FISH experiencehttp://magazine-fish.ru/How to make people work for free         and for fun.
IDEA OF FISH MAGAZINE• Fish Magazine is the only specialized Internet  mass-media in Perm about cultural  environment.• Fi...
There are other mass-media in Perm which arewriting about culture. Why they aren’t enough? Usually they have not more tha...
-Fish Magazine is silent about prominent culturalevents in Perm and in the whole world-Fish Magazine is a free and open-mi...
Fish Magazine became an answer for informationalhunger.A group of three young people decided to launch thisproject by thei...
AT FIRST THERE WAS A BELIEFThe founders were deeply convinced that theirproject is necessary. There was no profoundresearc...
IT’S A NONSENSE TO SELL NOT THE FISH MAGAZINE         BUT THE IDEA OF FISH MAGAZINE.So the founders decided first to grow ...
FISH MAGAZINE TEAM• Svet –Editor-in-Chief (the whole idea, publicity  & strategy)• Tanya –Editor (content & authors)• Oleg...
FISH MAG IS 7 MONTH OLDThere are more than 600 publications
STRUCTURE OF THE CONTENT•   Everything about music•   Life in the city•   Interview•   Books industry•   Cinema•   Theatre
FISHMAG STATISTICS
FISHMAG STATISTICS
FISHMAG STATISTICS
HOW TO FIND FISHMAG AUTHORS• tell about the project• tell about core advantages• mention social meaning• propose freedom o...
HOW TO WORK WITH FISH AUTHORS• One good editor can upgrade 10 not-so-good texts• Tell people about your schedule, but don’...
MOTIVATIONA lot of young journalists and writers are easilymotivated not even with money but with thefame, with the warm f...
NON-COUNTABLE FISH ASSETReputation – a key factor in finding partnersFish Magazine succeeded to draw attention offamous Ru...
FISHMAG ADMain criteria for advertising: product or service must be in accordance withinterests of Fish Magazine’s readers
LIST OF FISH MAG PARTNERS•    Poetry festival “SlovoNova” -2013•   Coffee shop “Кофе с собой»•   “Белые ночи” Internationa...
FISH GO BIGGERPro and contra for turning non-profitablecrowdsourcing recourse into commercialstructure
THANK YOU!
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Mbc-FISHMAG

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Mbc-FISHMAG

  1. 1. FISH experiencehttp://magazine-fish.ru/How to make people work for free and for fun.
  2. 2. IDEA OF FISH MAGAZINE• Fish Magazine is the only specialized Internet mass-media in Perm about cultural environment.• Fish Magazine was created on the base of need of young people to find out about culture.
  3. 3. There are other mass-media in Perm which arewriting about culture. Why they aren’t enough? Usually they have not more than one or two specialized rubrics. They ignore contemporary arts. They are not very popular among the youth. Usually they are printed, and hardly accessible to target audience. They are not interested in local growth zones (local events and trends which are in local and municipal communities.)
  4. 4. -Fish Magazine is silent about prominent culturalevents in Perm and in the whole world-Fish Magazine is a free and open-minded onlinemass-media.
  5. 5. Fish Magazine became an answer for informationalhunger.A group of three young people decided to launch thisproject by their own means, with the help ofcrowdsourcing.
  6. 6. AT FIRST THERE WAS A BELIEFThe founders were deeply convinced that theirproject is necessary. There was no profoundresearch but only their analysis and somewords-of-the-mouth: there is a good niche atmarket, and obvious demand for a specializedcultural mass-media.
  7. 7. IT’S A NONSENSE TO SELL NOT THE FISH MAGAZINE BUT THE IDEA OF FISH MAGAZINE.So the founders decided first to grow a good fatFish which can earn money by itself.
  8. 8. FISH MAGAZINE TEAM• Svet –Editor-in-Chief (the whole idea, publicity & strategy)• Tanya –Editor (content & authors)• Oleg—Development Manager (cooperation with partners)• Circa 10 non full-time authors and 5 photographs.
  9. 9. FISH MAG IS 7 MONTH OLDThere are more than 600 publications
  10. 10. STRUCTURE OF THE CONTENT• Everything about music• Life in the city• Interview• Books industry• Cinema• Theatre
  11. 11. FISHMAG STATISTICS
  12. 12. FISHMAG STATISTICS
  13. 13. FISHMAG STATISTICS
  14. 14. HOW TO FIND FISHMAG AUTHORS• tell about the project• tell about core advantages• mention social meaning• propose freedom of creativity• give people possibility to write about something interesting to them ( style-crazy girls eagerly report about local flee-markets, tech geeks— about new gadgets, book-worms about recently read books)• all new authors attract some news users.
  15. 15. HOW TO WORK WITH FISH AUTHORS• One good editor can upgrade 10 not-so-good texts• Tell people about your schedule, but don’t press on them very much if they don’t meet your deadlines• Always have some reserve content if you authors are late with text• It’s OK to reblog interesting articles or posts or news if you stipulate• No sense to work bad when you work for free and for your own fun. You can mess up only for money))
  16. 16. MOTIVATIONA lot of young journalists and writers are easilymotivated not even with money but with thefame, with the warm feeling: their little effortcan help to good project with social meaning.This project attracted even foreign authors.
  17. 17. NON-COUNTABLE FISH ASSETReputation – a key factor in finding partnersFish Magazine succeeded to draw attention offamous Russian art activist and sponsor MaratGuelman. It helped to become panthers ofinternational contemporary art festival “BelyeNochi” (White Nights) which is held in Perm insummer.
  18. 18. FISHMAG ADMain criteria for advertising: product or service must be in accordance withinterests of Fish Magazine’s readers
  19. 19. LIST OF FISH MAG PARTNERS• Poetry festival “SlovoNova” -2013• Coffee shop “Кофе с собой»• “Белые ночи” Internationa Art Festival• Educational Centre “Training Day”
  20. 20. FISH GO BIGGERPro and contra for turning non-profitablecrowdsourcing recourse into commercialstructure
  21. 21. THANK YOU!
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