2012 eCommerce Salary Survey Results

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2012 eCommerce Salary Survey Results

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2012 eCommerce Salary Survey Results

  1. 1. 2012eCommerce Salary SurveyResults
  2. 2. 1Table of ContentsKey Findings ......................................................................................................................... 2Who’s Working Where? ........................................................................................................ 3 Company and Job Characteristics ..................................................................................... 3 Age, Gender & Education .................................................................................................. 5Who’s Making What? ............................................................................................................ 9 Salary Makeup and Trends................................................................................................ 9Job Stability and Satisfaction Guaranteed? ......................................................................... 14 Job security and sentiment .............................................................................................. 14Mobile Commerce ............................................................................................................... 17 Organizational Preparation for Mobile Commerce ........................................................ 17 Influence of Mobile Commerce over Salary and Work Environment ............................. 18Tweet What You Learned! .................................................................................................. 19About ClickTale ................................................................................................................... 19
  3. 3. 2Key FindingsSurvey results are based on 731 responses collected from eCommerce professionalsworldwide. Salary figures that appear in this survey reflect annual compensation for eachrespondent, including bonuses. All survey results are presented in U.S. dollars.This survey allows you to compare your compensation to industry peers, better understandwhat drives compensation in this market, and learn how to increase your value.Some of what was learned from this year’s survey: Almost half of the respondents earn between $50-125,000 a year; 24.9% receive more than $125,000 a year. Salaries in certain fields tend to be higher, including: hardware/home improvement, office supplies and small user experience consulting companies Salaries tend to be relatively higher in Central America and North America. Salaries are higher in larger companies. However, job satisfaction tends to be higher in smaller companies. In general, salary levels rise with increased experience within an organization. Specifically, most changes to salary take place after four years and again after eight years within the same organization. Women’s salaries are slightly higher than men’s salaries. There is a correlation between increased salary and age, until the age of 60. At this point, salaries begin to drop. In general, salary levels rise corresponding to levels of education. Slightly more than half of the respondents believe that mobile commerce will affect their salaries and/or their work environments. A third of the companies are not prepared for mobile commerce. The remainder of companies is prepared for mobile commerce, primarily via their websites (45%); only a small number are prepared for mobile commerce via mobile applications (18%). eCommerce professionals seem to have mixed reports regarding their feelings of job security and their levels of compensation: Approximately two thirds of respondents feel secure in their place of work (68.9%). Less than 10% feel a lack of job security. At the same time, 34.5% of respondents feel that it is highly likely that they will change their places of work in the upcoming year, and an additional 42.8% believe that this is a possibility. Levels of job security are relatively higher in Africa and Central America and relatively low in Europe and Asia. In general, salary levels rise in relationship to the degree of job security felt by the respondents.
