List Eruption 2.0 bonus ebook 10 little known email marketing tips for bloggers, List Eruption 2.0 review, List Eruption 2.0 the power list building tools

1. 10 Little-Known Email Marketing Tips for Bloggers
Written by Nicholas Tart | Posted in Traffic | 25 comments
Table of Contents
 The Likely Extent of Your Email Marketing Strategy
 People Need to Expect and Anticipate Your Emails
 1. Set Expectations in the Opt-In Area
 2. Remind Them Why They’re Receiving Emails
 3. Send Your Emails Regularly at Consistent Times
 People Need to Receive Your Emails Easily
 4. Create a Squeeze Page that You Can Direct People To
 5. Link to Their Email System on Your Confirmation Page
 6. Mobilize Your Emails with a Simple Text-Focused Email
 People Need to Feel a Personal Connection
 7. Segment Your Lists by Interests and Activity
 8. Use Your Welcome Email to Learn About Them
 People Need to Value Your Emails
 9. Include Subscriber-Only Tips through an Autoresponder
 10. Offer a Weekly Email Option
 How to Use Email Marketing
Who has a list in the hundreds of millions, only mails once a year, and maintains a 100% open rate?
Santa.
That “stat” shouldn’t surprise you. Of course kids are going to open their presents. If only people
opened their emails the same way.
Taking a closer look, I came up with four underlying reasons why all presents are opened and
gathered ten relevant tips to help you improve the email marketing strategy for your blog.
The Likely Extent of Your Email Marketing Strategy
If you’re like most bloggers, you have an opt-in at the top of your sidebar. You have a couple dozen
subscribers. And you consistently get a 20% open rate/8% click-through rate with emails that you
send out sporadically every few weeks.
This is because you’ve focused on building a list without having a strategy for once you have one. I
want to help you with that.

2. People Need to Expect and Anticipate Your Emails
Li’l Johnny is excited on Christmas morning because he expects to find a pile of presents. More
importantly, he knows that those presents contain gifts that he’s been wanting for months.
1. Set Expectations in the Opt-In Area
Too many bloggers trick people into opting-in with a free gift only to barrage them with unrelated
emails later. I don’t know about you, but I don’t open those emails.
If, however, you make it clear in your opt-in area that they’re also requesting to receive blog updates,
then they’re going to expect and anticipate your emails.
Sure that might discourage people from opting-in, but there’s no value in having a list full of people
who don’t want your emails.
See example:
Jay Baer, from ConvinceandConvert.com, makes it clear that you’ll receive a daily email with social
media advice.

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2. Remind Them Why They’re Receiving Emails
Once they’re receiving your emails, it’s important to remind them why they’re receiving them.
Otherwise you run the risk of them unsubscribing or marking your emails as spam.
A good way to do this is to put their signup date and signup URL in the footer of every email that
you send. These two reminders will jog their memory to answer the question, “why am I getting
these emails?”
See example:

4. Pat Flynn, from SmartPassiveIncome.com, reminds his subscribers when and where they subscribed
to his list in the footer of every email.
3. Send Your Emails Regularly at Consistent Times
What’s the best day and time to send an email to people around the world?
I schedule the emails for 6am EST so they’re at the top of the list when people open their inbox first
thing in the morning across the US.
In the Income Diary Q&A, Josh Dunlop said,
I find that posting content at 9am West Coast time is best, because it’s lunch time on the East Coast
and just after work in the UK, which are the biggest markets for my traffic.
People Need to Receive Your Emails Easily
All Johnny has to do to get his presents in the morning is wake up, climb down the stairs, and walk to
the living room.

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4. Create a Squeeze Page that You Can Direct People To
Having opt-ins in all of the popular areas (i.e. top sidebar, bottom sidebar, top of homepage, footer of
post, etc.), is a good start.
You also want to have a page on your blog that’s dedicated to getting subscribers, also known as a
squeeze page.
How come?
Because you and your readers can link to that page when you or they are recommending it to other
people.
5. Link to Their Email System on Your Confirmation Page
After they fill out your opt-in form, they need to confirm their subscription.
This is the point where you typically say, “Before I can send you the information you requested, I
need you to click the link in the email to confirm your subscription … yada, yada, yada.”
This page has one goal: Get them to open the email and confirm their subscription. Yet, few people
ever optimize this small but pivotal step in the process.
How do you do that? Convince them to check their email immediately.

6. See example:
The confirm your subscription page on my blog, 14clicks.com, directs people to check their email
immediately so they don’t forget.
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6. Mobilize Your Emails with a Simple Text-Focused Email
According to Litmus.com, as of April 2012, 36% of email is opened with a mobile device and that
number grew 80% in the previous six months.
You might fancy your 2-column, HTML email newsletters, but people who open them with their
phones don’t.
To keep your emails mobile-friendly:
 Use a 1-column layout.
 No more than 550-600 pixels wide.
 Limit slow-loading images.
 If you link somewhere, try to make sure that the webpage is mobile-friendly.

7. See example:
The DIYthemes email is HTML-based but simple enough that it appears to be text-based so it shows
up well on mobile devices.
People Need to Feel a Personal Connection
The moment Johnny unwraps a Barbie Doll, he’s going to be forever skeptical about whether or not
Santa really knows him. He’ll think twice about opening the next one. Around the third or fourth
Barbie Doll, he’ll stop opening them altogether.
7. Segment Your Lists by Interests and Activity
How do you personalize a mass-communication channel?
Every email marketing service lets you create multiple lists. Create different lists based on the
interests and activities of your audience.
Consider segmenting lists for:

8.  General blog subscribers.
 Weekly blog subscribers.
 Potential customers.
 Paying customers.
 Etc.
See example:
Syed Balkhi, from WPBeginner.com, gives his readers six different subscription options based on
their interests.
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Participation and subscriber tracking features. Read full review about List Eruption 2.0 here.
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8. Use Your Welcome Email to Learn About Them
Aside from sending targeted emails based on interests, you also need to know who your audience is
in order to build a personal connection with them.
One of the best ways to do that is to ask them to introduce themselves by replying to the first
welcome email. Here are a few questions you can ask in that email:

9.  What are you struggling with right now?
 How do you expect me to help you?
 What types of content would get you to open every email?
See example:
This is Derek Halpern’s Welcome Email for SocialTriggers.com. Many of his subscribers reply to
this email with their #1 struggle. This let’s him meet his new subscribers and gives him a better
understanding of how to help his audience.
People Need to Value Your Emails
In the weeks leading up to Christmas, Johnny circles his favorite toys in the catalogs, creates a list of
his favorites, and even visits Santa to tell him what’s at the top of his list. All of this to ensure that he
gets exactly what he wants.
9. Include Subscriber-Only Tips through an Autoresponder
What reason does somebody have to subscribe if they can get all of the same content by regularly
visiting or following you on Twitter?
To treat your subscribers to something special, set up an autoresponder series that gives them a
comprehensive guide for information that they want.

10. See example:
Copyblogger.com offers an exclusive, 20-part autoresponder series to their subscribers that’s based
on years of researching their audience to figure out what they need help with most.
10. Offer a Weekly Email Option
I don’t know about you, but I have a tough time keeping up with reading the posts from all of my
favorite blogs.
To get around this, consider offering a weekly subscription option to your readers. That way they can
get one email with summaries of that week’s posts and choose to read the ones that are relevant to
them.
See example:

11. You’ll also notice that Syed Balkhi gives people the “WPB Daily” and “WPB Weekly” options
because he understands that not every post is relevant to every subscriber.
How to Use Email Marketing
Email marketing has two functions.
1. To get to know your audience.
2. To send people your message.
Too many bloggers put too much focus on building their lists. Once they have a list, they don’t know
what to do with it. So that list sits there and costs money.
I hope I’ve shed some light on this all-too-common problem and given you some ideas on how to
improve your email marketing strategy. If I have, let me know in the comments.
As always, if you need help with implementing any of these tips, leave a comment and tell me which
email marketing service you use.
Last words, I highly recommend to use List Eruption 2.0 plugin to grow your email list up to 275%.
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12. Photo by: Stuck in Customs
About Nicholas Tart
I?m a 24-year-old, full-time entrepreneur living in Colorado. My companies
include 14 Clicks, JuniorBiz, and Monument Marketing