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Downtowns
More in-state                                                                                                                                         will keep
private equity                                                                                                                                        waiting for
needed                                                                                                                                                grocery stores
PAGE 14                                                                                                                                               PAGE 11

    MARCH 4, 2013 • VOL. 26/NO. 11 • $1.50                    SERVING WESTERN MICHIGAN BUSINESS SINCE 1988                                                                      www.mibiz.com




                                                                                                                                                         Mezz fund
                BRAVE NEW WORLD
                The pressure to globalize is putting the squeeze on auto suppliers
                                                                                                                                                         aims to bridge
                                                                                                                                                         lending gap
                                                                                                                                                         By MARK SANCHEZ | MiBiz
                                                                                                                                                         msanchez@mibiz.com
                just as they’re ramping up to meet higher production volumes and                                                                         The creation of a new mezzanine fund
                new vehicle launches in North America. Will only the strong survive?                                                                     gives small businesses across Michigan
                                                                                                                                                         one more option to consider when they’re
                                                                                                                                                         pursuing growth capital.
                                                                                                                                                            Funded by the state and nine banks, the
                                                                                                                                                         Plymouth, Mich.-based Grow Michigan
                                                                                                                                                         LLC secured commitments of a little more
                                                                                                                                                         than $30 million in its first round that
                                                                                                                                                         closed in mid-February. The fund aims to
                                                                                                                                                         grow the capital pool to $60 million in the
                By JOE BOOMGAARD | MiBiz                                                                                                                 months ahead.
                jboomgaard@mibiz.com                                                                                                                        The Michigan Strategic Fund provided
                                                                                                                                                         $10 million of the committed amount and
                                                                                                                                                         the rest came from banks – including sev-
                Automotive suppliers across West Michigan                                                                                                eral based in West Michigan – that view the
                have no shortage of opportunities these                                                                                                  mezzanine fund as an alternative tool for
                                                                                                                                                         underwriting loans to growing small busi-
                days. Vehicle production volumes are up,                                                                                                 nesses that otherwise don’t qualify for a
                new product launches are on the rise, and                                                                                                conventional loan.
                                                                                                                                                            Traditionally, small businesses have
                automakers increasingly insist that their                                                                                                struggled to access subordinated debt
                suppliers have a global footprint.                                                                                                       offered through mezzanine funding, said
                                                                                                                                                         Russ Youngdahl, CEO of Grow Michigan
                                                                                                                                                         and founding partner and managing mem-
                But to take advantage of those opportuni-                                                                                                ber at the Jackson, Mich.-based Northstar
                ties, suppliers had better be brave — and                                                                                                Capital LLC. Youngdahl spoke at a recent
                                                                                                                                                         event sponsored by the West Michigan
                have cash.                                                                                                                               chapter of the Association for Corporate
                                                                                                                                                         Growth.
                                                                                                                                                            “For post-revenue companies, (what’s
                                                                                                                                                         missing) is mezzanine debt for $1-3 mil-
                See BRAVE NEW WORLD, PAGE 4                                                                                                              lion transactions that allow for existing

                                                                                                                                                                        See GROW MICHIGAN on page 2




Next step: Taking Pure Michigan to international markets
By MARK SANCHEZ | MiBiz                                                                   “It just continues to raise the profile     the public and private sectors, maintaining stable funding for
msanchez@mibiz.com                                                                    of the industry and the importance of the       promotions, strengthening the Pure Michigan brand and fos-
                                                                                      industry to Michigan’s economy,” said           tering a “culture of service excellence” are among the indus-
An ambitious five-year strategic plan for Michigan’s tourism                          George Zimmermann, the vice president of        try’s broad goals between now and 2017.
industry aims to draw far more travelers to the state, boost the                      Travel Michigan. “We no longer view our-            Each of the goals and objectives outlined, while ambitious
economic impact by nearly 20 percent and begin to take the                            selves as just a regional destination. We can   in nature, is achievable given the gains made in the first six
“Pure Michigan” brand around the world.                                               be a great U.S. destination, and we can be a    years of the Pure Michigan brand, said Sally Laukitis, a state
    Among the key objectives outlined in the strategic plan are                       great destination for foreign visitors.”        travel commissioner and executive director of the Holland
growing visitor spending in Michigan by nearly 20 percent to                              Foreign visitors tend to stay longer and    Area Convention & Visitors Bureau.
$21.1 billion by 2017, up from $17.7 billion in 2011. Doing so        Zimmermann      spend more money while traveling in the             Travel Michigan’s website was the most visited tourism
would elevate Michigan’s status nationally as a vacation desti-                       U.S., Zimmermann said.                          site in the U.S. in 2012 for the sixth straight year, accord-
nation and would draw more foreign visitors to the state, espe-        The Michigan Travel Commission adopted the strategic           ing to Experian Hitwise, a company that measures web use.
cially from neighboring Canada.                                    plan in mid-February. It outlines a series of goals and objec-     Michigan.org registered more than 8.8 million visits last year,
    The strategic plan seeks to build on the success of the Pure   tives for the industry and envisions making Michigan “one of       about 1 million more than second-ranked Florida.
Michigan branding campaign that debuted in 2006 regionally         America’s favorite four seasons travel experiences.”
in the Midwest and went national three years ago.                      Increased collaboration within the industry and between                                         See PURE MICHIGAN on page 23

P   E   R   I   O   D   I   C   A   L   S


                                                                                     Local firms
                                                                                     help out                             DESIGN
                                                                                     Manistee                             +BUILD                          FOCUS:
                                                                                     theater                            Coverage sponsored by:
                                                                                                                             ROCKFORD                     Turnarounds &
                                                                                     renovation                           CONSTRUCTIION