  4. 4. 3Who’s Working Where?Company and Job CharacteristicsCompany IndustryRespondents represent a wide range of industries aside from a relatively large number ofrespondents who work in the fashion industry (18%). Insurance Flowers/Gifts Toys/Hobbies 2% 1% 2% Office Jewelry Supplies 2% 2% Hardware/Home Improvement 2% Furnishing Automotive 3% Parts/Accessories 3% Apparel/Accessories Books/Music/Video 25% 3% User experience consulting firm (1-4 employees) 4% Sporting Goods 4% Computers/Electronic s Finance 10% 4% Specialty/Non- Apparel 6% Software/Downloads Health/Beauty 6% Houseware/Home 9% 6% Mass Merchant 7%
  5. 5. 4Company LocationThe majority of respondents are from North America (44%) and Europe (45%) and 5% arefrom Oceania. 1% 2% 3% 5% Central America Africa South America Asia 45% Oceania North America 44% EuropeCompany Size (Number of Employees)A third of the companies (31.1%) employ up to 50 employees and 19.4% employ between51 and 200 employees. The remainder of the data, representing about half of therespondents, is equally divided between companies that employ between 201 and 500employees (10.5%), between 501 and 2000 employees (13.0%), between 2001 and 10,000employees (11.1%) and large companies with over 10,000 employees (14.8%). 25.0% 19.4% 20.0% 18.3% 14.8% 15.0% 12.9% 13.0% 10.5% 11.1% 10.0% 5.0% .0% 1-10 11-50 51-200 201-500 501-2,000 2,001-10,001 10,000+
  6. 6. 5Company RevenueApproximately a third of the companies in the diagram earn less than $10 million per year,and 23.8 earn between $10 million and $100 million per year. More than half of thecompanies in the diagram earn less than $100 million per year.1 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% .0% <@10M $10-100M $100-500M $500M-1B $1-5B $5-10B <$10BAge, Gender & EducationMale vs. Female RatioMore than two thirds of the respondents are male (69%).2 Male 70% Female 30%
  7. 7. 6Age GroupsSlightly more than half of the respondents are under the age of 35 (52.3%). More than 85%of the respondents are between the ages of 18 and 45.3 25.0% 20.0% 15.0% 10.0% 5.0% .0% 18-24 25-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 65 or olderEducation LevelThe vast majority of the respondents have had academic education. Close to two thirds havea Bachelor’s degree, and a quarter of the respondents have a Master’s degree or more. 40.0% 35.2% 35.0% 29.3% 30.0% 25.0% 20.0% 20.0% 15.0% 11.6% 10.0% 5.0% 3.4% 0.5% 0.0% 12th grade or Graduated Some college, Associate Bachelors Post-graduate less high school or no degree degree degree degree equivalent
  8. 8. 7Position at WorkPractically all of the respondents (94%) work full-time. 5% of the respondents are external(and work as freelancers or for subcontractors). Student Unemployed 0% 0% other 3% Full-time employee (30 or more hours per week) 94% Contractor / Freelance / Solo Part-time consultant employee (less 5% than 30 hours per week) 1%Company DepartmentMore than half of the respondents work in the Marketing Department (45%) or the SalesDepartment (12%). Approximately 11% of the respondents work in the InformationTechnology Department and an additional 5% work in departments that are responsible fordata analysis. Analytics 5% Sales IT 12% 11% Product 7% Other Design 16% 3% R&D Marketing 1% 45% Finance Other 0% 4%
  9. 9. 8Seniority LevelThe vast majority of respondents (75.9%) are mid-level managers. The rest of therespondents are mostly senior-level managers. 40.0% 36.8% 35.0% 30.0% 25.0% 20.9% 20.0% 18.2% 15.0% 10.0% 7.4% 5.6% 4.8% 5.0% 3.0% 1.1% 1.8% .1% .3% .0%Tenure in the OrganizationMost of the respondents (70.3%) have been working in their respective organizations for lessthan 5 years. 35.0% 31.5% 30.0% 25.0% 21.2% 20.0% 16.6% 15.0% 13.5% 9.2% 10.0% 4.1% 5.0% 2.5% 1.5% .0% Less than 1-2 Years 3-4 Years 5-6 Years 7-8 Years 9-10 Years More than System one year 10 Years
