2. 10 Reasons Why To Use Google
AdWords
By – Sathiya Moorthy V
Google AdWords Certified
Professional – Digital
Marketing Expert
3. How it Works?
Google AdWords is Google's advertising
program. AdWords lets you create simple,
effective ads and display them to people
already searching online for information
related to your business.
What is AdWords?
How it is possible to show the ads only to
the most relevant audiences? The answer is
keyword-based advertising.
4. Google Search Network
Google Display Network
Google Ads in Youtube
Types in AdWords?
5. 1. Small Initial Investment
Top 10 reasons Why AdWords
Google AdWords comes with a small initial
investment. You need to pay only a small
amount to create an AdWords account;
thereafter you can bid on the best
keywords. After creating the Google
AdWords account and releasing the
content, the payment is billed after every
click.
6. 2. Defining Budget
Top 10 reasons Why AdWords
*You can set your own budget with Google
AdWords and monitor your budget, thereby
reducing any overspending.
*And a keyword that does not perform well
and does not bring any profit to the site can
be removed from the campaign. Also,
keywords that bring more clicks but less
conversion can be removed or bid with a
reduced amount.
7. 3. Defining Budget
Top 10 reasons Why AdWords
*You can set your own budget with Google
AdWords and monitor your budget, thereby
reducing any overspending.
*And a keyword that does not perform well
and does not bring any profit to the site can
be removed from the campaign. Also,
keywords that bring more clicks but less
conversion can be removed or bid with a
reduced amount.
8. 4. High ROI
Top 10 reasons Why AdWords
Google AdWords comes with a Return of
Investment (ROI). This means you need to
pay Google per click, which suggests your
investment is returned against assured
business.
Therefore, Google AdWords ROI makes
people pay only for business and profit, so
evident loss can be controlled.
9. 5. Target Traffic
Top 10 reasons Why AdWords
As ads are displayed along with a defined
title and description, a serious audience will
end up clicking these links and taking a
further call to action. Thus, Google AdWords
serves as an effective way of bringing traffic
to your online business. This target traffic can
be defined as per location and places as
well.
This increases the rate of visits and
conversion, which improves the business of
a site tremendously.
10. 6. Test Marketing Campaigns
Top 10 reasons Why AdWords
Test Marketing Campaigns means using
different types of ads for different keywords.
1. Keyword types
2. Ad Formats
3. Display Ads Different Size and Message
4. A/B Testing
11. 7. Tracking success
Top 10 reasons Why AdWords
By using Google AdWords, you can track
your success and take effective measures
when required. You can use Google
Analytics to track the reports of the Google
AdWords campaign against keywords. This
allows you to decide on their future steps
with regard to a certain keyword or
marketing campaign.
12. 8. Instant traffic
Top 10 reasons Why AdWords
Google AdWords bring instant gratification
or traffic to one’s Web site. SEO is very
important for bringing traffic to one’s online
Web site. However, all measures such as link
building, on-page optimization, and so on
do not come with assured traffic brought by
Google AdWords.
Google AdWords brings instant traffic to a
site, which would otherwise take a much
longer time and require greater investment.
13. 9. Targeting ads locally
Top 10 reasons Why AdWords
• Google AdWords offers location
targeting
• Google AdWords as it allows you to
reach browsers at local, national, and
international level.
• Targeted geographical audience with
focused goals
• customizing ads per the seasons relevant
to locations makes them more effective
14. 10. Re-marketing
Top 10 reasons Why AdWords
• Google AdWords offers to target the
users who has shown interest on your
product but not purchased or completed
the activity.
• 50% conversion rate
• Re-marketing is always effective and
helps to get the money back which we
spent before.
15. Question ?
Thank You! By – Sathiya Moorthy V
Contact: +91 9949833137
Email: sathiyaseo@gmail.com
Social: fb.com/sathiyadgl
twitter.com/sathiyadgl
