already dynamic and can be
customized by the visitor, the majority isn’t. Designs are
often based on high quality templates and a are then
tweaked by the designers. Why? it’s faster, easier,
cheaper and the templates are build by professional
designers. There’s no reasons to reinvent the wheel.
But…what if a website would automatically adjust to the
visitor’s preferences and serve him/her with the best
user experience possible? With artificial intelligence we
will be able to extract sense and relevance of seas of
information that no human can process.
DIFR.CO @DARETODIFR source: http://blog.usabilla.com/death-web-design/
https://uxmag.com/articles/why-web-design-is-dead

14. “WE DESIGN FOR THE SIMPLEST INTERACTION.
WE DESIGN FOR THE WORLD AND MAKE ALL
ACTIONS EFFORTLESS.”
DIFR.CO @DARETODIFR

15. SIMPLIFICATION
OF COMPLEX
PROCESSES
Microsoft’s latest deep learning project outperforms
humans in image recognition. Intelligence from big data.
The day has come that computers can not only solve
complex processes, but also learn as well or even better
than humans. Like the brain, the computer could become
an autonomous entity.
Not only is it able to recognize images in photos, but also
in videos. This technique takes data analysis to a next
level. Advertisers know exactly when to drop an ad into a
video and can gain knowledge about when and where the
user clicked.
DIFR.CO @DARETODIFR
source: http://venturebeat.com/2015/01/30/deep-learning-startup-clarifai-goes-beyond-image-recognition-now-offers-video-analysis
http://www.forbes.com/sites/michaelthomsen/2015/02/19/microsofts-deep-learning-project-outperforms-humans-in-image-
recognition/

16. WANT TO KNOW MORE ABOUT UX AND
PRODUCT DESIGN?
CONTACT US VIA HELLO@DIFR.CO OR VISIT WWW.DIFR.CO
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