2. Advertising Industry
Advertising Techniques in the industry is all about
how can they sell the products there target
audience and how they can get the attention of
there target audience by relating to their audience
they try to draw you in and make you buy the
product. This is all about the Graphic
communication with there target audience and
how to relate to them and try to persuade them in
to buying the product. Some examples are shown
in the pictures to the right for example Nike Free
Runners and addidas clothing they focus on the
target audience and try to sell them there
products. They want you to make sure that the
product is stuck in your head for example new
season clothes trying to pull u in the shops to
spend your money advertising can also be related
with Headphones and product that they company
want to sell for example cereals and headphones
jewellery. A advertising photographer for
advertising products have to focus on the target
audience here is a advertising photographer
William Moy is a advertising photographer here is
a pic of some of his work on the next slide. Most of
the advertising can be found on television social
networking and on the interne.
3.
4. Fashion Industry
Fashion industry is similar to the
advertising industry they all focus on
selling the product dragging you in to the
shops getting your attention and most
importantly for you to buying the
products they can use anything from
brigh5t and colourful colour to draw you
in posters are also used and most
importantly they use sexy factor for
both men and women this is a key
feature with advertising with in the
fashion industry here is a couple of
pictures to show these features such as a
sexy factor and a eye catching colour to
bring u in to buy the products. A Fashion
photographer is Alice Hawkins these are
her words a quick quote from Alice
Hawkins she has commented of her own
approach, 'sometimes I make a friend and
photography naturally happens;
sometimes photography happens and I
make a friend'.
http://showstudio.com/contributor/alice_
hawkins
5. Music Industry
•
•
Marianne Harris is a great music photographer uses many
techniques in his photography work as you can see by the
images above the effects and the perfection and technique
that have come into them. As you can see by this not hat
Marianne Harris has taken there is a technique called rule
of the thirds this means In the rule of thirds, photos are
divided into thirds with two imaginary lines vertically and
two lines horizontally making three columns, three
rows, and nine sections in the images. Important
compositional elements and leading lines are placed on or
near the imaginary lines and where the lines intersect as
you can see the singer or performer that is on the stage
isn’t right bang in the middle it is to the right. Another
technique used is called back ground in this photo the part
of the scene that appears behind the main subject of the
photographer and it is the furthers away from the viewer
who is looking at the photo another technique used is
depth of field it is the range of the acceptably sharp focus
between the nearest and the furthest objects in this case
the singer performer is more sharp and the bridge I the
background is more the angle of this view in the photo was
taken waist height so it can get all of the singer and the
crowd and the bridge in the background.
6. Sports Industry
•
The sports industry is one of he main industries that we hear
about all the time the adverts and photography is all over the
place for example the shops the pictures in the window draw
you in you see them all on bill boards on the websites they try
and get the best pictures to get the best photos to advertise
them to you for example in the pictures next to this you can
see that they don not just sell the product by adding an image
they go above and beyond by adding the product being in use
being and taking the photo where u would see them for
example by looking at the pictures you can see that the
football boots are being worn so u get a sense of what they are
like when worn unlike a photo of them, in a white background
and also the bike you can see in the image is shown to be in
use in action actually getting a feeling of what it is like in its
natural place a bad example would be just like the football
boots just having a white background the shots hat the
photographers use such as niel leifer and bill franks use shots
such as they use shots such as close ups to show the features
As you can see by the images the picture above looks
and show them in action.
better than the other one because it is in action in what it
does better the picture draws me in more than the other
ones.
As you can see by the
images the picture to the
right looks better than the
other one because it is in
action in what it does
better the picture draws
me in more than the other
ones.
7. Fine Art Photography
• Fine art photography is very very
personal it is to do with different
interpretations for example the
message can be different comparing
to the viewer and the photographer
it is all to do with personal feelings
and emotions and needs a lot of
Context to understand the meaning
of the photo. They do not work to
have there work in exhibit in a
gallery a famous fine art
photographer is Rankine he uses
mainly faces