                                                                                     PAGE 12
                                                                                                                              COMPANY
                                                                                                                                                          Restructuring
                                                                                                                                                          SEE PAGES 28-32
offices in suburban Detroit, Crestmark
GROW MICHIGAN                                                                                                   Bank in Troy and Seaway Community               RELATED STORY: Q&A with Brian Black
Continued from page 1                                                                                           Bank in St. Clair.                              of Fifth Third Bank. PAGE 34
                                                                                                                    The mezzanine fund will offer credit
companies here in West Michigan to accel-                                                                       of $500,000 to $3 million for three to five
erate their growth plan, whether it’s a man-                                                                    years in conjunction with senior loans.       prospective borrowers should expect “to go
agement turnover or it’s a growth plan,”                                                                            Securing a loan through Grow              through the normal credit process.”
Youngdahl said.                                                                                                 Michigan would alleviate the need for             Increased regulation and scrutiny of the
    Bankers involved in the venture say they                                                                    companies to go to the private equity         industry following the financial collapse of
often see growing small businesses seeking               Lievense           Kaminski            Treadwell       market for capital, an option that many       2008 curtailed the lending ability of banks
credit to expand that are unable to secure                                                                      entrepreneurs would prefer not to do          and forced them to cut back on so-called “air
what they need. The owner lacks adequate                Lake Michigan Financial’s two banks com-          after nurturing the business from startup to a      ball” loans where they approved more for a
equity or collateral in a post-recession era        bined committed more than $1 million to               stage where it’s poised to take off, Mercantile     borrower than its asset base could support.
where real estate valuations, despite recent        Grow Michigan.                                        Bank COO Bob Kaminski said.                         That created “a hole in the market that’s even
upward movements, remain somewhat                       To secure the kind of credit that Grow               “They’re not willing to give up a piece of       greater now,” Treadwell said.
depressed, bankers said.                            Michigan provides, borrowers typically have           the company they’ve built up through some               The fund’s credit committee will approve
    Through their participation, bankers now        to go out of state and will find “onerous terms”      challenging times and through blood, sweat          loans for “the best companies and the most
have another place to refer those clients.          from lenders who “only look at it as a financial      and tears,” Kaminski said. “This can really         deserving and (those that have) the best
    “It allows us to provide a level of financing   investment,” Lievense said.                           give them the best of both worlds.”                 chances of success, otherwise they won’t get
for some of those small businesses that are in          Grow Michigan attracted a combination                Deal flow for Grow Michigan will come            funded,” Treadwell said. “We intend to be
a growth stage that they can’t get elsewhere,”      of large and small community banks. Beyond            via banks’ referring their clients, said David      pretty selective.”
said Rich Lievense, CEO of Lake Michigan            the Lake Michigan Financial investment, other         Treadwell, Grow Michigan’s chairman.                    Grow Michigan hopes to eventually attract
Financial Corp., the parent company of The          banks investing in Grow Michigan are Fifth            Participating banks will handle the under-          more banks and additional capital, but first it
Bank of Holland and The Bank of Northern            Third Bank, PNC Bank, Huntington Bank,                writing for the fund.                               needs to get some deals done and put maturing
Michigan in Petoskey. “We think it makes a lot      Grand Rapids-based Mercantile Bank Corp.,                Treadwell expects Grow Michigan to               loans on the books before it begins to look to
of sense.”                                          Chicago-based The Private Bank that has three         approve 10 to 15 loans in its first year and said   do a second fundraising round, Treadwell said.
                                                                                                                                                                  “We want to get this thing up and running,
                                                                                                                                                              show some success and we can go from there,”
                                                                                                                                                              he said. “Our main focus right now is to get
                                                                                                                                                              deal flow started, looking at loans and deal-
                                                                                                                                                              ing with business. If there are other banks that
                                                                                                                                                              want to come in, we’re not going to turn them
                                                                                                                                                              away at this point.”
                                                                                                                                                                  The primary motivation for the founders of
                                                                                                                                                              the mezzanine fund, all of whom are finance
                                                                                                                                                              and banking veterans, is driving job creation
                                                                                                                                                              in the state, Treadwell said.
                                                                                                                                                                  Although they clearly want to generate a
                                                                                                                                                              return on investment, participating banks see
                                                                                                                                                              Grow Michigan the same way.
                                                                                                                                                                  “It’s in our best interests,” said Mercantile
                                                                                                                                                              Bank’s Kaminski. “We’re all in the state of
                                                                                                                                                              Michigan. We all see this as a tool of making
                                                                                                                                                              the economy successful.”
                                                                                                                                                                  Mercantile Bank committed $500,000 to
                                                                                                                                                              Grow Michigan.
                                                                                                                                                                  To adequately serve clients today, banks need
                                                                                                                                                              to look at tools that allow them to lend across the
                                                                                                                                                              capital continuum, Lake Michigan Financial’s
                                                                                                                                                              Lievense said. Providing traditional commercial
                                                                                                                                                              loans is “just not enough anymore,” he said.
                                                                                                                                                                   “You have to do more than just provide
                                                                                                                                                              traditional financing if you want to serve
                                                                                                                                                              this market and help small businesses grow,”
                                                                                                                                                              Lievense said. “It’s one of those instances
                                                                                                                                                              where it’s not only the right thing to do but the
                                                                                                                                                              smart thing to do.”




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     4 Brave New World:                                                                                          14 Panel: State needs more                                                                                    26 Study raises questions about need                                                             Denise Schott / dschott@mibiz.com
             Suppliers feel the squeeze from capacity                                                               homegrown PE firms                                                                                            for more hospital beds                                                                        Senior Advertising Consultant
             restraints, new launches and                                                                                                                                                                                                                                                                                       Shelly Keel / skeel@mibiz.com
             globalization pressures by the OEMs

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       still active                                                                                                        DEVELOPMENT                                                                                         27 Signage firm breaks status quo
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     COMPANY INDEX                                                             Crestmark Bank ..................................................2
                                                                               CWD Real Estate .............................................11
                                                                                                                                                                 Huntington Bank ................................................2
                                                                                                                                                                 ICCF ......................................................................11
                                                                                                                                                                                                                                                 ONEplace ........................................................... 25
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                                                                               Downtown Market ...........................................11                     Integrated Architecture .................................12                     PNC Bank..............................................................2        65 Monroe Center, Suite 5
ACG West Michigan ................................... 1, 14
                                                                               Duncan Aviation .............................................. 34                 Kalamazoo Community Foundation .......... 23                                    Priority Health ................................................... 34         Grand Rapids, MI 49503
ADAC Automotive..............................................4
                                                                               Duthler’s Family Foods ...................................11                      Kalamazoo Valley CC...................................... 23                    Private Bank, The ...............................................2             616-608-6170 phone • 616-608-6182 fax
Alliance For Health .................................. 26, 34
                                                                               DWH Corp. ................................................ 28, 32                 Kent Beverage.................................................. 34              Professional Admin. Resources .................. 25
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                                                                               Energy Innovation Business Council ....... 24                                     Lake Michigan Financial ..................................2                     Revue Holding Co. Inc. .................................. 34
Bank of Holland, The .........................................2                                                                                                                                                                                                                                                                 Muskegon, MI 49441
                                                                               <engine/>......................................................... 34             Lake Trust Credit Union ................................ 34                     Right Place, The ............................................... 24            231-798-4669 phone • 231-798-8335 fax
Bank of Northern Mich., The ..........................2
                                                                               Ernst & Young................................................. 4, 5               Lakeshore Advantage.....................................13                      Seaway Community Bank ................................2
Battle Creek Unlimited ...................................11
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Brann’s Steakhouse........................................ 27
                                                                               Frey Foundation ................................................12                Metro Health..................................................... 34            Vogue Theatre ...................................................12
Center for Michigan ....................................... 23
                                                                               Glencoe Capital ................................................14                Mich. Health & Hospital Assn. .................... 26                           W.K. Kellogg Foundation .............................. 23
Colliers International .......................................11
                                                                               GNS America .....................................................13               Michigan State University ............................ 26                       West Mich. World Trade Week ................... 25
Commerce Corp. ............................................ 34
                                                                               Grand Central Market.....................................11                       Miller Johnson .................................................. 28            West Michigan Bank ......................................12
Consumers Energy ..........................................12
                                                                               Grow Michigan ...................................................1                Northstar Capital ..............................................1               Western Michigan University ...................... 23
Cosma Castings ................................................11
                                                                               Herbruck’s Poultry Ranch ............................ 34                          O’Keefe & Associates ............................. 28, 32                       Zeeland Farm Services ...................................16




Visit www.mibiz.com                                                                                                                                                                                                                                                                                                                        MiBiz / MARCH 4, 2013                   3
MANUFACTURING


BRAVE
NEW WORLD
Suppliers feel squeeze from capacity
constraints, new launches and
globalization pressures by the OEMs

