My presentation at Ann Cavoukian's "Privacy by Design: Time to Take Control" conference on January 28th, 2010.

1. Privacy by Design (PbD) Confessions of an Architect Privacy by Design | Time to Take Control Toronto, Canada January 28th, 2011 Jeff Jonas, IBM Distinguished Engineer Chief Scientist, IBM Entity Analytics [email_address]

4. A Journey Fraught with Reflection and Rethinking The greater my privacy and civil liberties awareness The greater the number of imperfections appear in the rearview mirror

8. “ G2” My Skunk Works Project

10. From Pixels to Pictures to Insight Observations Contextualization Information in Context Relevance Consumer (An analyst, a system, the sensor itself, etc.)

15. IBM InfoSphere Sensemaking V1.1.0.0 Following two years of skunk works development while guided by privacy by design goals … it is just possible that there are more privacy and civil liberties enhancing capabilities baked-in, during conception and design, than any other general purpose advanced analytics technology commercially available … on Earth … to date.

20. PbD: False Negative Favoring Methods Patrick T Smith 340-900-9000 Patricia Smith 340-900-9000 Pat T Smith 340-900-9000 Student ? ? 1 2 3 Patrick T Smith 340-900-9000 Patricia Smith 340-900-9000 Pat T Smith 340-900-9000 Student Closest. Hence, for sure EXISTING BEST PRACTICE 1 2 3

22. PbD: False Negative Favoring Methods NEW BEST PRACTICE Patrick T Smith 340-900-9000 Patricia Smith 340-900-9000 Pat T Smith 340-900-9000 Student 100% 100% Patrick T Smith 340-900-9000 Patricia Smith 340-900-9000 Pat T Smith 340-900-9000 Student ? ? 1 2 3 1 2 3

23. PbD: Self-Correcting False Positives Which reveals this is a FALSE POSITIVE John T Smith Jr 123 Main Street 703 111-2000 DOB: 03/12/1984 John T Smith 123 Main Street 703 111-2000 DL: 009900991 A plausible claim these two people are the same 1 2 John T Smith Sr 123 Main Street 703 111-2000 DL: 009900991 Until this record comes into view 3

24. PbD: Self-Correcting False Positives John T Smith Jr 123 Main Street 703 111-2000 DOB: 03/12/1984 John T Smith 123 Main Street 703 111-2000 DL: 009900991 John T Smith Sr 123 Main Street 703 111-2000 DL: 009900991 New Best Practice: FIXED IN REAL-TIME (not end of month) John T Smith 123 Main Street 703 111-2000 DL: 009900991 1 3 2 2

26. PbD: Information Transfer Accounting Basic Data Name: Mark T Smith Address: POB 1346 City: Seattle Phone: (310) 555-0000 Tax ID: 556-99-9999 Balance: $361.43

27. PbD: Information Transfer Accounting Who Looked Date Name Why 01/09/2010 Ken Wales Teller trans 11/24/2010 Susan Callie Fraud invest

28. PbD: Information Transfer Accounting Sent Where Date Sent to Why 04/19/2010 ADP Payroll synch 06/01/2010 Amex Marketing alliance 07/16/2010 S&J Inc Third party deal 12/31/2010 IRS Annual compliance

31. IBM InfoSphere Sensemaking V1.1.0.0 Smarter More Responsible &

32. IBM InfoSphere Sensemaking V1.1.0.0 Challenge Try to find another general purpose advanced analytics technology with more privacy and civil liberties enhancing features baked-in by design! In this competition everyone wins.

34. IBM InfoSphere Sensemaking V1.1.0.0 Date of availability: January 28th, 2011 ( TODAY! ) ~~ Caveat: Limited availability, subject to lab approval ~~

38. Privacy by Design (PbD) Confessions of an Architect Privacy by Design | Time to Take Control Toronto, Canada January 28th, 2011 Jeff Jonas, IBM Distinguished Engineer Chief Scientist, IBM Entity Analytics [email_address]