GORDON CIEPLAK – Toward a Philosophy of Web Product Design

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I'd like to talk a little bit about what makes a good web product, the psychological factors that web products exploit, how some popular, feel-good products are actually bad for society, and what designers and technologists should be thinking about when working on new interactive web technology. This talk will be an attempt to provide a coherent outline of how epistemology, eastern philosophy, design, psychology, and the internet are connected.
Gordon is Creative Director of internet music startup 8tracks, Co-founder of Handsome Code, and producer of Views.fm
@gordoncc
handsomecode.com

Published in: Technology, Design, Business
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GORDON CIEPLAK – Toward a Philosophy of Web Product Design

  1. 1. Gordon CIEPLAK<br />User Experience & Behavioral Bias<br />@gordoncc<br />
  2. 2. [introduction]<br />
  3. 3. user experience& behavioral bias<br />
  4. 4. Life is biased<br />Behavioral<br />Cognitive<br />Technological<br />
  5. 5. Behavioral<br />Bias<br />UX<br />Tech<br />Web products are biased<br />
  6. 6. social products have emergent narratives<br />
  7. 7. other products have biases and emergent narratives<br />
  8. 8. internet vices by patrick moberg<br />
  9. 9. drugs enhance our senses<br />media extend our senses-Marshall McLuhan<br />
  10. 10. “good” interactive, social products, generally have an addictive nature<br />
  11. 11. ?<br />Marketing vs Behavioral Bias<br />
  12. 12. Connect and Share vs. Stalk and Distract<br />
  13. 13. Why do I like this?<br />
  14. 14. Social network vs. The Social Network<br />
  15. 15. Unlock your city vs. Unlock your phone<br />
  16. 16. What am I winning?<br />
  17. 17. Startup lab vs. Meth lab<br />
  18. 18. We tend to recognize great UX and technology, but behavioral bias matters in the long run.<br />
  19. 19. File sharing vs. File carrying <br />
  20. 20. Instant sharing vs. Digital darkroom<br />
  21. 21. [know your (product’s) bias]<br />HandsomeCode.com<br />

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