CONTINUED FROM PAGE 1




A
                 s suppliers and analysts look out at the automo-
                 tive landscape of 2013, they see an industry that’s
                 significantly changed.
                    For one, vehicles produced in North America        The Ford Fusion is “the poster child for globalization,” said ADAC Automotive CEO Jim Teets. He said the company secured the
                 are now mostly the same as vehicles produced          contract to supply door handles for the Fusion by having an alliance with global partners that have plants in North America,
                 in other regions. Because of that commonality,        Europe and Asia. “About 80 to 85 percent of platforms are going to be global in nature and if you don’t have some form of global
                 OEMs are increasingly looking for global sup-         footprint, you’re not going to be able to compete in the world marketplace,” he said. MIBIZ FILE PHOTO: JOE BOOMGAARD
                 ply chain partners to serve production in all
                 regions. The pressure of globalization is putting
the squeeze on suppliers just as they’re having to ramp up for                                                                                    Working in suppliers’ favor is that most have a breakeven
higher production volumes and new launches – and as their
                                                                       All eyes on the bottom line                                             point of around 12 million units, according a January report
cash flow becomes an issue. While going global is certainly            The problem is not all suppliers are created equal in their abil-       prepared by Deloitte LLP for the Original Equipment Suppliers
a growth opportunity for suppliers, not all of them want the           ity to handle the operational and cash flow challenges inherent         Association (OESA). Put another way, North American auto-
scale and risk that comes along with being a global company.           with the volume of new vehicle launches.                                motive production could drop by more than 25 percent and the
    The pace of change has also accelerated in the auto industry.          “While the new launches provide opportunities for suppli-           suppliers would still breakeven.
Between 2012 and 2015, for example, IHS Automotive forecasts           ers, the changeover also could pose some cash flow issues,” said           “You do like to see a low breakeven because that means
that automakers in North America will launch more than 90 new          Mike Wall, director of automotive analysis at IHS Automotive            you’re printing money on units over that breakeven,” Wall said.
vehicles. That new model activity has translated into a flurry of      in Grand Rapids. “Not only do you have the cash flow risk in the        “Barring any sort of global meltdown, that’s going to be a very
new business for the supply chain, which must tool up for the          near term, but then you’ve got the execution risk and certainly         low-risk proposition to reach some of those breakeven num-
new platforms.                                                         the program risk that’s associated with the vehicle itself.”            bers. That’s a great thing for the supplier side and great for the
    Adding to the pace of change is increased U.S. customer                Suppliers have to lock up a lot of cash in tooling costs to pre-    automakers themselves as well.”
demand, as well as automakers building more vehicles in North          pare for new vehicles, but they don’t get paid until they start
America rather than importing them from Asia or Europe.                producing the parts for the vehicle, Wall said. Then there’s the
Since 2008, automakers have added about 1.25 million units of          question of whether the vehicle will hit its projected sales fig-
                                                                                                                                                Who has the wherewithal to act?
production capacity in North America, according to IHS data.           ures, he added.                                                          After persevering through “the dark days,” Teets said ADAC’s
    A consensus of automotive analysts expects production                  The rapid pace of vehicle launches begs another question             financial health is “back to business as normal” and able to
levels to rise 3 percent this year and reach a volume of about         of West Michigan suppliers: Are they sitting on enough cash to           manage through the heavy launch activity, although the com-
15.9 million units. If they’re right – and barring any major U.S.      react to the right opportunities?                                        pany is still being picky in bidding on new business so it can
economic meltdown – it would equal the highest output in a                 “That’s the billion dollar question right there,” Wall said,         manage through capacity constraints.
decade since 2003.                                                     noting the larger, diversified international suppliers should be            “There are definitely capacity issues. Obviously some of the
    “It feels like you’re a kid on Christmas morning with almost       in a good position.                                                      people who were financially unstable went by the wayside in
16 million in production volume,” said Jim Teets, president and            ADAC Automotive, which has plants in Muskegon, Grand                 the ’09-’10 downturn,” Teets said. “But I think there’s a lot of
CEO of Grand Rapids-based ADAC Automotive, a Tier I supplier           Rapids and Saranac, has staffed up in the last 18 months to han-         people out there who are still a little on the ragged edge with
of door handles and mirrors. “Unless you’re not very well situ-        dle the increased production volumes, as well as expanded into           capacity, and I’m not sure they have financial wherewithal to
ated on platforms, the rising North American volume can’t be           newer and better paint processes, including at a new high-tech           get out of their way.”
an excuse for companies doing poorly.”                                 paint facility in Muskegon. But in making those moves, the com-             Further down the supply chain, IHS Automotive’s Wall said
                                                                       pany’s leadership kept a keen eye on its balance sheet, Teets said.      midsize companies should be well-positioned thanks to the
                                                                           “More than anything, especially being a privately held com-          “raft of profitability lately.” Although smaller suppliers are in a
                                                                       pany, you have to make sure you’re really, really focused on the         better position than they were a few years ago, many of them
    Automotive Suppliers Symposium:                                    bottom line,” he said. “Don’t get enamored too much with top line        are having a harder time managing their cash flow in the period
    Ready, Set, Launch                                                 sales, in our case, getting to $250 or $300 million in sales. Just keep  between tooling up for new models and production, Wall said.
                                                                       an eye on the bottom line. I’d rather flat line                                                       “They’ve done an amazing job, too,
    With the recovery of the domestic automotive industry, the         in sales if I can have a consistent, recurrent                                                    of really balancing their cost,” he said.
    supply chain has bounced back significantly since the dark         profitability number that’s adequate to our    “If you have a Grand                               “The challenge is as they go looking for
    days of 2008-2009. But with that rapid growth comes a
    significant number of growing pains and pitfalls along the
                                                                       shareholders and our owners.”                  Rapids supplier that                               that financing from the banks, they’re
                                                                           Teets’ comments reflect the results                                                           running into more questions.”
    way. At the Van Andel Global Trade Center’s 14th Automotive        of Ernst & Young’s Capital Confidence           doesn’t have a global                                 In the January 2013 OESA Automotive
    Suppliers Symposium, attendees will learn about successful         Barometer for the automotive industry           footprint right now, but                          Supplier Barometer report, respondents
    auto supplier strategies to manage growth and prepare for          from October. The report stated “compa-                                                           were asked about their ability to access
    the future. MiBiz is a media sponsor of the event.                 nies are choosing to focus on the funda-
                                                                                                                      they have a part that                              the required levels of capital at appro-

    ■ When: 7:30-11:30 a.m., Thursday, March 7
                                                                       mentals.” The percentage of auto exec-          is a global commodity,                            priate costs over the next three months.
                                                                       utives whose top priority was growth                                                              Suppliers of all sizes reported high con-
    ■ Where: GVSU Loosemore Auditorium, Grand Rapids                   dropped from 89 percent in April 2011 to
                                                                                                                      what we’ll look for                                fidence in accessing capital for plant
    ■ Cost: $150
                                                                       just 43 percent in October 2012.               them to do is either                               and tooling investments. However, their
                                                                           “As automotive executives assess            set up as a global                                confidence in getting capital for offshore
    ■ Presenters: Jay Moore, director of purchasing for Ford           how to compete in an environment with                                                             manufacturing operations was largely
      Motor Company; Paul Lambert, group vice president                lower expected growth, this shift in            standalone or set up in                           dependent on their size. Nearly 65 per-
      at Johnson Controls; Mike Wall, director of automotive           emphasis toward improving bottom line           region with a partner.”                           cent of large suppliers (more than $500
      analysis at IHS Automotive; and Paul Doyle, president            performance and seeking out new ways                                                              million in annual revenues) were “some-
                                                                       to improve performance is understand-
      and CEO of GHSP                                                                                                                            — JAY MOORE what confident” or “very confident” in
                                                                       able,” the report stated.                                                                         their ability to access capital for offshore
    ■ More information: www.vagtc.org, (616) 331-6811                                                                        Director of purchasing, Ford Motor Co.
                                                                           Only 2 percent of executives said                                                             manufacturing. By comparison, only 37
                                                                       their top priority was on survival.                                                               percent of midsize suppliers ($150M to


4   MARCH 4, 2013 / MiBiz                                                                                                                                                                     Visit www.mibiz.com
$300M) and only one in three small suppliers (less than                                      “It’s one of those prices you pay as you try to make
$150M) were somewhat or very confident in their ability                                  sure you have the most flexible operation possible and
fund offshore manufacturing.                                                             you don’t overshoot the volumes,” he said.
    While credit is available, banks have gotten out of                                      Jay Moore, director of purchasing at Ford Motor Co.,
the business of writing blank checks, Wall said. Instead,                                agreed.
they’re delving deeper into suppliers’ business plans and                                    “I think it’s a new world order now with what hap-
looking at issues such as profitability projections and vol-                             pened in 2008 and 2009,” Moore said in an interview with
ume contingencies. Some suppliers have reacted nega-                                     MiBiz. “I think suppliers and OEMs are going to be a little
tively because they aren’t used to being asked those level                               more hesitant to suddenly cut metal and lay down capital,
of questions, he said.                                                                   so you look at creative ways to manage it. What you don’t
    In the Deloitte report for OESA, 71 percent of suppliers                             want to do is all of a sudden plan for a huge number again
that were surveyed reported favorable relationships with
commercial lenders, while another 11 percent said their
banking relationships were improving.
    Brian Black, senior vice president and business bank-
                                                                                         and then have it sitting idle. That’s not good for anybody.”
                                                                                             Ford’s creative solutions include initiating some new
                                                                                         shift patterns within its assembly plants and working
                                                                                         with suppliers to avoid unnecessary additions in capacity,
                                                                                                                                                            BAUER
                                                                                                                                                            sheet metal & fabricating

