Intro en2012
•
0 likes•304 views
This document is sourced from : http://www.wom.pt/ The purpose of it being uploaded it for archive purpose - and there are no commercial purpose
Recommended
More Related Content
Similar to Intro en2012
Similar to Intro en2012 (20)
Intro en2012
- 1. © Copyright / WOM 2012. All rights reserved.
- 2. “3000: Number of advertising messages people are exposed to per day.” Nielsen Media Research Study © Copyright / WOM 2012. All rights reserved.
- 3. “Only 18% of TV ads generate a positive ROI.” Deutsche Bank Study © Copyright / WOM 2012. All rights reserved.
- 4. “Only 12% of people remember a TV ad.” Mediaedge:cia Study © Copyright / WOM 2012. All rights reserved.
- 5. “94% trust Word-of-Mouth.” “14% trust advertising.” Forrester © Copyright / WOM 2012. All rights reserved.
- 6. “76% say a friend recommendation is the most powerful medium when buying a product.” BMRB Omnibus survey/MEC MediaLab © Copyright / WOM 2012. All rights reserved.
- 7. “91% Likely to buy on recommendation.” BMRB Omnibus survey/MEC MediaLab © Copyright / WOM 2012. All rights reserved.
- 8. “40% of consumers recommend brands.” Comscore © Copyright / WOM 2012. All rights reserved.
- 9. “1 in 3 people come to a brand through personal recommendation” Weber Shandwick © Copyright / WOM 2012. All rights reserved.
- 10. Law of few “10% influence purchasing behavior of other 90%.” BMRB Omnibus survey/MEC MediaLab © Copyright / WOM 2012. All rights reserved.
- 11. “Brand Advocacy drives Business growth.” Harvard Study © Copyright / WOM 2012. All rights reserved.
- 12. “There’s even a validated recommendation metric linked to growth in over 40 sectors” © Copyright / WOM 2012. All rights reserved.
- 13. “A 7% increase in NPS generate 1% business growth.” London School of Economics © Copyright / WOM 2012. All rights reserved.
- 14. “The most recommended company in its category grows 2.5x category average.” Bain and Company © Copyright / WOM 2012. All rights reserved.
- 15. “Promotional offers sent by advocates convert at 5X higher rate than offers sent by brands.” Zuberance © Copyright / WOM 2012. All rights reserved.
- 16. “Digital drives recommendations faster and further.” Zuberance © Copyright / WOM 2012. All rights reserved.
- 17. “Social Media is ‘word-of- mouth’ in the web environment.” Zuberance © Copyright / WOM 2012. All rights reserved.
- 18. “34% of bloggers post opinions about products & brands.” Zuberance © Copyright / WOM 2012. All rights reserved.
- 19. “Two-thirds of the economy influenced by personal recommendations.” Mckinsey & Company © Copyright / WOM 2012. All rights reserved.
- 20. © Copyright / WOM 2012. All rights reserved.