Being and expertise of globalization behavior is in fact one of the biggest challenges for every CEO. In terms of definition, Globalization is reshaping our lives and guides us into new market opportunities every single day. Know some tips for CEOs.

1. Globalization, one of the biggest weapons for every CEO
Image courtesy of duke.roul at Flickr.com
Being and expertise of globalization behavior is in fact one of the biggest
challenges for every CEO. In terms of definition, Globalization is reshaping our
lives and guides us into new market opportunities every single day. The
synergies of new technologies drive down the cost of the worldwide
communication, transportation, documentation and travel, making the game
more competitive for “small and big” industries. Companies and markets have
been exposing to the traits of other cultures, due to countries have been reducing
their barriers to trade and investment, Making increasingly free flow of goods,
people, services, currency, and qualified talent. Globalization forces all
businesses to put an updated equipment to grow more competitive if they
want to survive. These realities should be face by CEO, who needs to
understand that international business is transforming our culture, politics,
economies and the way companies do business.
LOOKING A BRIEFLY SIGHT OF MARKETS
The markets behaviors have been changing the aims, taste and buyer’s
preferences around the word. This trend is happening in different sectors, like
clothing, consumer goods, business services and cash flow. Some companies
focus in the international market with a global brand, while other portion
emphasis in the local place to sell their products. Furthermore, the CEO must

2. to keep this in mind to find the best way to put the goods or services into
the correct target.
Seeking a new target market is a relevant function when we talk about the head
of the department (CEO); he has to create the correct path to gain new spots in a
local or global market, at the same time he has to understand the customs and
the play rules of each particular economy.
BREAKING DOWN THE MARKETING COST
A good CEO is one who looks after the budget, knows the industry and
comprehend the buyer needs. In these order of ideas, the CEO can reduce cost
selling his global products by standardizing certain marketing activities. For
example, a company selling an international product, such as Smartphones,
might make the same product for all markets but design different packing to
account the language spoken in each certain country. On other words, The CEOs
can achieve further cost saving by keeping his merchandizing, TV ads
(commercials) and translating print ads into native languages. All these are
important because CEOs can avoid market inconvenient.
SEEKING FOR A NEW OPPORTUNITIES
What a challenge for every single CEO must have to identify the new
opportunities that they have in front of them. Its like holding a “Holy Grail” in his
hands, thinking if is the real one or fake one, and make a bet, guessing if it’s the
right time to buy it.
An important CEO duty is paying attention of the market behavior. Due to,
he can explore opportunities abroad having the follow scenarios. The first
one if the home market is not big enough or second one if it’s become saturated.
For example, Colombia holds vast potential for e-business with more than 14.4
million people used a smartphones during 2014 according eMarketer.com. Also,
Colombia has about 26 millions people under age of 30 and it’s a country
emerging for a shady past, with updating infrastructure and holding a good
position for protecting investors, occupying the number 6 in the world. So, CEO
has to look around, seeking sales growth abroad can be extremely crucial for an
entrepreneur or small company that sells worldwide merchandise but has a
limited domestic market.

3. Image courtesy of Geraint Rowland at Flickr.com
DON'T FORGET THE LOCAL NEEDS, THEY ARE REALLY IMPORTANT
Gaining more sells, increase the investors profits, reach new markets or keep the
home market, looking to become the leader is the superlative idea for every
CEOs, but not always happen in this way. Despite the potential benefits of
international markets, CEO must regularly monitor the match between brand’s
products and the specific marketplace to not overlook the needs of the
consumers. The benefit to makes an adapted product in some particular areas of
the globe it’s vital like Coca Cola, its flavor it have been adjusting according to the
local taste. In southern Japan Coca Cola sweetens its traditional flavor to compete
with its rival “Pepsi”. Making it suit in the local region. It’s a force that should
happen to penetrate markets around the world. However, this is a good reason
why standardized is not always a good business.
The smart CEO’s views in this huge way of globalization have an imperative role.
Economy changes all the time, cultures have the necessity to reorganize, in some
cases changing part of their customs, ways of living or add new traditions. In
these point of view, CEOs can helps the company to reduce the cost, explore
international markets and understand the local needs. Always looking
forward the best way to have a success in the international market.