                                                                    4.5M
ing executive at Fifth Third Bank in Grand Rapids, said                                  Moore said. The era of constrained capacity also height-
the bank has been working with many auto supply chain                                    ens the need for strong relationships and open communi-
manufacturers as they navigate the period of change.                                     cations between the OEMs and the supply chain, he said.                    EST. 1932
    “I think the bigger challenge is whether the companies                                   Wall of IHS Automotive said in general, the OEM-
are well-capitalized enough to be able to carry this kind of                             supplier relationships “do seem to be reasonably good
additional carrying expense, which in most cases is going          Number of parts a     right now.”
                                                                  supplier might add
to be debt,” Black said. “Those that made it through really                                  In its annual 2012 survey of North American OEM
                                                                   to production by
did adjust their expense base to fit into a lower volume                                 relations with Tier I suppliers, Birmingham, Mich.-
                                                                 working on a global
model. They’ve actually been quite profitable over the                                   based research firm Planning Perspectives Inc. reported
                                                                        platform
last 12 to 18 months, … but still you might be a little more                             Ford ranked third out of all North American automak-
levered than you’d like to be to take advantage of these                                 ers, ahead of both General Motors and Chrysler, both
opportunities. That’s where it’s a bit of a mixed bag. Some                              of which also improved to their highest level on record.
have stronger balance sheets and more capabilities, but a lot of them         Moore credits Ford’s strong supplier relationships for helping the
still have not totally rebuilt the balance sheet (to) pre-2009 levels.”       company survive the downturn.
    Luckily, Black said there are a number of new programs available            “Those partners knew that we would be there for them, and as
to help small and midsize companies, particularly with mezzanine              importantly, we knew that they were going to be there for us,” he said.
funding. (See related stories, Mezz fund aims to bridge lending gap,
page 1, and Q&A: Brian Black, page 34)
                                                                               Pressure to globalize
                                                                                                                                                                    Surge Bin
                                                                               Those generally improving relationships industry-wide come as auto-
Guard against overcapacity                                                     makers look to reduce the number of suppliers they work with and
Regardless of how easy it is to access credit, one thing that is certain       as they try to achieve more economies of scale by shifting to global
is that most automotive suppliers – indeed, the automakers them-               vehicle platforms.
selves – are taking a pragmatic stance at adding any additional capac-             Increasingly, that means having “a common part with a common
ity or headcount.                                                              supplier across the globe,” Moore said.
    “I’d much rather have an industry that’s increasing and maybe a little         “If you have a Grand Rapids supplier that doesn’t have a global
bit worried about not having enough capacity,” said Wall, who forecasts        footprint right now, but they have a part that is a global commodity,
an era of tight capacity running for another two years. “It’s better than      what we’ll look for them to do is either set up as a global standalone or
the alternative of (asking) how are we going to get rid of all this capacity   set up in region with a partner,” Moore said.
because we overshot where we thought the market was going to go. We’re             In the case of ADAC, the company is part of the international Vehicle
going to bump our heads against capacity shortages here and there. I           Access Systems Technology (VAST) Alliance with Milwaukee-based
don’t think it’s going to be life-threatening at the supplier level or the     Strattec Security Corp. (Nasdaq: STRT) and Witte Automotive of Germany.
automaker level, but it’s going to make for some interesting times.”               “For a company our size – approximately a $200 million
    Wall said he expects suppliers to incur more premium freight charges
and overtime pay as they wrestle with how to keep up with demand.                                                            See AUTO SUPPLIERS on page 6




    Automotive supplier M&A still active                                                                                                                     80 years of
    By JOE BOOMGAARD | MiBiz                                                   are starting to drive up a bit because the industry is doing well.
    jboomgaard@mibiz.com                                                       There aren’t as many fire sale deals out there.”
                                                                                   But because vehicle production is increasing, executives are               sheet metal
    M
                any West Michigan automotive suppliers are still con-          busy working on their own businesses and trying to meet aggres-
                sidering selling their businesses or acquiring companies       sive volume targets, he said.
                even after the flurry of M&A activity in late 2012. The
                problem: A lot of them are just too busy to work on deals.
                   Automotive supply chain observers say the interest
                                                                                   “There’s just so many competing priorities right now. They’re
                                                                               just trying to manage the business,” Wall said. “Do we have time
                                                                               to even think about this other bolt-on acquisition when we’ve got
                                                                                                                                                                and steel
    in doing deals is still present. Most surviving suppliers’ finances        all of these other priorities?”
    have been buoyed by the auto industry recovery and owners feel                 The industry’s improving fortunes could open opportunities
    they are finally in a position to sell, while other shifting genera-
    tional dynamics are pushing aging owners to consider cashing out.
                                                                               for more private equity companies to enter the mix, either as they
                                                                               look to pick up strategic acquisitions or to divest companies they
                                                                                                                                                              fabrication
       But because the industry is working at such a fevered pitch to          picked up during the downturn, Wall said.
    meet increased production forecasts, many executives are finding               Wall also sees fatigue playing a role in some owners’ decisions
    their attention span for doing deals is limited.
                             Last year, companies looking to avoid
                                                                               to sell. As automotive suppliers feel pressure to be more global,
                                                                               many business owners just don’t want to take on that risk and
                                                                                                                                                                expertise
                         higher taxes caused M&A activity to go “like          uncertainty. He said owners need to ask themselves if they’re
                         crazy,” but it’s now returning to a more normal       comfortable ramping up efforts in international markets.
                         pattern, said Mike Wall, an analyst with IHS              “Do you have that fire in the belly to go and explore Europe or Asia
                         Automotive. It’s just that the normal pattern         or South America? For some of those companies, it may be yes,’” Wall
                         feels “sluggish” compared to last year’s hectic       said. “For others, it may be, ‘Now is the time (to sell). I can get a good
                         pace, he said.                                        price for it and maybe I’ll go off and do something else.’ I think that’s    www.bauersheetmetal.com
                             An October 2012 Ernst & Young survey of           going to be a key decision that will be made company by company.”
                         automotive executives found only 27 percent               Each company needs to evaluate its own unique set of circum-
                         of respondents in North America expected to           stances, he said.
           Wall
                         pursue an acquisition in the next year, down              “If they’re profitable and throwing money down to the bottom
                         from 40 percent in April of last year.                line and maybe they have a second generation or third generation
       “I haven’t closed the book on M&A in this industry at all,” Wall        coming down the pike that is interested in running the business,
    said. “What I think you’re seeing is that some of those sale prices        they may not be all that enthused to sell,” Wall said.