  10. 10. 9Who’s Making What?Salary Makeup and TrendsAnnual SalarySlightly less than half of the participants in the sampling earn between $50,000 and$125,000 a year (47.4%). Slightly more than a quarter of the respondents earn less than$50,000 a year (27.8%). The rest of the respondents (24.9%) earn more than $125,000 ayear. 25.0% 20.0% 15.0% 10.0% 5.0% .0% Less than $25,000 to $35,000 to $50,000 to $75,000 to $100,000 to $125,000 to $150,000 or $25,000 $34,999 $49,999 $74,999 $99,999 $124,999 $149,999 moreIt is noteworthy that most salary changes take place after four years in a position, with anadditional jump taking place after eight years within the organization. $150,000.0 $134,292.4 $122,983.1 $125,000.0 $118,707.8 $109,059.0 $100,000.0 $91,357.3 $87,834.2 $82,189.2 $75,000.0 Less than one 1-2 Years 3-4 Years 5-6 Years 7-8 Years 9-10 Years More than 10 year Years
  11. 11. 10Salary By IndustrySalary levels are relatively high in the following industries: hardware/home improvement,office supplies and small user experience consulting companies.Salary levels are relatively low in the following industries: jewelry, houseware/home,flowers/gifts and toys/hobbies. $160 $140 $120 $100 $80 $60 $40 $20 $-Salary by Company LocationSalaries tend to be higher in Central America and North America.Salaries are relatively low in South America and Asia. $160,000.0 $145,000.0 $140,000.0 $117,154.5 $120,000.0 $105,592.1 $100,000.0 $85,800.8 $80,000.0 $73,044.0 $61,354.0 $60,000.0 $46,055.0 $40,000.0 $20,000.0 $0.0 Central North Oceania Europe Africa South Asia America America America
  12. 12. 11 Salary by Company Size In general, the larger the company (number of employees), the higher the salaries.$160,000.0 $137,775.5$140,000.0 $131,193.2$120,000.0 $97,983.5 $98,549.1$100,000.0 $91,008.2 $82,717.6 $80,000.0 $60,000.0 $55,182.6 $40,000.0 $20,000.0 $0.0 1-10 11-50 51-200 201-500 501-2,000 2,001-10,001 10,000+ Salary by Company Revenue Salary levels rise as the profitability of the company rises. Salary levels are relatively low among respondents who work for companies that are making less than $10 million in profit. $160,000.0 $148,046.8 $140,769.4 $140,000.0 $118,405.9 $120,000.0 $107,494.4 $101,747.4 $100,000.0 $92,549.1 $80,000.0 $69,392.5 $60,000.0 $40,000.0 $20,000.0 $0.0 <@10M $10-100M $100-500M $500M-1B $1-5B $5-10B <$10B
  13. 13. 12Salary by GenderWomen’s salaries are slightly higher than men’s salaries. $110,000.0 $100,847.7 $100,000.0 $97,464.0 $90,000.0 Female MaleSalary by AgeOn average, salaries rise with age, reaching a high point at age 56-60. For individuals overthe age of 60, salaries begin to drop. $225,000 $200,000 $175,000 $150,000 $125,000 $100,000 $75,000 $50,000 $25,000 $0 18-24 25-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 65 or olderSalary by SeniorityOn average, individuals with more senior positions in the company tend to have highersalaries.The exception to this is the status of owners, who probably represent owners of smallerbusinesses. $225,000.0 $195,549.6 $200,000.0 $188,147.1 $175,000.0 $150,000.0 $137,665.4 $125,000.0 $95,932.4 $100,000.0 $72,212.9 $68,286.9 $75,000.0 $55,204.4 $50,000.0 $34,328.4 $25,000.0 $8,100.0 $9,684.0 $- Unpaid Training Partner Entry Manager Senior Director VP Owner C-Level
  14. 14. 13Salary by EducationIn general, salary levels rise corresponding to levels of education.It is surprising that the salaries earned by individuals with lower levels of education arehigher than the salaries earned by individuals with higher levels of education. However, thisprobably reflects the low number of respondents (4 respondents) and it is likely that it is aminor deviation and does not reflect a general trend. $125,000.0 $116,196.1 $97,652.2 $100,000.0 $91,870.6 $78,686.3 $82,583.2 $75,000.0 $62,753.5 $50,000.0 $25,000.0 $- 12th grade or Graduated high Some college, Associate Bachelors Post-graduate less school or no degree degree degree degree equivalentAnnual BonusApproximately half of the respondents (49.7%) receive an annual bonus.4 49.8% 49.7% 49.6% 49.4% 49.2% 49.0% 48.8% 48.6% 48.6% 48.4% 48.2% 48.0% No Yes
  15. 15. 14Job Stability and Satisfaction Guaranteed?Job security and sentimentJob SatisfactionMost of the respondents are satisfied with their jobs (68.5%). Approximately 10% of therespondents report dissatisfaction with work.5 60.0% 50.8% 50.0% 40.0% 30.0% 20.8% 20.0% 17.8% 10.0% 7.3% 2.3% 0.0% Very Dissatisfied Dissatisfied Neutral Satisfied Very SatisfiedSalary Earnings and Job SatisfactionIn general, salary levels of individuals with high levels of job satisfaction are higher than therest of the respondents. $140,000.0 $132,335.9 $120,000.0 $100,000.0 $94,403.4 $88,621.8 $85,162.2 $84,717.1 $80,000.0 $60,000.0 $40,000.0 $20,000.0 $0.0 Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
