How to make SEO keywords work for your online business. knowing your audience can be a significant advantage. Google Keyword Planner is available to identify great SEO keywords You still need a little bit of consumer psychology SEO Ranking Position is a real indicator of how your marketing strategy or campaign is fairing Top Rankings is a major goal The higher your position on the 1st page, the more clicks you will receive. The Dilemma The next mistake people make is learning the terms and lingo consumers are using Keyword Search General Terms revealing that they are still in the initial identification stage of the buying cycle. Research Terms want to be informed customers as they are searching for more information and answers before they can make up their mind Buyer Terms makes their search more specific These terms provide a higher conversion rate SEO and Keyword Research as you can not afford to advertise to everybody You should focus on those who are already in the “buy stage” of the buying cycle