Brands with 1 million plus fans on Facebook in India - A study

1. Brands with 1 million plus fans on
Facebook
- As on 13th December 2012

2. An Overview
Indian brands are having more than million fans
These brands belong to different categories
They have an average fan base of million
And an average PTA ratio of

3. Top Categories
Food/Beverages/FMCG
Electronics
E Commerce
Automobile
Beauty/Personal Care
Telecom
Fashion apparels
Outdoor gear

4. Average fan base
4.50 4.28
4.00
3.79
3.50
3.00
In millions
2.45
2.50
2.11 2.04
2.00 1.77 1.59 1.52 1.50 1.45
1.50
1.06 1.02
1.00 1.01
0.50
0.00

5. People talking about us ratio
Insurance 0.41%
Outdoor… 1.23%
Travel 1.26%
Product/services 2.45%
Telecom 2.53%
Automobile 2.68%
Electronics 2.95%
Beauty/Personal Care 3.00%
Food/Beverages/FMCG 3.25%
Sports 3.73%
Fashion/Apparels 5.02%
Banking 6.31%
E Commerce 6.46%
0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00%

6. Top 5 brand pages by fanbase

7. Top 5 brand pages by PTA ratio
*PTA can be skewed on the higher side if media buy is on going for the brand page
during the period monitored

8. Content pegs for the Top 5 pages

9. THANK YOU
Prepared by -
Hardik Joshi
www.guynxtdoor.com
hjoshi24@gmail.com