1. 200 9 2009 ONLINE ADVERTISING
MEDIA KIT T
ONLINE ADVERTISING
MEDIA KIT
www.sailingworld.com www.cruisingworld.com
..........
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www.sailingworld.com www.cruisingworld.com
Connecting People With Their Passions
• Partner with the #1 titles in the sailing market
• Tap into the power of our loyal readership of influential, affluent sailors
and boaters who follow our tack, on the water and on the Internet
Site Statistics
Our sailing and cruising web sites are rich with stories, news and
up-to-the-minute information, from boat reviews to must-have gear to
racing updates and results.
Monthly Sailing World Cruising World
Page Views 350,000 300,000
Visits 60,000 50,000
Unique Visitors 50,000 45,000
Reader Profile
Our readers are the envy of the market. Affluent, experienced sailors and
boaters, they have the desire and means to indulge their passion for the
water.
• Male/Female: 94% / 6%
• Married: 79%
• Median Age: 54
• Average Years Sailing: 25
• Average HHI: $179,000
• Average Net Worth: $1,397,000
Source: Cruising World, Sailing World and The Sailing Company 2003 Subscriber Study, Clear Research, Inc.,
Oceanside, NY

2. 2009 ONLINE ADVERTISING
MEDIA KIT T www.sailingworld.com www.cruisingworld.com
ADVERTISING OPPORTUNITIES 1
COMMON TO ALL PAGES
1 TOP AND BOTTOM LEADERBOARD ADS
728 X 90
• Top and Bottom of page 2
• Maximum 4 advertisers in rotation per ad
• Common to all pages*
2 PREMIUM LARGE SQUARE AD
3
300 X 250
• Top right
• Maximum 4 advertisers in rotation 5
• Common to all pages* 4
3 BROKERAGE BOAT OF THE MONTH
4
300 X 200
• Right column
• Appears in rotation
• Only available on CruisingWorld.com
4 MEDIUM SQUARE ADS
180 X 150
• Right column
• Maximum 4 advertisers in rotation per ad
• Common to all pages*
HOME PAGE ONLY
5 PREMIUM PARTNER VIDEO AD
180 X 150
• Middle column
• Appears in rotation 1
• Only available with purchase of Premium
Partner Video Channel, links to video player
2
* Availability may be limited in NOOD sections of Sailingworld.com

3. 2009 ONLINE ADVERTISING
MEDIA KIT T www.sailingworld.com www.cruisingworld.com
CONTENT
SPONSORSHIP
1 CONTENT SECT
ION SPONSOR
180 X 150 and 160 X 600
•”Sponsored by” logo and website link
• Links to advertiser-supplied online content
• Exclusive throughout specific content
section
• Premium placement within content area
• Embedded 180 x 150 square ad on Section
landing page
• Includes 160 x 600 skyscraper ad on 1
associated landing pages
1
* Availability may be limited in NOOD sections of Sailingworld.com
3
* Availability may be limited in NOOD sections of Sailingworld.com

4. 2009 ONLINE ADVERTISING
MEDIA KIT T www.sailingworld.com www.cruisingworld.com
CONTENT LISTING’S
SEARCH/LIST
RESULTS PAGES
1 SKYSCRAPER AD
160 X 600
• Run-Of-Site throughout content
1
sections. List & search pages only
• Premium placement within content
area
• Maximum 4 advertisers in rotation
4

5. 2009 ONLINE ADVERTISING
MEDIA KIT T www.sailingworld.com www.cruisingworld.com
IN-PAGE ARTICLE BANNER
1 LARGE SQUARE AD
300 X 250
• Common throughout all articles*
• Maximum 4 advertisers in rotation
• Premium placement within content area
1
5
* Availability may be limited in NOOD sections of Sailingworld.com

6. 2009 ONLINE ADVERTISING
MEDIA KIT T www.sailingworld.com www.cruisingworld.com
CONTESTS
• Custom sweepstakes-advertiser supplied prizes
• “Sponsored by” logo and website link
• Links to advertiser supplied content
• Demographic information of contest participants
• Runs 90 days
6

7. 2009 ONLINE ADVERTISING
MEDIA KIT T www.sailingworld.com www.cruisingworld.com
NEWSLETTER
ADVERTISING OPPORTUNITIES
1 HORIZONTAL BANNER ADS
468 X 60
• Center content area placement
• Inbox delivery to targeted audience
2
2 VERTICAL BANNER ADS
120 X 240
1
• Right-hand column placement
• Inbox delivery to targeted audience
CUSTOM EMAIL
Reach qualified prospects by sending your 2
timely message to the Cruising World and
Sailing World opt-in subscribers.
1
• Custom advertiser-supplied message
7

8. 2009 ONLINE ADVERTISING
MEDIA KIT T www.sailingworld.com www.cruisingworld.com
SOURCEBOOK
BUSINESS DIRECTORY
1 PREMIUM PARTNERSHIP OPPORTUNITIES
• Custom advertiser-supplied message • Lead-generating opportunity • Contact form
MAIN PAGE
CATEGORY PAGE
PARTNER PAGE
1
8
* Availability may be limited in NOOD sections of Sailingworld.com

9. 2009 ONLINE ADVERTISING
MEDIA KIT T www.sailingworld.com www.cruisingworld.com
CRUISING WORLD’S
CHARTER DIRECTORY
1 PREMIUM PARTNERSHIP OPPORTUNITIES
• Custom advertiser supplied message • Lead-geneartion opportunity • Contact form
All premium Merchants are randomly selected to appear on the Chartering and Destinations pages.
MAIN PAGE
FLEET LOCATION PAGE
PARTNER PAGE
1
9
* Availability may be limited in NOOD sections of Sailingworld.com

10. 2009 ONLINE ADVERTISING
MEDIA KIT T www.sailingworld.com www.cruisingworld.com
ONLINE FORUMS
& COMMUNITY
1 LEADERBOARD AD
1
728 X 90
• Top of all forum and community pages
• Maximum 4 advertisers in rotation 2
2 MEDIUM SQUARE AD
180 X 150 2
• Right side of all forum and
community pages
• Random positions
2
2
2
10
* Availability may be limited in NOOD sections of Sailingworld.com

11. 2009 ONLINE ADVERTISING
MEDIA KIT T www.sailingworld.com www.cruisingworld.com
PHOTO GALLERY
SPONSORSHIP
1 FULL BANNER AD
468 X 60
• Maximum 4 advertisers in rotation
1
1
11
* Availability may be limited in NOOD sections of Sailingworld.com