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NIKE We Run Seoul Online Marketing
 

NIKE We Run Seoul Online Marketing

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2012학년도 서울여자대학교 온라인PR수업 케이스스터디 자료

2012학년도 서울여자대학교 온라인PR수업 케이스스터디 자료
언론홍보학 전공 20090882 윤재연

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    NIKE We Run Seoul Online Marketing NIKE We Run Seoul Online Marketing Presentation Transcript

    • App + Twitter + Blog + Facebook + Opencast
    • “Nike has created a fully integrated, months-long trainingand competition experience that engages the runner fromthe moment they register through to race day and beyond.”“나이키는 러너들이 레이스에 등록한 순간부터 레이스 당일, 그리고 그 후에 이르기 까지 그들을 응원할 통합적이고 지속적인 트레이닝과 경쟁 프로그램을 제공해 왔다.” - We Run 2012 Press Release 중
    • 52,0387,753 7위 19,616 120,000명 6,539
    • NIKE 공식 채널웹사이트 :http://nikeinc.com/news/nikes-we-run-race-series-connect-runners-around-the-world-through-nike블로그 : http://blog.naver.com/thehumanrace/페이스북 : http://www.facebook.com/NikeRunningKR트위터 : https://twitter.com/nikerunning_kr뉴스Gamification Marketing :http://news.hankyung.com/201210/2012101844091.html?ch=newshttp://www.hankyung.com/news/app/newsview.php?aid=2012080603381전세계 소셜미디어 활용 순위 :http://www.mt.co.kr/view/mtview.php?type=1&no=2011102710218183636&outlink=1NIKE+ 관련 : http://www.brainbox.co.kr/news/view.asp?id=25501블로그http://d-rink.com/tag/nike/http://samswing.tistory.com/167http://blog.naver.com/dasolinblog/70140544707http://blog.naver.com/jylee8701/120157745706