Visit www.mibiz.com                                                                                                                                                 MiBiz / MARCH 4, 2013   5
MANUFACTURING

                                                         AUTO SUPPLIERS                                     these markets,” Wall said. “You can exist as a
                                                                                                            regional supplier here – I do believe that – but
                                                         Continued from page 5
                                                                                                            it’s going to become challenging. There’s going
                                                                                                            to still be pressure to go global or serve global.
                                                         company – to have the global footprint we          For those suppliers that do plan and strategize
                                                         have, we are extremely happy,” Teets said.         to take that business global, I think they’re
                                                         “Really, if we didn’t have VAST and that           going to be well-positioned.”
                                                         global footprint, we probably wouldn’t                  The need to go global could also effectively
                                                         have defended half of the business we              serve as the driver for some smaller, family
                                                         have. We did it as much as a defensive             owned suppliers to sell out, rather than go
                                                         move to protect our home market. About             through the process and the risk of develop-
                                                         80 to 85 percent of platforms are going to         ing international operations, Wall said. (See
                                                         be global in nature and if you don’t have          Auto Supplier M&A still active, page 5)
                                                         some form of global footprint, you’re not               Ford’s Moore said suppliers that don’t
                                                         going to be able to compete in the world           want to expand internationally would still
                                                         marketplace.”                                      have a place in the supply chain for platforms
                                                             Teets points to Ford’s global platform for     like the F-Series pickup trucks, the Mustang
                                                         the Fusion sedan as “the poster child for          and other large executive cars that the com-
                                                         globalization or having a global footprint.”       pany only sells in North America.
                                                         ADAC led the design and engineering of the              “We have local platforms, so there’s still
                                                         platform’s exterior door handle, which it          plenty of opportunity,” Moore said. “It’s
                                                         will produce in North America. Its partner         not going to be a mandatory requirement
                                                         Witte produces the handles in Europe for the       for every supplier to have a vastly global
                                                         Mondeo model built on the same platform.           footprint. We recognize it’s a significant
                                                         Likewise, the VAST Alliance will soon launch       investment.”
                                                         production at its Chinese facility for cars pro-        That said, he acknowledged Ford will
                                                         duced in the Asian market.                         work with its selected international partners
                                                             “All told, that’s about a $25 million job,”    to drive the manufacturing, design and plat-
                                                         Teets said. “If we didn’t have a global foot-      forms of the future.
                                                         print, I doubt that we would have gotten even           “Globally is where we have to grow,” he
                                                         the North American volume.”                        said.
                                                             Getting a contract for a global platform            The good news for suppliers, said Wall, is
                                                         could mean adding upwards of 4.5 million           that they still have time to make the decision
                                                         units or more to a part’s production run, which    to become global suppliers.
                                                         sweetens the pot for suppliers, said Wall of IHS        “The ship has not sailed,” he said.
                                                         Automotive.                                        “(Globalization) brings in a whole lot of
                                                             “As a supplier, you may have to have some      uncertainty, but I don’t think suppliers have
                                                         sort of answer, whether that be a joint venture    missed the boat, either.
                                                         or alliance or licensing your product, or maybe         “There’s a significant amount of opportu-
                                                         even a wholly owned operation in some of           nity for the suppliers out there.”




                            CFO AWARDS
                            CALL FOR NOMINATIONS
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            being accepted online at www.mibiz.com/events
                                                                            GOLD SPONSOR:
            Deadline: 11:45 p.m. on Friday, March 29, 2013


6   MARCH 4, 2013 / MiBiz                                                                                                              Visit www.mibiz.com
Monday, March 11, 2013
                      Radisson Hotel, Lansing
                      8:00 am - 1:00 pm




