2009 Sailing Group Media Kit 09
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2009 Sailing Group Media Kit 09 2009 Sailing Group Media Kit 09 Document Transcript

  • 200 9 2009 ONLINE ADVERTISING MEDIA KIT T ONLINE ADVERTISING MEDIA KIT www.sailingworld.com www.cruisingworld.com .......... . www.sailingworld.com www.cruisingworld.com Connecting People With Their Passions • Partner with the #1 titles in the sailing market • Tap into the power of our loyal readership of influential, affluent sailors and boaters who follow our tack, on the water and on the Internet Site Statistics Our sailing and cruising web sites are rich with stories, news and up-to-the-minute information, from boat reviews to must-have gear to racing updates and results. Monthly Sailing World Cruising World Page Views 350,000 300,000 Visits 60,000 50,000 Unique Visitors 50,000 45,000 Reader Profile Our readers are the envy of the market. Affluent, experienced sailors and boaters, they have the desire and means to indulge their passion for the water. • Male/Female: 94% / 6% • Married: 79% • Median Age: 54 • Average Years Sailing: 25 • Average HHI: $179,000 • Average Net Worth: $1,397,000 Source: Cruising World, Sailing World and The Sailing Company 2003 Subscriber Study, Clear Research, Inc., Oceanside, NY
  • 2009 ONLINE ADVERTISING MEDIA KIT T www.sailingworld.com www.cruisingworld.com ADVERTISING OPPORTUNITIES 1 COMMON TO ALL PAGES 1 TOP AND BOTTOM LEADERBOARD ADS 728 X 90 • Top and Bottom of page 2 • Maximum 4 advertisers in rotation per ad • Common to all pages* 2 PREMIUM LARGE SQUARE AD 3 300 X 250 • Top right • Maximum 4 advertisers in rotation 5 • Common to all pages* 4 3 BROKERAGE BOAT OF THE MONTH 4 300 X 200 • Right column • Appears in rotation • Only available on CruisingWorld.com 4 MEDIUM SQUARE ADS 180 X 150 • Right column • Maximum 4 advertisers in rotation per ad • Common to all pages* HOME PAGE ONLY 5 PREMIUM PARTNER VIDEO AD 180 X 150 • Middle column • Appears in rotation 1 • Only available with purchase of Premium Partner Video Channel, links to video player 2 * Availability may be limited in NOOD sections of Sailingworld.com
  • 2009 ONLINE ADVERTISING MEDIA KIT T www.sailingworld.com www.cruisingworld.com CONTENT SPONSORSHIP 1 CONTENT SECT ION SPONSOR 180 X 150 and 160 X 600 •”Sponsored by” logo and website link • Links to advertiser-supplied online content • Exclusive throughout specific content section • Premium placement within content area • Embedded 180 x 150 square ad on Section landing page • Includes 160 x 600 skyscraper ad on 1 associated landing pages 1 * Availability may be limited in NOOD sections of Sailingworld.com 3 * Availability may be limited in NOOD sections of Sailingworld.com
  • 2009 ONLINE ADVERTISING MEDIA KIT T www.sailingworld.com www.cruisingworld.com CONTENT LISTING’S SEARCH/LIST RESULTS PAGES 1 SKYSCRAPER AD 160 X 600 • Run-Of-Site throughout content 1 sections. List & search pages only • Premium placement within content area • Maximum 4 advertisers in rotation 4
  • 2009 ONLINE ADVERTISING MEDIA KIT T www.sailingworld.com www.cruisingworld.com IN-PAGE ARTICLE BANNER 1 LARGE SQUARE AD 300 X 250 • Common throughout all articles* • Maximum 4 advertisers in rotation • Premium placement within content area 1 5 * Availability may be limited in NOOD sections of Sailingworld.com
  • 2009 ONLINE ADVERTISING MEDIA KIT T www.sailingworld.com www.cruisingworld.com CONTESTS • Custom sweepstakes-advertiser supplied prizes • “Sponsored by” logo and website link • Links to advertiser supplied content • Demographic information of contest participants • Runs 90 days 6
  • 2009 ONLINE ADVERTISING MEDIA KIT T www.sailingworld.com www.cruisingworld.com NEWSLETTER ADVERTISING OPPORTUNITIES 1 HORIZONTAL BANNER ADS 468 X 60 • Center content area placement • Inbox delivery to targeted audience 2 2 VERTICAL BANNER ADS 120 X 240 1 • Right-hand column placement • Inbox delivery to targeted audience CUSTOM EMAIL Reach qualified prospects by sending your 2 timely message to the Cruising World and Sailing World opt-in subscribers. 1 • Custom advertiser-supplied message 7
  • 2009 ONLINE ADVERTISING MEDIA KIT T www.sailingworld.com www.cruisingworld.com SOURCEBOOK BUSINESS DIRECTORY 1 PREMIUM PARTNERSHIP OPPORTUNITIES • Custom advertiser-supplied message • Lead-generating opportunity • Contact form MAIN PAGE CATEGORY PAGE PARTNER PAGE 1 8 * Availability may be limited in NOOD sections of Sailingworld.com
  • 2009 ONLINE ADVERTISING MEDIA KIT T www.sailingworld.com www.cruisingworld.com CRUISING WORLD’S CHARTER DIRECTORY 1 PREMIUM PARTNERSHIP OPPORTUNITIES • Custom advertiser supplied message • Lead-geneartion opportunity • Contact form All premium Merchants are randomly selected to appear on the Chartering and Destinations pages. MAIN PAGE FLEET LOCATION PAGE PARTNER PAGE 1 9 * Availability may be limited in NOOD sections of Sailingworld.com
  • 2009 ONLINE ADVERTISING MEDIA KIT T www.sailingworld.com www.cruisingworld.com ONLINE FORUMS & COMMUNITY 1 LEADERBOARD AD 1 728 X 90 • Top of all forum and community pages • Maximum 4 advertisers in rotation 2 2 MEDIUM SQUARE AD 180 X 150 2 • Right side of all forum and community pages • Random positions 2 2 2 10 * Availability may be limited in NOOD sections of Sailingworld.com
  • 2009 ONLINE ADVERTISING MEDIA KIT T www.sailingworld.com www.cruisingworld.com PHOTO GALLERY SPONSORSHIP 1 FULL BANNER AD 468 X 60 • Maximum 4 advertisers in rotation 1 1 11 * Availability may be limited in NOOD sections of Sailingworld.com