SMO Basics, Social Audience/Business Analysis, Time Managment

2. SMO Basics
 What is SMO? And It’s Importance!
 Does it help in SEO?
 Benefits of SMO
 How and Where to Start SMO?
 What and when to post?
 How to Optimize your posts to Engage followers
 Frequency of updates
 Tracking/Analytics/Insights

3. SMO Business Analysis
& Social Audience
 Which channel/platform suits your business – FB,
Twitter, YouTube, Instagram, Pintrest, Linkedin???
 How to use the channel
 Competitors are Best Source to Learn
 Analyse Type of Target Audience
 Understand your followers
 Important/Related vs Popular Posts
 Importance of @, # tags

4. Time Management
 Pre Plan Posts – List out important days/events
related to you business
 Fix time to answer queries by fans
 Utilize various applications to schedule posts
 Browse websites/blogs/social profiles where you
get updates related to your business

5. Thank You
Swathi Reddy
swathi.katta@gmail.com