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  • 1. Downtowns More in-state will keep private equity waiting for needed grocery stores PAGE 14 PAGE 11 MARCH 4, 2013 • VOL. 26/NO. 11 • $1.50 SERVING WESTERN MICHIGAN BUSINESS SINCE 1988 www.mibiz.com Mezz fund BRAVE NEW WORLD The pressure to globalize is putting the squeeze on auto suppliers aims to bridge lending gap By MARK SANCHEZ | MiBiz msanchez@mibiz.com just as they’re ramping up to meet higher production volumes and The creation of a new mezzanine fund new vehicle launches in North America. Will only the strong survive? gives small businesses across Michigan one more option to consider when they’re pursuing growth capital. Funded by the state and nine banks, the Plymouth, Mich.-based Grow Michigan LLC secured commitments of a little more than $30 million in its first round that closed in mid-February. The fund aims to grow the capital pool to $60 million in the By JOE BOOMGAARD | MiBiz months ahead. jboomgaard@mibiz.com The Michigan Strategic Fund provided $10 million of the committed amount and the rest came from banks – including sev- Automotive suppliers across West Michigan eral based in West Michigan – that view the have no shortage of opportunities these mezzanine fund as an alternative tool for underwriting loans to growing small busi- days. Vehicle production volumes are up, nesses that otherwise don’t qualify for a new product launches are on the rise, and conventional loan. Traditionally, small businesses have automakers increasingly insist that their struggled to access subordinated debt suppliers have a global footprint. offered through mezzanine funding, said Russ Youngdahl, CEO of Grow Michigan and founding partner and managing mem- But to take advantage of those opportuni- ber at the Jackson, Mich.-based Northstar ties, suppliers had better be brave — and Capital LLC. Youngdahl spoke at a recent event sponsored by the West Michigan have cash. chapter of the Association for Corporate Growth. “For post-revenue companies, (what’s missing) is mezzanine debt for $1-3 mil- See BRAVE NEW WORLD, PAGE 4 lion transactions that allow for existing See GROW MICHIGAN on page 2 Next step: Taking Pure Michigan to international markets By MARK SANCHEZ | MiBiz “It just continues to raise the profile the public and private sectors, maintaining stable funding for msanchez@mibiz.com of the industry and the importance of the promotions, strengthening the Pure Michigan brand and fos- industry to Michigan’s economy,” said tering a “culture of service excellence” are among the indus- An ambitious five-year strategic plan for Michigan’s tourism George Zimmermann, the vice president of try’s broad goals between now and 2017. industry aims to draw far more travelers to the state, boost the Travel Michigan. “We no longer view our- Each of the goals and objectives outlined, while ambitious economic impact by nearly 20 percent and begin to take the selves as just a regional destination. We can in nature, is achievable given the gains made in the first six “Pure Michigan” brand around the world. be a great U.S. destination, and we can be a years of the Pure Michigan brand, said Sally Laukitis, a state Among the key objectives outlined in the strategic plan are great destination for foreign visitors.” travel commissioner and executive director of the Holland growing visitor spending in Michigan by nearly 20 percent to Foreign visitors tend to stay longer and Area Convention & Visitors Bureau. $21.1 billion by 2017, up from $17.7 billion in 2011. Doing so Zimmermann spend more money while traveling in the Travel Michigan’s website was the most visited tourism would elevate Michigan’s status nationally as a vacation desti- U.S., Zimmermann said. site in the U.S. in 2012 for the sixth straight year, accord- nation and would draw more foreign visitors to the state, espe- The Michigan Travel Commission adopted the strategic ing to Experian Hitwise, a company that measures web use. cially from neighboring Canada. plan in mid-February. It outlines a series of goals and objec- Michigan.org registered more than 8.8 million visits last year, The strategic plan seeks to build on the success of the Pure tives for the industry and envisions making Michigan “one of about 1 million more than second-ranked Florida. Michigan branding campaign that debuted in 2006 regionally America’s favorite four seasons travel experiences.” in the Midwest and went national three years ago. Increased collaboration within the industry and between See PURE MICHIGAN on page 23 P E R I O D I C A L S Local firms help out DESIGN Manistee +BUILD FOCUS: theater Coverage sponsored by: ROCKFORD Turnarounds & renovation CONSTRUCTIION PAGE 12 COMPANY Restructuring SEE PAGES 28-32
  • 2. offices in suburban Detroit, Crestmark GROW MICHIGAN Bank in Troy and Seaway Community RELATED STORY: Q&A with Brian Black Continued from page 1 Bank in St. Clair. of Fifth Third Bank. PAGE 34 The mezzanine fund will offer credit companies here in West Michigan to accel- of $500,000 to $3 million for three to five erate their growth plan, whether it’s a man- years in conjunction with senior loans. prospective borrowers should expect “to go agement turnover or it’s a growth plan,” Securing a loan through Grow through the normal credit process.” Youngdahl said. Michigan would alleviate the need for Increased regulation and scrutiny of the Bankers involved in the venture say they companies to go to the private equity industry following the financial collapse of often see growing small businesses seeking Lievense Kaminski Treadwell market for capital, an option that many 2008 curtailed the lending ability of banks credit to expand that are unable to secure entrepreneurs would prefer not to do and forced them to cut back on so-called “air what they need. The owner lacks adequate Lake Michigan Financial’s two banks com- after nurturing the business from startup to a ball” loans where they approved more for a equity or collateral in a post-recession era bined committed more than $1 million to stage where it’s poised to take off, Mercantile borrower than its asset base could support. where real estate valuations, despite recent Grow Michigan. Bank COO Bob Kaminski said. That created “a hole in the market that’s even upward movements, remain somewhat To secure the kind of credit that Grow “They’re not willing to give up a piece of greater now,” Treadwell said. depressed, bankers said. Michigan provides, borrowers typically have the company they’ve built up through some The fund’s credit committee will approve Through their participation, bankers now to go out of state and will find “onerous terms” challenging times and through blood, sweat loans for “the best companies and the most have another place to refer those clients. from lenders who “only look at it as a financial and tears,” Kaminski said. “This can really deserving and (those that have) the best “It allows us to provide a level of financing investment,” Lievense said. give them the best of both worlds.” chances of success, otherwise they won’t get for some of those small businesses that are in Grow Michigan attracted a combination Deal flow for Grow Michigan will come funded,” Treadwell said. “We intend to be a growth stage that they can’t get elsewhere,” of large and small community banks. Beyond via banks’ referring their clients, said David pretty selective.” said Rich Lievense, CEO of Lake Michigan the Lake Michigan Financial investment, other Treadwell, Grow Michigan’s chairman. Grow Michigan hopes to eventually attract Financial Corp., the parent company of The banks investing in Grow Michigan are Fifth Participating banks will handle the under- more banks and additional capital, but first it Bank of Holland and The Bank of Northern Third Bank, PNC Bank, Huntington Bank, writing for the fund. needs to get some deals done and put maturing Michigan in Petoskey. “We think it makes a lot Grand Rapids-based Mercantile Bank Corp., Treadwell expects Grow Michigan to loans on the books before it begins to look to of sense.” Chicago-based The Private Bank that has three approve 10 to 15 loans in its first year and said do a second fundraising round, Treadwell said. “We want to get this thing up and running, show some success and we can go from there,” he said. “Our main focus right now is to get deal flow started, looking at loans and deal- ing with business. If there are other banks that want to come in, we’re not going to turn them away at this point.” The primary motivation for the founders of the mezzanine fund, all of whom are finance and banking veterans, is driving job creation in the state, Treadwell said. Although they clearly want to generate a return on investment, participating banks see Grow Michigan the same way. “It’s in our best interests,” said Mercantile Bank’s Kaminski. “We’re all in the state of Michigan. We all see this as a tool of making the economy successful.” Mercantile Bank committed $500,000 to Grow Michigan. To adequately serve clients today, banks need to look at tools that allow them to lend across the capital continuum, Lake Michigan Financial’s Lievense said. Providing traditional commercial loans is “just not enough anymore,” he said. “You have to do more than just provide traditional financing if you want to serve this market and help small businesses grow,” Lievense said. “It’s one of those instances where it’s not only the right thing to do but the smart thing to do.” UPCOMING ISSUES 04.01.13 HEALTH REFORM REPORT CONTRACT DEADLINE: 03.14.13 04.15.13 PRIVATE CAPITAL CONTRACT DEADLINE: 03.28.13 04.29.13 GLOBAL TRADE CONTRACT DEADLINE: 04.11.13 05.13.13 BUSINESS INSURANCE CONTRACT DEADLINE: 04.25.13 CONTACT US TODAY! SALES@MIBIZ.COM EDITOR@MIBIZ.COM 616-608-6170 2 MARCH 4, 2013 / MiBiz Visit www.mibiz.com