  16. 16. 15Possibility of Looking for a Job Next Year34.5% of respondents feel that it is highly likely that they will change their places of work inthe upcoming year, and an additional 42.8% believe that this is a possibility.6 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Not likely Maybe Very likelyIt is clear that the decision to look for a new job is connected to the salary level of theemployee. Employees with relatively high salaries do not intend to look for new jobs in theupcoming year.Individuals who indicated that they are looking for a new job this year (to a greater or lesserextent) tend to have significantly lower salaries than the first group of respondents. $115,000.0 $112,474.6 $110,000.0 $105,000.0 $100,000.0 $94,415.1 $95,104.4 $95,000.0 $90,000.0 $85,000.0 Not likely Maybe Very likely
  17. 17. 16Job SecurityApproximately two thirds of the respondents feel a sense of job security (68.9%), and lessthan 10% of the respondents report a lack of job security.7 60.0% 49.7% 50.0% 40.0% 30.0% 21.1% 19.3% 20.0% 10.0% 7.1% 0.0% Very Insecure Neutral Secure Very secureJob Security by SalaryIn general, salary levels rise in relationship to the degree of job security felt by therespondents.It is interesting to note that the salary levels of individuals, who feel insecure about their jobs,tend to be relatively lower. $120,000.0 $111,056.8 $98,233.5 $96,861.7 $100,000.0 $79,883.5 $80,000.0 $60,000.0 $40,000.0 $20,000.0 $0.0 Very Insecure Neutral Secure Very secure
  18. 18. 17Job Security by LocationLevels of job security are relatively higher in Africa and Central America and relatively low inEurope and Asia. 9.0 8.0 7.0 7.0 6.7 7.0 6.6 6.4 6.2 5.9 6.0 5.0 4.0 3.0 2.0 1.0 Africa Central North South Europe Oceania Asia America America AmericaMobile CommerceOrganizational Preparation for Mobile CommerceA third of the companies are not prepared for mobile commerce.The remainder of companies is prepared for mobile commerce, primarily via their websites(45% of the diagram); only a small number are prepared for mobile commerce via mobileapplications (18%).8 Yes, with a mobile No No website 36% 46% Yes, with a mobile app Yes, with a mobile website Yes, with a mobile app 18%
  19. 19. 18Influence of Mobile Commerce over Salary and Work EnvironmentSlightly more than half of the respondents believe that mobile commerce will affect theirsalaries and/or their work environments.9 No No Yes 49% 51% YesA negligible percentage of survey respondents did not participate in the following sections:1 2 3 4 5 Company Revenue (2.2%), Male vs. Female (1%) , Age Groups (1.2 %), Annual Bonus (1.7%), Job 6 7 8Satisfaction (1.1%) , Possibility of looking for a job next year (1.4%) , Job security (2.9%), Organizational 9Preparation for Mobile Commerce (1%), Influence of Mobile Commerce over Salary and Work Environment(1%)
  20. 20. 19Tweet What You Learned! Education can increase your eCommerce salary by 87% with a graduate school degree earning $62K and post-grad earning $116K Women working in eCommerce earn higher salaries than men 1/3 of eCommerce companies are not prepared for mobile commerce Hardware and home improvement website professionals are the highest paid eCommerce professionals in the world eCommerce professionals in their late 50s make double the salary of those in their 30sAbout ClickTaleClickTale is the leader in Customer Experience Analytics, the next advance in web analytics,optimizing usability and maximizing conversion rates of any website. Its patented CustomerExperience Visualization™ technology allows ebusinesses to see their customers’ true-to-life onlineexperience at all levels of detail, from aggregated views to playable videos of users’ browsingsessions. Unlike traditional analytics platforms that assess page-to-page navigation, ClickTale revealsthe customer experience inside the page. ClickTale, an enterprise-class SaaS solution, is fast todeploy and provides immediate ROI. Serving over 2,000 customers worldwide including Fortune 500ebusinesses, ClickTale is the fastest growing company in its space. www.clicktale.com US 1-800-807-2117 UK 0800-048-8871

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