In mod relevant, targetand precis
Yahoo – cea mai bogata audienta online



• Cu peste 8 milioane de utilizatori lunar, Yahoo este
  destinatia numarul 1 de...
Yahoo – cea mai bogata audienta online



  Monthly household income:                              Professional situation:...
Yahoo – targetare precisa, relevanta



• Utlizatorii Yahoo! ne-au spus multe lucruri interesante
  despre ei, inclusiv:
 ...
Yahoo – targetare precisa, relevanta
Yahoo – targetare precisa, relevanta
Yahoo – targetare precisa, relevanta



Persoanele cu varste intre 25 - 44 ani reprezinta 44%
din totalul utilizatorilor Y...
Yahoo – targetare comportamentala
                                                   Search




     Content



          ...
Yahoo – targetare comportamentala

Purchase Life Cycles Factored In




                                   Heavier Weight ...
Yahoo – targetare comportamentala



               Air and charter



   Finance
                                    Mode...
Yahoo – concluzii


• Targetare pe categorii de varsta, sex, ocupatii.
• Targetare comportamentala (eficienta)
• Cea mai b...
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Yahoo!General Facts 2009.

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Yahoo! General facts and figures 2009

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Yahoo!General Facts 2009.

  1. 1. In mod relevant, targetand precis
  2. 2. Yahoo – cea mai bogata audienta online • Cu peste 8 milioane de utilizatori lunar, Yahoo este destinatia numarul 1 de Internet din Romania • Pe scurt, Yahoo este: – Cel mai popular serviciu de e-mail – Cel mai popular serviciu de mesagerie instant – Cea mai mare baza de utilizatori inregistrati – Cel mai vizitat site din Romania (cf Alexa Country Rankings)
  3. 3. Yahoo – cea mai bogata audienta online Monthly household income: Professional situation: 24% Less than 500 EUR 66% Employed full-time 25% 500 to 750 EUR 2% Employed part-time 13% 751 to 1,000 EUR 3% Unemployed/job-seeker 10% 1,001 to 1,500 EUR 4% Retired 6% 1,501 to 2,000 EUR 2% Househusband/housewife 1% 2,001 to 2,500 EUR 22% Student 1% 2,501 to 3,500 EUR 1% 3,500 to 5,000 EUR 4% More than 5,000 EUR 5% No idea 9% I'd rather not say
  4. 4. Yahoo – targetare precisa, relevanta • Utlizatorii Yahoo! ne-au spus multe lucruri interesante despre ei, inclusiv: – Varsta – Sex – Ocupatie – Comportamentala * • Investitia in media este eficienta, eficienta Asigurand cel mai mare ROI online Ana, 28 ani, manager
  5. 5. Yahoo – targetare precisa, relevanta
  6. 6. Yahoo – targetare precisa, relevanta
  7. 7. Yahoo – targetare precisa, relevanta Persoanele cu varste intre 25 - 44 ani reprezinta 44% din totalul utilizatorilor Yahoo! adica peste 3,5 milioane utilizatori carora le putem livra mesaje relevante
  8. 8. Yahoo – targetare comportamentala Search Content BT 2.0 Search Clicks Ad Clicks Ana, 28 ani, calatoreste la Munchen
  9. 9. Yahoo – targetare comportamentala Purchase Life Cycles Factored In Heavier Weight to Recent Behaviors Intense Activity Counts Most
  10. 10. Yahoo – targetare comportamentala Air and charter Finance Model de cost CPM CPC FMCG CPC + CPA Automotive
  11. 11. Yahoo – concluzii • Targetare pe categorii de varsta, sex, ocupatii. • Targetare comportamentala (eficienta) • Cea mai buna performanta impresii livrate / vizite (CTR) • E cu 20% mai ieftin sa rulezi o campanie pe Yahoo! Multumim

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