Google Analytics on Google
Google, the best search engine ever built, has been famous for everything that
it provides – free of course. It has even increased the size of the Email (G-mail)
storage to 2.6 GB.
Since then, it has started launching a huge variety of products & services,
which contains 50 online services. It was in May 2005 that Google acquired a
company named Urchin Software Corporation which provided a web service
called ‘Urchin on Demand’. Henceforth, the service was renamed to Google
Google Analytics is an excellent solution for all the website related needs,
starting from the source which brought the visitors to your site to how they
interacted with your website. Hence, it provides good results as to how the site
should be designed/ modified so as to attract more visitors or how to do better
marketing for your product online. Some of the features of Google Analytics
are given below.
Firstly, it is much easier to use. With the special AdWords feature, Google
provides more flexibility with the keywords and also provides you immediate
ROI results. It also provides good suggestions as to which keywords can make
the site or product more attractive.
Next, it focuses on only those modifications (in your website) which will gain
you profits. As the service is available in many languages (English, German,
Spanish, Korean, etc.) there is a wider scope for improvement of the site along
with the marketing campaign.
As Analytics is powered by the same server which runs Google, it can be
reliably used for even top corporate projects. Also, it is very much easy to use.
For e.g. instead of purchasing or downloading some software or script, just
pasting the tracking code in the web pages directly begins the tracking.
Google Analytics also provides Executive summaries of the conversions, traffic
directly to you so that you don’t have to hunt for the reports.
You can then comfortably compare keywords, revenue & basically, the
performance of the website. It also provides you the comparative reports of
the performance, for e.g. if you need to compare this weeks performance with
last week’s you can very well get the entire tabular data.
This service extends so much that you can tally this winter’s reports with last
summer’s reports. Google Analytics can also be used for e-commerce websites,
as you can compare revenues, arrange & modify campaigns & get a whole view
of the metrics.
Another special feature of Google Analytics is the Funnel visualization.
Sometimes a visitor starts exploring your site but quits in the middle. Mostly, it
is due to puzzling or maze-like data or irrelevant information on the site that
confuses the visitor.
Google tracks the positions of the quitting & hence provides you the
opportunity of modifying that particular area of the site. Google also provides
you the segmented visitor report, which includes sorting of visitor information
by location, by action, by new versus returning visitor, making it easier to
compare the keywords and the traffic.
Geotargeting helps in tracking the location of the visitor and also gives your
information about markets in various areas & their potentials. Hence, it
provides you a better option of the market analysis & gives you more options
of setting up or modifying your campaign in order to increase the market value
of your website.
More guides available at: