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Delivering High-Quality
                     Individualized Healthcare
         An Illustration of U-Health Service Design in National
                       Taiwan University Hospital
                                    Hsin-Lu Chang
          Associate Professor, Department of Management Information Systems,
                 National ChengChi University {hlchang@nccu.edu.tw}

                                               Coauthored with
Michael J. Shaw, Leonard and Hoeft Chair of Information Systems, University of Illinois, Champaign
Feipei Lai, Director, Graduate Institute of Biomedical Electronics and Bioinformatics, National Taiwan Univ.
Wen-Je Ko, SICU Director, Department of Surgery, National Taiwan University Hospital
Yi-Lwun Ho, Telehealth Center Director, National Taiwan University Hospital
Heng-Shuen Chen, Family Physician, Assistant Professor, Department of Medical Informatics & Department
of Family Medicine, National Taiwan University Hospital
NTUH U-Health Service System
                Integrating life caring, medical caring and long-term caring to offer seamless interactions with remote customers



                                               A2. Integrated                A3. Chronic                      A4. Palliative
                  A1. Prevention
Service                                        heart disease                disease caring                  medical service for
                      service
Category                                       caring service                   service                      terminal illness




Service Items          Tele-education                       Tele-diagnosis                           Tele-monitoring


                • Professional education and      •   Case evaluation and management      •       Biosensor network
                  mentoring                       •   Live video                          •       Decision support
                • Video conferencing              •   Electronic medical/health records   •       Electronic medical/health records
                • E-learning                      •   Picture archiving and               •       Picture archiving and Communication
                                                      communication                       •       Remote monitoring of clinical and
                                                                                                  functional status


                     Tele-consultation                        Tele-therapy                           Lifetime Health


                • Expert consultation                 • High-quality live video               •    life support
                • Real-time video conferencing        • robotics                              •    arts and appreciation
                  and document sharing                • Electronic medical/health             •    Recreation
                • E-Referral and scheduling             records                               •    health activity
                  appointments                        • Picture archiving and
                                                        communication
Customer-side           Firm-side
Value Proposition    Value Proposition           Partner-side
(Four segments         (NTUH and               Value Proposition
   of patients)     Healthcare Workers)




                         Service
                        Expectation



                            Fit


                          Service
                      Design/Delivery



                                           Product   Promotion
                     Service Proposition   Place     People
                           (6P’s)          Price     Process
Design for Fitness: House of Quality

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Delivering High-Quality Individualized Healthcare

  • 1. Delivering High-Quality Individualized Healthcare An Illustration of U-Health Service Design in National Taiwan University Hospital Hsin-Lu Chang Associate Professor, Department of Management Information Systems, National ChengChi University {hlchang@nccu.edu.tw} Coauthored with Michael J. Shaw, Leonard and Hoeft Chair of Information Systems, University of Illinois, Champaign Feipei Lai, Director, Graduate Institute of Biomedical Electronics and Bioinformatics, National Taiwan Univ. Wen-Je Ko, SICU Director, Department of Surgery, National Taiwan University Hospital Yi-Lwun Ho, Telehealth Center Director, National Taiwan University Hospital Heng-Shuen Chen, Family Physician, Assistant Professor, Department of Medical Informatics & Department of Family Medicine, National Taiwan University Hospital
  • 2. NTUH U-Health Service System Integrating life caring, medical caring and long-term caring to offer seamless interactions with remote customers A2. Integrated A3. Chronic A4. Palliative A1. Prevention Service heart disease disease caring medical service for service Category caring service service terminal illness Service Items Tele-education Tele-diagnosis Tele-monitoring • Professional education and • Case evaluation and management • Biosensor network mentoring • Live video • Decision support • Video conferencing • Electronic medical/health records • Electronic medical/health records • E-learning • Picture archiving and • Picture archiving and Communication communication • Remote monitoring of clinical and functional status Tele-consultation Tele-therapy Lifetime Health • Expert consultation • High-quality live video • life support • Real-time video conferencing • robotics • arts and appreciation and document sharing • Electronic medical/health • Recreation • E-Referral and scheduling records • health activity appointments • Picture archiving and communication
  • 3.
  • 4. Customer-side Firm-side Value Proposition Value Proposition Partner-side (Four segments (NTUH and Value Proposition of patients) Healthcare Workers) Service Expectation Fit Service Design/Delivery Product Promotion Service Proposition Place People (6P’s) Price Process
  • 5. Design for Fitness: House of Quality