Understand consumer behaviour and you’ll see how to effect meaningful change which makes a difference to your brand’s bottom line.

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Customise the
programme
Segmenting customers based on
drivers of change is one of the most
effective ways of implementing
change lasts.
STEPSTO INSPIRING CHANGE
IN CONSUMER BEHAVIOUR
Understand consumer behaviour
and you’ll see how to effect
meaningful change which makes
a difference to your brand’s
bottom line.
With this in mind, we’ve
developed a unique end-to-end
framework for researchers that
addresses business challenges by
changing consumer behaviour.
7
Brand B
This helps to establish an
understanding of the behaviour
change journey, so we know
where we’re going and what
we’re looking for.
Brand A
Map
the route
Inspire the
journey
Authentic and sustainable change
will only happen under the right
conditions, and is the result of a
moment of truth.
Focus on
what works
This is about identifying and
applying the four key drivers of
change – consumer benefits, losses,
self-efficacy and social norms –
that are key to behaviour change.
Acknowledge
emotions
To effect meaningful change, we
need to understand the subjective
emotions and biases involved.
Keep people
on course
Consumers need the right
support as they try new
behaviours. This is about
providing it.
Customise the
programme
Segmenting customers based
on drivers of change is one of
the most effective ways of
implementing change that lasts.
With a portfolio of interventions and
actions, it’s possible to adapt to,
and benefit from, every scenario.
Implement for impact