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Brita tester pol

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Ciszewski MSL
Ciszewski MSL

Projekt polegał na wzmocnieniu świadomości marki BRITA poprzez przeprowadzenie kampanii, której celem jest budowanie zaufania do wody kranowej, a w konsekwencji zachęcenie Polaków do picia przefiltrowanej wody kranowej. Kampania polegała na wypromowaniu nowego zawodu BRITA Tester wody oraz przeprowadzeniu ogólnopolskich badań jakości wody, które obalą głęboko zakorzenione stereotypy dotyczące wody kranowej.

Business
1 of 16
BRITA TESTER „ Zaufaj wodzie kranowej”
WYZWANIE ,[object Object],[object Object],[object Object],[object Object]
RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
CELE ,[object Object],[object Object],[object Object],[object Object]
POMYSŁ ,[object Object]
ETAPY KAMPANII I – Nowy zawód BRITA Tester II – Ogólnopolskie badanie jakości wody z kranu III - Raport
I ETAP - REKRUTACJA Ponad 3 000 nadesłanych aplikacji
PIERWSZY W POLSCE DEGUSTATOR WODY Z KRANU
II ETAP – BADANIE JAKOŚCI WODY
JAK MOŻNA BYŁO WZIĄĆ UDZIAŁ W BADANIU?
ZAKRES BADAŃ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
III ETAP – WYNIKI BADAŃ ,[object Object],[object Object]
REZULTAT ,[object Object],[object Object],[object Object]
WYNIKI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ekwiwalent reklamowy : 2 201 772 PLN (550 443 €)
ZAUFAJ WODZIE Z KRANU!

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Brita tester pol

Editor's Notes

  1. 13.10.10