  • 3. WHAT’S INSIDE March 4, 2013 Published since 1988 MiBiz® is a registered trademark of REVUE Holding Co., Inc. Editor & Publisher Brian Edwards / bedwards@mibiz.com Managing Editor Joe Boomgaard (auto, manufacturing) jboomgaard@mibiz.com Senior Writers Mark Sanchez (finance, health care) msanchez@mibiz.com Mike Brennan (technology) mbrennan@mibiz.com Staff Writer Elijah Brumback (real estate, energy) ebrumback@mibiz.com Contributing Reporters Lindsay Patton-Carson, Nick Manes, Jane C. Simons 11 27 Contributing Photographer Jeff Hage Minion Stephanie Allen Columnists Melissa Anderson, Karl Dehn, Ron Kitchens, Birgit Klohs, Randy Thelen MANUFACTURING FINANCE HEALTH BIZ Vice President of Sales 4 Brave New World: 14 Panel: State needs more 26 Study raises questions about need Denise Schott / dschott@mibiz.com Suppliers feel the squeeze from capacity homegrown PE firms for more hospital beds Senior Advertising Consultant restraints, new launches and Shelly Keel / skeel@mibiz.com globalization pressures by the OEMs 5 Automotive supplier M&A ECONOMIC TECHNOLOGY Creative Director Kim Kibby / kkibby@mibiz.com still active DEVELOPMENT 27 Signage firm breaks status quo Design Director for displays Kristi Kortman / kkortman@mibiz.com 8 Growth of diesels fuels business 23 Biz community drives for supplier Bosch improvements to early Ad Designer & Traffic Coordinator Kellie Zaplitny / kzaplitny@mibiz.com 10 Auto Focus: The limited life childhood education FOCUS: TURNAROUNDS Web Editor span of automotive components & RESTRUCTURING Jayson Bussa / jbussa@mibiz.com ENERGY 28 Distressed companies find Circulation REAL ESTATE & 24 Action needed to preserve more flexible environment For address corrections or subscriptions, please visit www.mibiz.com/subscribe renewable energy momentum, post-recession DEVELOPMENT proponents say 30 List: Top CPA Firms MiBiz 11 Food Follies? 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  • 4. MANUFACTURING BRAVE NEW WORLD Suppliers feel squeeze from capacity constraints, new launches and globalization pressures by the OEMs CONTINUED FROM PAGE 1 A s suppliers and analysts look out at the automo- tive landscape of 2013, they see an industry that’s significantly changed. For one, vehicles produced in North America The Ford Fusion is “the poster child for globalization,” said ADAC Automotive CEO Jim Teets. He said the company secured the are now mostly the same as vehicles produced contract to supply door handles for the Fusion by having an alliance with global partners that have plants in North America, in other regions. Because of that commonality, Europe and Asia. “About 80 to 85 percent of platforms are going to be global in nature and if you don’t have some form of global OEMs are increasingly looking for global sup- footprint, you’re not going to be able to compete in the world marketplace,” he said. MIBIZ FILE PHOTO: JOE BOOMGAARD ply chain partners to serve production in all regions. The pressure of globalization is putting the squeeze on suppliers just as they’re having to ramp up for Working in suppliers’ favor is that most have a breakeven higher production volumes and new launches – and as their All eyes on the bottom line point of around 12 million units, according a January report cash flow becomes an issue. While going global is certainly The problem is not all suppliers are created equal in their abil- prepared by Deloitte LLP for the Original Equipment Suppliers a growth opportunity for suppliers, not all of them want the ity to handle the operational and cash flow challenges inherent Association (OESA). Put another way, North American auto- scale and risk that comes along with being a global company. with the volume of new vehicle launches. motive production could drop by more than 25 percent and the The pace of change has also accelerated in the auto industry. “While the new launches provide opportunities for suppli- suppliers would still breakeven. Between 2012 and 2015, for example, IHS Automotive forecasts ers, the changeover also could pose some cash flow issues,” said “You do like to see a low breakeven because that means that automakers in North America will launch more than 90 new Mike Wall, director of automotive analysis at IHS Automotive you’re printing money on units over that breakeven,” Wall said. vehicles. That new model activity has translated into a flurry of in Grand Rapids. “Not only do you have the cash flow risk in the “Barring any sort of global meltdown, that’s going to be a very new business for the supply chain, which must tool up for the near term, but then you’ve got the execution risk and certainly low-risk proposition to reach some of those breakeven num- new platforms. the program risk that’s associated with the vehicle itself.” bers. That’s a great thing for the supplier side and great for the Adding to the pace of change is increased U.S. customer Suppliers have to lock up a lot of cash in tooling costs to pre- automakers themselves as well.” demand, as well as automakers building more vehicles in North pare for new vehicles, but they don’t get paid until they start America rather than importing them from Asia or Europe. producing the parts for the vehicle, Wall said. Then there’s the Since 2008, automakers have added about 1.25 million units of question of whether the vehicle will hit its projected sales fig- Who has the wherewithal to act? production capacity in North America, according to IHS data. ures, he added. After persevering through “the dark days,” Teets said ADAC’s A consensus of automotive analysts expects production The rapid pace of vehicle launches begs another question financial health is “back to business as normal” and able to levels to rise 3 percent this year and reach a volume of about of West Michigan suppliers: Are they sitting on enough cash to manage through the heavy launch activity, although the com- 15.9 million units. If they’re right – and barring any major U.S. react to the right opportunities? pany is still being picky in bidding on new business so it can economic meltdown – it would equal the highest output in a “That’s the billion dollar question right there,” Wall said, manage through capacity constraints. decade since 2003. noting the larger, diversified international suppliers should be “There are definitely capacity issues. Obviously some of the “It feels like you’re a kid on Christmas morning with almost in a good position. people who were financially unstable went by the wayside in 16 million in production volume,” said Jim Teets, president and ADAC Automotive, which has plants in Muskegon, Grand the ’09-’10 downturn,” Teets said. “But I think there’s a lot of CEO of Grand Rapids-based ADAC Automotive, a Tier I supplier Rapids and Saranac, has staffed up in the last 18 months to han- people out there who are still a little on the ragged edge with of door handles and mirrors. “Unless you’re not very well situ- dle the increased production volumes, as well as expanded into capacity, and I’m not sure they have financial wherewithal to ated on platforms, the rising North American volume can’t be newer and better paint processes, including at a new high-tech get out of their way.” an excuse for companies doing poorly.” paint facility in Muskegon. But in making those moves, the com- Further down the supply chain, IHS Automotive’s Wall said pany’s leadership kept a keen eye on its balance sheet, Teets said. midsize companies should be well-positioned thanks to the “More than anything, especially being a privately held com- “raft of profitability lately.” Although smaller suppliers are in a pany, you have to make sure you’re really, really focused on the better position than they were a few years ago, many of them Automotive Suppliers Symposium: bottom line,” he said. “Don’t get enamored too much with top line are having a harder time managing their cash flow in the period Ready, Set, Launch sales, in our case, getting to $250 or $300 million in sales. Just keep between tooling up for new models and production, Wall said. an eye on the bottom line. I’d rather flat line “They’ve done an amazing job, too, With the recovery of the domestic automotive industry, the in sales if I can have a consistent, recurrent of really balancing their cost,” he said. supply chain has bounced back significantly since the dark profitability number that’s adequate to our “If you have a Grand “The challenge is as they go looking for days of 2008-2009. But with that rapid growth comes a significant number of growing pains and pitfalls along the shareholders and our owners.” Rapids supplier that that financing from the banks, they’re Teets’ comments reflect the results running into more questions.” way. At the Van Andel Global Trade Center’s 14th Automotive of Ernst & Young’s Capital Confidence doesn’t have a global In the January 2013 OESA Automotive Suppliers Symposium, attendees will learn about successful Barometer for the automotive industry footprint right now, but Supplier Barometer report, respondents auto supplier strategies to manage growth and prepare for from October. The report stated “compa- were asked about their ability to access the future. MiBiz is a media sponsor of the event. nies are choosing to focus on the funda- they have a part that the required levels of capital at appro- ■ When: 7:30-11:30 a.m., Thursday, March 7 mentals.” The percentage of auto exec- is a global commodity, priate costs over the next three months. utives whose top priority was growth Suppliers of all sizes reported high con- ■ Where: GVSU Loosemore Auditorium, Grand Rapids dropped from 89 percent in April 2011 to what we’ll look for fidence in accessing capital for plant ■ Cost: $150 just 43 percent in October 2012. them to do is either and tooling investments. However, their “As automotive executives assess set up as a global confidence in getting capital for offshore ■ Presenters: Jay Moore, director of purchasing for Ford how to compete in an environment with manufacturing operations was largely Motor Company; Paul Lambert, group vice president lower expected growth, this shift in standalone or set up in dependent on their size. Nearly 65 per- at Johnson Controls; Mike Wall, director of automotive emphasis toward improving bottom line region with a partner.” cent of large suppliers (more than $500 analysis at IHS Automotive; and Paul Doyle, president performance and seeking out new ways million in annual revenues) were “some- to improve performance is understand- and CEO of GHSP — JAY MOORE what confident” or “very confident” in able,” the report stated. their ability to access capital for offshore ■ More information: www.vagtc.org, (616) 331-6811 Director of purchasing, Ford Motor Co. Only 2 percent of executives said manufacturing. By comparison, only 37 their top priority was on survival. percent of midsize suppliers ($150M to 4 MARCH 4, 2013 / MiBiz Visit www.mibiz.com
