From our presentation at the Hillsboro Chamber of Commerce's Build Your Business (BYB) on Social Media Marketing, this presentation covers how to leverage and maximize your social presence on Instagram and Pinterest to reach your customers.

1. SOCIAL MEDIA MARKETING
INSTAGRAM & PINTEREST

2. INSTAGRAM
• Photos and #hashtags - no links. (Links can be placed in
your bio only.)
• Your profile should contain the information on how to
reach you, such as a URL and why people should reach out.
• Use a few #hashtags in post, then later you can comment
on your own post with more #hashtags.
• Tag fans or friends in pictures or comments to generate
more exposure.
• Instagram is less professional, more social. Posting photos
like pets, funny photos, etc. can drive more engagement.
• Engage with people who comment on your photos.
• Use photo apps like Diptic, Word Swag, PicFX to improve
the quality of you photos or to add information to them.

3. INSTAGRAM PHOTOS
• Use photo apps like Diptic, Word Swag, PicFX on your
device to improve the quality of you photos or to add
information to them.
• Create images with Photoshop or other photo editors to
use on Instagram for larger promotions or photos you can
re-use multiple times.

4. INSTAGRAM FOLLOWERS
• Commenting and liking the posts of others can help grow
your follower count.
• If you follow others with pictures you like or that are
related to your business, you can comment and like
those pictures. Like-minded people who see them can
click on your Instagram name to look at your photos.
• Try to determine other Instagram topics your potential
customers enjoy and comment on those pictures.
• Encourage employees to follow your account.
• Search local Instagram posters by searching the name
of your neighborhood, city or state and interact with
those photos.

5. PINTEREST
• No longer just for recipes and DIYers, Pinterest has opened up
their site for business-specific accounts.
• Tell your story. Engage people. Be relatable, and answer the
question, "so what?"
• Build collaboration with your customers by getting them
involved – they can pin your products to their boards.
• Make your products and services discoverable by using
descriptions and tags.
• People can set up as a business, or convert personal accounts
into business accounts. There are pros and cons to both, so
weigh your options. [https://business.pinterest.com/en]

6. PINTEREST FOR BUSINESS
• You can link your account to your website. (free SEO backlink)
• Business can group photos into "boards". Create boards on
your Pinterest account that relate to keywords for which you
would like to rank.
• Posts can have links to places like eBay, ETSY or store links and
product pins can have prices. (add price with $ in description)
• You can drive traffic to your site with a Pin It button, and
create followers with a Follow button. You can also share your
pins (like tweets) on your website.
• Track who is pinning your content, and interact with them and
other followers. Engage your audience!

7. PINTEREST FOR BUSINESS
• Share your business Pins on your personal Pinterest account.
• Track who is pinning your content, and interact with them and
other followers. Engage your audience!
• Keep your personal stuff on your personal page.
• Avoid topics you wouldn’t talk about normally at a cocktail
party with people you don’t know. Topics like politics, religion,
race, social biases should be avoided. (unless those are topics
related to your business)
• Keep your business pins about your business or about
yourself, employees and customers in a positive, friendly way.
Sharing you and your employees doing something fun makes
for good posts. Keep it positive!

8. WHAT CAN I DO NOW?
1. Create Original Content.
2. Completely fill out all profile
information for all platforms.
3. Start Engaging Your Customers.
4. Cross Promote – In Real Life and Online

9. WHERE YOU CAN FIND US:
• LinkedIn:
LinkedIn.com/Company/Hook-SEO
• Twitter: @HookSEO –
Twitter.com/HookSEO
• Facebook:
Facebook.com/HookSEO
• Pinterest:
Pinterest.com/HookSEO
• Instagram:
Instagram.com/HookSEO
• Google+:
Plus.Google.com/+HookSEO

10. HOW TO REACH US:
Email:
Info@HookSEO.com
Phone: 844-888-HOOK
Website: HookSEO.com