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Black Friday always excites retailers, but this year Black Friday and the new Cyber Monday
brought a new wave of purchasing never before seen. Purchases using mobile phones
skyrocketed 310% this year! The new trend of marketing and purchasing from mobile phones has
taken the market by storm and there are several companies making huge strides in developing
advertising and applications for the mobile world. When mobile marketing first began, it focused
solely on SMS or text messaging. Many consumers and companies alike felt the texts were spam,
and unwanted. Since then cell phone technology has improved exponentially and mobile
applications are the wave of the future.
MobileStorm is a leader in the mobile marketing industry. The company has been around since
email marketing began (about eleven years ago) and has fared well amongst their competitors.
MobileStorm provides a hosted mobile and email platform for companies eager to expand their
advertising market. MobileStorm offers world class technological support and guarantees a nice
return on investment. Although email marketing is a huge part of MobileStorm, they also provide:
* SMS Messaging
* Voice Messaging
* RSS, and
* Video and Fax Broadcasting.
The best part of MobileStorm is that they recognize that all companies are not in the position to
pay for large scale marketing efforts and therefore provide two different options. The MobileStorm
Go system is ideal for businesses simply looking to reach their audiences quickly and cheaply,
while the MobileStorm Pro focuses on larger marketing strategies, integration, and brand
protection. While MobileStorm may to be the largest mobile marketing company, it does have
some pretty reputable clients like Nascar, Hard Rock Cafe, American Idol, and Ashley Furniture
Home Stores.
Millennial Media is one of the largest of all mobile marketers and has been in the business since
2006. According to Nielson research studies, Millennial Media reaches 80% of the mobile web and
has several hundred different advertisers on the network every month. Millennial Media boasts
entertainment powerhouse clients such as Time Warner, MTV, Disney, and Fox. As one of the
largest of the independent mobile marketing companies, Millennial Media exceeded $9 Billion in
advertising requests in 2010. Millennial Media sets itself apart from other mobile marketers by
focusing on creativity, first-to-market solutions, and being the only company to offer specific and
scalable audiences.

2. Jumptap, another major player in the mobile marketing game, is unique because it focuses on
letting the consumer control the advertising. Jumptap finds that customer control leads to better
targeting, more relevant ads, and high click through and conversion rates. In September 2010
Jumptap added video, making it the only company to offer all mobile solutions in one single
platform, including:
* Search
* Display
* Rich Media
* Video, and
* In- app Advertising.
Mobile Marketing Companies Often Do Much More Than That As Well
Jumptap stays competitive by developing innovative IP ( intellectual property) protection on many
of their solutions. Jumptap has received over five United States patents on their developments in
the past year and will surely remain a force to be reckoned with among the competition. Recently,
Jumptap partnered with Cyber Communications, Inc. (CCI). As Japan's leading media
representative company, CCI will be the only partner in Japan offering Jumptap advertising
technology. CCI is owned by Japan's Dentsu, Inc., and plans to invest heavily in Jumptap.
Jumptap is aware that mobile apps are making it possible to reach targeted audiences more
effectively, and have initiated their Passport to Freedom initiative orchestrated to provide
increased revenue possibilities for the mobile app developers. As mobile applications become
more prevalent, it will become increasingly difficult for the developers to compete with large
companies' substantial developing budgets.
It should come as no surprise that Google has a foothold in the mobile marketing game. Google's
Admob was started in 2006 by a developer looking to remove the roadblocks to engaging users.
Now, Admob has become one of the largest players in mobile marketing by investing in cutting
edge technology and snatching up the most talented developers. With Google's notoriety, it is
understandable why companies like Ford, Paramount Pictures, and P&G have used their
marketing tools. Admob provides business models for companies looking to monetize and serves
over a billion ads per month! Compared to MobileStorm's 3 billion ads total, you can see why
Admob is the ultimate front runner in this race. Admob also provides monthly mobile metrics
reports that allow clients and partners to recognize the trends in the market and strategize about
their advertising accordingly. Like MobileStorm, Google's Admob allows companies with varying
advertising budgets the ability to reach consumers worldwide.
Never to be outdone by Google, Microsoft also offers cutting edge technology making them a
preferred choice by many companies looking for mobile solutions. Microsoft Advertising has
enormous resources and outlets for their advertising campaigns and claims to reach over 688
million customers per month. The sheer size of Microsoft and Google insure their positions in the
mobile marketing arena, but the smaller companies highlighted above may offer more
personalized approaches and be better equipped to reach specialized niches of customers. The

3. increase in mobile phone applications signals the developing trend for companies' focus on
reaching consumers wherever they are. Future advancements will focus on local advertising and
tracking users' interests. These techniques will make mobile advertising even more effective.
There is a growing trend to start reaching customers through their cell phones and you will start to
see more mobile marketing companies.
There are examples of these companies at www.trendsinmobilemarketing.com/mobile-marketing-
jobs/. Agencies have the specialty to be able to give you high quality, and measurable results with
your mobile marketing campaign. You may or may not decide to use a specific mobile agency as
today more agencies have moved into this space. However, mobile agencies have been doing this
for years and often will be your best value for promotion.
Article Source:
http://EzineArticles.com/?expert=Chris_Carol
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