1. Holiday VoxBox 2012
Holiday VoxBox Recipients
10,000
Holiday VoxBox Journey
5 to 7 week engagement period
VoxBox Social Media Brand
Unveiling Video Posts Challenges
Introductory Dedicated Dedicated
Blog Blogs Videos
December 3
VoxBoxes
Delivered
Show off VoxBox 2nd Gen
January 28 Purchases Conversations
Twitter Party
Performance and and Purchases
Research Reports
Delivered
Post-
Product Targeted
Experience
Reviews Offers/Coupons
Survey
Snapshot of Holiday VoxBox Recipients
Female Active on at least 2 Live in top 25 DMAs Minority
social media platforms
100% 99% 78% 34%
Most Common Badges Average. . . Average Influenster Score
Beauty Queen Urbanite Income:
74 K
72% 42%
Fashionista Mother Bear
Friends:
587
71% 39%
492
86
Followers:
Sweet Tooth Decorator
45% 27% Age: 28 #
Socializes with Are college
friends at least educated
95% 91%
twice a week
Write reviews
90% 30% Are bloggers
online of product
discoveries
61% 35%
Regularly post Post videos on
inspirations on YouTube
Pinterest
Projected Reach for Your Brand
Percent of Recipients who will Complete
VoxBox Activities
Offline
1,100,00 Product
Will complete at least
conversations
Facebook 99% one task
Blogs 6900+ Posts
1500+ Blogs 6500+ Likes
87% Will complete the survey
74% Will share your product
on social media
Videos Twitter
1700+ Videos 10,000 8600+ Tweets
5900+ Followers
59% Will write an online
review of your product
Other Social
1600+ Pins Reviews Will make a blog or vlog
3000+ Instagrams 6200+ SEO 29% about your product
500+ Google+ 1+s Reviews
Total Online Mentions Total Online Reach
Conversion: 72%
14,150+ 15,200,000 Our research from past
programs shows aver-
age expected conver-
sion rate for VoxBox
Social Reach featured products is
72%.
Number of views per brand on:
Facebook 4,400,000
Twitter 4,300,000
Reviews 1,800,000
Videos 1,400,000 Offline Conversations: 1.1 Million
Blogs 1,100,000
Other 1,900,000
9/10
Will talk about
your product to
an average of
With second generation chatter, total number of offline
conversations about your product will reach 1.1 million. 22 people