  • 5. $300M) and only one in three small suppliers (less than “It’s one of those prices you pay as you try to make $150M) were somewhat or very confident in their ability sure you have the most flexible operation possible and fund offshore manufacturing. you don’t overshoot the volumes,” he said. While credit is available, banks have gotten out of Jay Moore, director of purchasing at Ford Motor Co., the business of writing blank checks, Wall said. Instead, agreed. they’re delving deeper into suppliers’ business plans and “I think it’s a new world order now with what hap- looking at issues such as profitability projections and vol- pened in 2008 and 2009,” Moore said in an interview with ume contingencies. Some suppliers have reacted nega- MiBiz. “I think suppliers and OEMs are going to be a little tively because they aren’t used to being asked those level more hesitant to suddenly cut metal and lay down capital, of questions, he said. so you look at creative ways to manage it. What you don’t In the Deloitte report for OESA, 71 percent of suppliers want to do is all of a sudden plan for a huge number again that were surveyed reported favorable relationships with commercial lenders, while another 11 percent said their banking relationships were improving. Brian Black, senior vice president and business bank- and then have it sitting idle. That’s not good for anybody.” Ford’s creative solutions include initiating some new shift patterns within its assembly plants and working with suppliers to avoid unnecessary additions in capacity, BAUER sheet metal & fabricating 4.5M ing executive at Fifth Third Bank in Grand Rapids, said Moore said. The era of constrained capacity also height- the bank has been working with many auto supply chain ens the need for strong relationships and open communi- manufacturers as they navigate the period of change. cations between the OEMs and the supply chain, he said. EST. 1932 “I think the bigger challenge is whether the companies Wall of IHS Automotive said in general, the OEM- are well-capitalized enough to be able to carry this kind of supplier relationships “do seem to be reasonably good additional carrying expense, which in most cases is going Number of parts a right now.” supplier might add to be debt,” Black said. “Those that made it through really In its annual 2012 survey of North American OEM to production by did adjust their expense base to fit into a lower volume relations with Tier I suppliers, Birmingham, Mich.- working on a global model. They’ve actually been quite profitable over the based research firm Planning Perspectives Inc. reported platform last 12 to 18 months, … but still you might be a little more Ford ranked third out of all North American automak- levered than you’d like to be to take advantage of these ers, ahead of both General Motors and Chrysler, both opportunities. That’s where it’s a bit of a mixed bag. Some of which also improved to their highest level on record. have stronger balance sheets and more capabilities, but a lot of them Moore credits Ford’s strong supplier relationships for helping the still have not totally rebuilt the balance sheet (to) pre-2009 levels.” company survive the downturn. Luckily, Black said there are a number of new programs available “Those partners knew that we would be there for them, and as to help small and midsize companies, particularly with mezzanine importantly, we knew that they were going to be there for us,” he said. funding. (See related stories, Mezz fund aims to bridge lending gap, page 1, and Q&A: Brian Black, page 34) Pressure to globalize Surge Bin Those generally improving relationships industry-wide come as auto- Guard against overcapacity makers look to reduce the number of suppliers they work with and Regardless of how easy it is to access credit, one thing that is certain as they try to achieve more economies of scale by shifting to global is that most automotive suppliers – indeed, the automakers them- vehicle platforms. selves – are taking a pragmatic stance at adding any additional capac- Increasingly, that means having “a common part with a common ity or headcount. supplier across the globe,” Moore said. “I’d much rather have an industry that’s increasing and maybe a little “If you have a Grand Rapids supplier that doesn’t have a global bit worried about not having enough capacity,” said Wall, who forecasts footprint right now, but they have a part that is a global commodity, an era of tight capacity running for another two years. “It’s better than what we’ll look for them to do is either set up as a global standalone or the alternative of (asking) how are we going to get rid of all this capacity set up in region with a partner,” Moore said. because we overshot where we thought the market was going to go. We’re In the case of ADAC, the company is part of the international Vehicle going to bump our heads against capacity shortages here and there. I Access Systems Technology (VAST) Alliance with Milwaukee-based don’t think it’s going to be life-threatening at the supplier level or the Strattec Security Corp. (Nasdaq: STRT) and Witte Automotive of Germany. automaker level, but it’s going to make for some interesting times.” “For a company our size – approximately a $200 million Wall said he expects suppliers to incur more premium freight charges and overtime pay as they wrestle with how to keep up with demand. See AUTO SUPPLIERS on page 6 Automotive supplier M&A still active 80 years of By JOE BOOMGAARD | MiBiz are starting to drive up a bit because the industry is doing well. jboomgaard@mibiz.com There aren’t as many fire sale deals out there.” But because vehicle production is increasing, executives are sheet metal M any West Michigan automotive suppliers are still con- busy working on their own businesses and trying to meet aggres- sidering selling their businesses or acquiring companies sive volume targets, he said. even after the flurry of M&A activity in late 2012. The problem: A lot of them are just too busy to work on deals. Automotive supply chain observers say the interest “There’s just so many competing priorities right now. They’re just trying to manage the business,” Wall said. “Do we have time to even think about this other bolt-on acquisition when we’ve got and steel in doing deals is still present. Most surviving suppliers’ finances all of these other priorities?” have been buoyed by the auto industry recovery and owners feel The industry’s improving fortunes could open opportunities they are finally in a position to sell, while other shifting genera- tional dynamics are pushing aging owners to consider cashing out. for more private equity companies to enter the mix, either as they look to pick up strategic acquisitions or to divest companies they fabrication But because the industry is working at such a fevered pitch to picked up during the downturn, Wall said. meet increased production forecasts, many executives are finding Wall also sees fatigue playing a role in some owners’ decisions their attention span for doing deals is limited. Last year, companies looking to avoid to sell. As automotive suppliers feel pressure to be more global, many business owners just don’t want to take on that risk and expertise higher taxes caused M&A activity to go “like uncertainty. He said owners need to ask themselves if they’re crazy,” but it’s now returning to a more normal comfortable ramping up efforts in international markets. pattern, said Mike Wall, an analyst with IHS “Do you have that fire in the belly to go and explore Europe or Asia Automotive. It’s just that the normal pattern or South America? For some of those companies, it may be yes,’” Wall feels “sluggish” compared to last year’s hectic said. “For others, it may be, ‘Now is the time (to sell). I can get a good pace, he said. price for it and maybe I’ll go off and do something else.’ I think that’s www.bauersheetmetal.com An October 2012 Ernst & Young survey of going to be a key decision that will be made company by company.” automotive executives found only 27 percent Each company needs to evaluate its own unique set of circum- of respondents in North America expected to stances, he said. Wall pursue an acquisition in the next year, down “If they’re profitable and throwing money down to the bottom from 40 percent in April of last year. line and maybe they have a second generation or third generation “I haven’t closed the book on M&A in this industry at all,” Wall coming down the pike that is interested in running the business, said. “What I think you’re seeing is that some of those sale prices they may not be all that enthused to sell,” Wall said. Visit www.mibiz.com MiBiz / MARCH 4, 2013 5
  • 6. MANUFACTURING AUTO SUPPLIERS these markets,” Wall said. “You can exist as a regional supplier here – I do believe that – but Continued from page 5 it’s going to become challenging. There’s going to still be pressure to go global or serve global. company – to have the global footprint we For those suppliers that do plan and strategize have, we are extremely happy,” Teets said. to take that business global, I think they’re “Really, if we didn’t have VAST and that going to be well-positioned.” global footprint, we probably wouldn’t The need to go global could also effectively have defended half of the business we serve as the driver for some smaller, family have. We did it as much as a defensive owned suppliers to sell out, rather than go move to protect our home market. About through the process and the risk of develop- 80 to 85 percent of platforms are going to ing international operations, Wall said. (See be global in nature and if you don’t have Auto Supplier M&A still active, page 5) some form of global footprint, you’re not Ford’s Moore said suppliers that don’t going to be able to compete in the world want to expand internationally would still marketplace.” have a place in the supply chain for platforms Teets points to Ford’s global platform for like the F-Series pickup trucks, the Mustang the Fusion sedan as “the poster child for and other large executive cars that the com- globalization or having a global footprint.” pany only sells in North America. ADAC led the design and engineering of the “We have local platforms, so there’s still platform’s exterior door handle, which it plenty of opportunity,” Moore said. “It’s will produce in North America. Its partner not going to be a mandatory requirement Witte produces the handles in Europe for the for every supplier to have a vastly global Mondeo model built on the same platform. footprint. We recognize it’s a significant Likewise, the VAST Alliance will soon launch investment.” production at its Chinese facility for cars pro- That said, he acknowledged Ford will duced in the Asian market. work with its selected international partners “All told, that’s about a $25 million job,” to drive the manufacturing, design and plat- Teets said. “If we didn’t have a global foot- forms of the future. print, I doubt that we would have gotten even “Globally is where we have to grow,” he the North American volume.” said. Getting a contract for a global platform The good news for suppliers, said Wall, is could mean adding upwards of 4.5 million that they still have time to make the decision units or more to a part’s production run, which to become global suppliers. sweetens the pot for suppliers, said Wall of IHS “The ship has not sailed,” he said. Automotive. “(Globalization) brings in a whole lot of “As a supplier, you may have to have some uncertainty, but I don’t think suppliers have sort of answer, whether that be a joint venture missed the boat, either. or alliance or licensing your product, or maybe “There’s a significant amount of opportu- even a wholly owned operation in some of nity for the suppliers out there.” CFO AWARDS CALL FOR NOMINATIONS OF THE YEAR Spotlighting best practices and excellence by PRESENTED IN West Michigan’s financial executives. Nominations COOPERATION WITH being accepted online at www.mibiz.com/events GOLD SPONSOR: Deadline: 11:45 p.m. on Friday, March 29, 2013 6 MARCH 4, 2013 / MiBiz Visit www.mibiz.com
  • 7. Monday, March 11, 2013 Radisson Hotel, Lansing 8:00 am - 1:00 pm Visit www.mibiz.com MiBiz / MARCH 4, 2013 7