Ivana Preiss

Prague, The Capital, Czech Republic Czech Republic

Design Innovation Lead | Europe, Middle East, Asia

Design

I'm a design strategist and product designer. I co-founded 52:HOURS, an international strategic brand and design consultancy. I work with businesses across a range of industries that explore opportunities for product and service innovation. I help organisations and teams with the following: Insights - I’m highly skilled in ethnographic and design research including contextual observation, in-depth interviews, diary studies and usability testing. Part of my research often involves working with extreme users and customers to challenge the potential for product innovation. Analysis - I’m able to synthesise various research findings and identify key social and cultural drivers in order t...