GORDON CIEPLAK – Toward a Philosophy of Web Product Design

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I'd like to talk a little bit about what makes a good web product, the psychological factors that web products exploit, how some popular, feel-good products are actually bad for society, and what designers and technologists should be thinking about when working on new interactive web technology. This talk will be an attempt to provide a coherent outline of how epistemology, eastern philosophy, design, psychology, and the internet are connected. Gordon is Creative Director of internet music startup 8tracks, Co-founder of Handsome Code, and producer of Views.fm @gordoncc handsomecode.com

Technology Design Business

Gordon CIEPLAK User Experience & Behavioral Bias @gordoncc

[introduction]

user experience& behavioral bias

Life is biased Behavioral Cognitive Technological

Behavioral Bias UX Tech Web products are biased

social products have emergent narratives

other products have biases and emergent narratives

internet vices by patrick moberg

drugs enhance our senses media extend our senses-Marshall McLuhan

“good” interactive, social products, generally have an addictive nature

? Marketing vs Behavioral Bias

Connect and Share vs. Stalk and Distract

Why do I like this?

Social network vs. The Social Network

Unlock your city vs. Unlock your phone

What am I winning?

Startup lab vs. Meth lab

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GORDON CIEPLAK – Toward a Philosophy of Web Product Design

1. Gordon CIEPLAK User Experience & Behavioral Bias @gordoncc

2. [introduction]

3. user experience& behavioral bias

4. Life is biased Behavioral Cognitive Technological

5. Behavioral Bias UX Tech Web products are biased

6. social products have emergent narratives

7. other products have biases and emergent narratives

8. internet vices by patrick moberg

9. drugs enhance our senses media extend our senses-Marshall McLuhan

10. “good” interactive, social products, generally have an addictive nature

11. ? Marketing vs Behavioral Bias

12. Connect and Share vs. Stalk and Distract

13. Why do I like this?

14. Social network vs. The Social Network

15. Unlock your city vs. Unlock your phone

16. What am I winning?

17. Startup lab vs. Meth lab

18. We tend to recognize great UX and technology, but behavioral bias matters in the long run.

19. File sharing vs. File carrying

20. Instant sharing vs. Digital darkroom

21. [know your (product’s) bias] HandsomeCode.com